{"id":174989,"date":"2021-02-10T18:06:00","date_gmt":"2021-02-10T15:06:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/rihannas-savage-x-fenty-closes-funding-round-heating-up-competition-in-lingerie-category\/"},"modified":"2021-02-10T18:06:00","modified_gmt":"2021-02-10T15:06:00","slug":"rihannas-savage-x-fenty-closes-funding-round-heating-up-competition-in-lingerie-category","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/rihannas-savage-x-fenty-closes-funding-round-heating-up-competition-in-lingerie-category\/","title":{"rendered":"#\n  Rihanna\u2019s Savage x Fenty closes funding round, heating up competition in lingerie category"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a23e9e06d699\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a23e9e06d699\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/rihannas-savage-x-fenty-closes-funding-round-heating-up-competition-in-lingerie-category\/#Victorias_Secret_has_struggled_to_regain_its_footing_as_other_underwear_brands_make_gains\" >Victoria\u2019s Secret has struggled to regain its footing as other underwear brands make gains<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/rihannas-savage-x-fenty-closes-funding-round-heating-up-competition-in-lingerie-category\/#Tonya_Garcia\" >Tonya Garcia<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#<br \/>\n  Rihanna\u2019s Savage x Fenty closes funding round, heating up competition in lingerie category<br \/>\n<\/strong>&#8221;<\/p>\n<h2 class=\"article__subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Victorias_Secret_has_struggled_to_regain_its_footing_as_other_underwear_brands_make_gains\"><\/span>\n  Victoria\u2019s Secret has struggled to regain its footing as other underwear brands make gains<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"column column--full article__content\">\n<div id=\"js-article__body\" class=\"article__body article-wrap at16-col16 barrons-article-wrap\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0000161556\">\n<div class=\"barrons-article-ad-wrapper\">\n<div data-track=\"barrons-article-ad-wrap\" class=\"barrons-article-ad sticky_item\">\n<div class=\"barrons-main-article-ad-target sticky_target body_ad\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>       Savage x Fenty, the lingerie brand designed by pop music star Rihanna, announced Wednesday that it has closed a $115 million <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">Series<\/a> B fundraising round, led by private-equity firm L\u00a0Catterton.<\/p>\n<p> Savage x Fenty plans to use the funds for further customer acquisition and expansion into retail.<\/p>\n<div class=\"paywall\">\n       Revenue for the Savage x Fenty brand soared 200% in 2020, according to the announcement, with membership to the \u201cVIP\u201d club growing 150%. Savage x Fenty was founded in 2018.<\/p>\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> reports on Wednesday were that LVMH Moet Hennessey Louis Vuitton SE will <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2021\/02\/10\/fashion\/fenty-rihanna-lvmh.html\" class=\"icon none\">pause the high-end Fenty apparel brand<\/a>, which it launched in 2019.<\/p>\n<p><strong>Read: <\/strong>Hanesbrands stock soars after plans to exit PPE &amp; European business, focus on Champion brand<\/p>\n<p>The lingerie category has grown increasingly crowded in recent years. Smaller, digital brands like ThirdLove and Adore Me have launched. American Eagle Outfitters Inc.<br \/>\n        AEO,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/209429711\/composite\" class=\"negative\">-1.41%<\/bg-quote><br \/>\n       has seen its Aerie brand soar.<\/p>\n<p>Savage x Fenty has not only made a name for itself with its celebrity ties, but for its inclusivity, even as merchandise leans into sex <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eal. Like Aerie, it has picked up on the consumer desire for greater body acceptance and diversity.<\/p>\n<div data-layout=\"inline\n                \" data-layout-mobile=\"\" class=\"\n          media-object\n          type-InsetTweet\n            inline\n    scope-web|mobileapps\n  article__inset\n          article__inset--type-InsetTweet\n            article__inset--inline\n  \"><\/p>\n<div class=\"dynamic-inset-container article__inset__dynamic\">\n<style>\n            iframe.twitter-tweet {\n                width: 100% !important;\n            }\n        <\/style>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\n            <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/SavageXFenty\/status\/1357051823807365122\"><\/a>\n            <\/p><\/blockquote>\n<p>        <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/p><\/div>\n<p>       As these brands have grown, L Brands Inc.\u2019s<br \/>\n        LB,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/202062875\/composite\" class=\"negative\">-1.98%<\/bg-quote><br \/>\n       Victoria\u2019s Secret has struggled to regain its footing. While Savage x Fenty has hosted fashion shows available on Amazon.com Inc.<br \/>\n        AMZN,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/210331248\/composite\" class=\"negative\">-0.65%<\/bg-quote><span>,<\/span><br \/>\n       Victoria\u2019s Secret has discontinued its runway extravaganza, which once aired on network television, but had seen its ratings decline.<\/p>\n<p>Same-store sales at Victoria\u2019s Secret fell 9% over the holidays, however Bath &amp; Body Works, another part of the L Brands lineup, reported a 17% same-store sales increase. L Brands plans to separate the companies.<\/p>\n<p>Still, L Brands is on a growth path, with Victoria\u2019s Secret working on a turnaround.<\/p>\n<div id=\"cx-membership-tile\"><\/div>\n<div data-layout=\"inline\n                \" data-layout-mobile=\"\" class=\"\n          media-object\n          type-InsetTweet\n            inline\n    scope-web|mobileapps\n  article__inset\n          article__inset--type-InsetTweet\n            article__inset--inline\n  \"><\/p>\n<div class=\"dynamic-inset-container article__inset__dynamic\">\n<style>\n            iframe.twitter-tweet {\n                width: 100% !important;\n            }\n        <\/style>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\n            <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/rihanna\/status\/1353475909932765184\"><\/a>\n            <\/p><\/blockquote>\n<p>        <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/p><\/div>\n<p>BMO Capital Markets analysts say Victoria\u2019s Secret should follow a \u201cshrink to grow\u201d strategy that will benefit gross margin.<\/p>\n<p><strong>See: <\/strong>Michael Kors is becoming a stronger brand by growing smaller<\/p>\n<p>\u201cSelling $5 billion of apparel means, by definition, the brand is hardly \u2018dead,\u2019 but low profit means it\u2019s very \u2018sick,&#8217;\u201d wrote analysts led by Simeon Siegel in a January note.<\/p>\n<p>\u201c[W]e previously discovered that Victoria\u2019s Secret\u2019s profitability problem centered around gross margin, posing a picture of a brand underearning because it was overselling\u2026 And although it is horrible to say, it seems increasingly clear that COVID-19 likely provided the catalyst to affect change, helping Victoria\u2019s Secret become smaller and healthier.\u201d<\/p>\n<p>BMO rates L Brands stock outperform with a $64 price target.<\/p>\n<p>L Brands stock has more than doubled over the past year, up nearly 103% over the past year. The benchmark S&amp;P 500 index<br \/>\n        SPX,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/210599714\/realtime\" class=\"positive\">+0.09%<\/bg-quote><br \/>\n       has gained 16.7% for the period.<\/p><\/div>\n<\/div><\/div>\n<p><\/p>\n<div class=\"byline article__byline\">\n<p>      <span>By<\/span><\/p>\n<div class=\"author  hasMenu\" data-scrim='{\"type\":\"author\",\"header\":\"Tonya Garcia\",\"subhead\":\"The Wall Street Journal\",\"list\":[]}' itemscope itemprop=\"author\" itemtype=\"http:\/\/schema.org\/Person\">\n<h4 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Tonya_Garcia\"><\/span>Tonya Garcia<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B21005575-02D4-D4B5-4572-D277142C26D4%7D&#038;siteid=rss&#038;rss=1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# Rihanna\u2019s Savage x Fenty closes funding round, heating up competition in lingerie category &#8221; Victoria\u2019s Secret has struggled to regain its footing as other underwear brands make gains Savage x Fenty, the lingerie brand designed by pop music star Rihanna, announced Wednesday that it has closed a $115 million Series B fundraising round, led&#8230;<\/p>\n","protected":false},"author":1,"featured_media":174990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-174989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/174989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=174989"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/174989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/174990"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=174989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=174989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=174989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}