{"id":173263,"date":"2021-02-08T15:20:20","date_gmt":"2021-02-08T12:20:20","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/did-the-weeknd-get-paid-for-super-bowl-2021-halftime-show\/"},"modified":"2021-02-08T15:20:20","modified_gmt":"2021-02-08T12:20:20","slug":"did-the-weeknd-get-paid-for-super-bowl-2021-halftime-show","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/did-the-weeknd-get-paid-for-super-bowl-2021-halftime-show\/","title":{"rendered":"#Did The Weeknd get paid for Super Bowl 2021 halftime show?"},"content":{"rendered":"

“#Did The Weeknd get paid for Super Bowl 2021 halftime show?<\/strong>”
\n<\/p>\n

\n

He did<\/em> have a lot of body doubles to support. <\/p>\n

The Weeknd and his field full of bandaged-up doppelg\u00e4ngers gave a money performance at the 2021 Super Bowl halftime show. But did the 30-year-old \u201cBlinding Lights\u201d singer actually get any cash for the gig?<\/p>\n

Reps for show sponsor Pepsi and The Weeknd both declined to say whether he raked in the big bucks for his widely viewed stadium performance. <\/p>\n

But the likely answer is no. <\/p>\n

Every Super Bowl halftime performer, from Beyonc\u00e9 to Bruno Mars, has essentially worked for free. Despite selling out stadiums on world tours, most halftime A-listers are reportedly paid \u201cunion scale,\u201d which is \u201ca fraction of the six- and seven-figure sums\u201d they rake in on the reg,\u00a0according to Forbes<\/a>.<\/p>\n

It\u2019s usually worth the underpaid labor for these stars, since they could get as many as 104 million sets of eyeballs<\/a> on them, at no cost to them. It usually leads to a big spike in sales and streams. <\/p>\n

Last year\u2019s halftime performers, Jennifer Lopez and Shakira, collectively sold 21,000 song download<\/a>s \u2014 an increase of 893% from the previous day, according to Billboard<\/a>. <\/p>\n

But unlike performers of halftime shows past, The Weeknd, whose real name is Abel Tesfaye, actually went into the red to make his appearance especially spectacular. <\/p>\n

\u201cAbel spent almost $7 million of his own money beyond the already-generous budgets to make this halftime show be what he envisioned,\u201d a rep for the star told The Post. <\/p>\n

In a press conference leading up to the big show<\/a>, he even alluded to the financial constraints of going hard, saying he would have liked to pull off a dramatic stunt like Diana Ross did in 1996 \u2014 when she exited the stadium via helicopter \u2014 but \u201cI don\u2019t think I have enough money to do it.\u201d<\/p>\n

Nevertheless, the exposure can be priceless. <\/p>\n

The Weeknd references the career milestone of his performance in a commercial leading up to the big gig. In the ad, he walks through a montage of past music videos playing on the wall as a reflective voiceover narrates the journey leading up to the Super Bowl field, where a cheering stadium awaits him. <\/p>\n

\u201cWhat we create changes us. Every performance, a new chapter; every stage, a new beginning,\u201d a voiceover says.<\/p>\n

But it may be a while before The Weeknd gets to see the see the fruit of his Super Bowl labor, money-wise. He announced last week that he would be pushing his world tour yet another year<\/a> to 2022. <\/p>\n

\n