{"id":175397,"date":"2021-02-11T03:22:00","date_gmt":"2021-02-11T00:22:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/bumble-heads-for-ipo-with-focus-on-driving-healthy-relationships-beyond-dating\/"},"modified":"2021-02-11T03:22:00","modified_gmt":"2021-02-11T00:22:00","slug":"bumble-heads-for-ipo-with-focus-on-driving-healthy-relationships-beyond-dating","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/bumble-heads-for-ipo-with-focus-on-driving-healthy-relationships-beyond-dating\/","title":{"rendered":"#\n  Bumble heads for IPO with focus on driving healthy relationships beyond dating"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a502b27e46bd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a502b27e46bd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/bumble-heads-for-ipo-with-focus-on-driving-healthy-relationships-beyond-dating\/#Best_known_for_its_dating_app_Bumble_also_has_platforms_for_friendships_and_professional_connections\" >Best known for its dating app, Bumble also has platforms for friendships and professional connections<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/bumble-heads-for-ipo-with-focus-on-driving-healthy-relationships-beyond-dating\/#The_Bumble_umbrella\" >The Bumble umbrella<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/bumble-heads-for-ipo-with-focus-on-driving-healthy-relationships-beyond-dating\/#Finding_its_niche\" >Finding its niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/bumble-heads-for-ipo-with-focus-on-driving-healthy-relationships-beyond-dating\/#Love_and_money\" >Love and money<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/bumble-heads-for-ipo-with-focus-on-driving-healthy-relationships-beyond-dating\/#The_backstory\" >The backstory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/bumble-heads-for-ipo-with-focus-on-driving-healthy-relationships-beyond-dating\/#The_Big_Tech_threat\" >The Big Tech threat<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/bumble-heads-for-ipo-with-focus-on-driving-healthy-relationships-beyond-dating\/#Emily_Bary\" >Emily Bary<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#<br \/>\n  Bumble heads for IPO with focus on driving healthy relationships beyond dating<br \/>\n<\/strong>&#8221;<\/p>\n<h2 class=\"article__subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Best_known_for_its_dating_app_Bumble_also_has_platforms_for_friendships_and_professional_connections\"><\/span>\n  Best known for its dating app, Bumble also has platforms for friendships and professional connections<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"column column--full article__content\">\n<div id=\"js-article__body\" class=\"article__body article-wrap at16-col16 barrons-article-wrap\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0000159820\">\n<div class=\"barrons-article-ad-wrapper\">\n<div data-track=\"barrons-article-ad-wrap\" class=\"barrons-article-ad sticky_item\">\n<div class=\"barrons-main-article-ad-target sticky_target body_ad\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>       Bumble Inc. is looking for love on the public markets as the operator of the popular dating <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> with the same name gets ready for its initial public offering. <\/p>\n<p> The company is expected to make its debut on the Nasdaq Thursday, in an IPO that could rake in around $2.2 billion. Bumble<br \/>\n        BMBL,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\" class=\"\"><\/bg-quote><br \/>\n       has a portfolio of products aimed at giving women more power in their various relationships, a basic tenet of the company\u2019s namesake dating app that requires women make the first move when talking with potential suitors. <\/p>\n<div class=\"paywall\">\n        Since launching the Bumble dating app in 2014, the company has branched into other forms of relationship-seeking. It now operates Bumble BFF, a section of the Bumble app meant for finding platonic friendships, and Bumble Bizz, an offshoot meant for locating professional networking connections. <\/p>\n<p>\u201cBy empowering women across all of their relationships, we believe that we have the potential to become a pre-eminent global women\u2019s brand,\u201d Chief Executive Whitney Wolfe Herd said on the company\u2019s virtual investor roadshow. <\/p>\n<p>Bumble competes against online-dating powerhouse Match Group Inc.<br \/>\n        MTCH,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/207178501\/composite\" class=\"positive\">+7.68%<\/bg-quote><span>,<\/span><br \/>\n       which runs a number of dating brands including Tinder, which Wolfe Herd co-founded. Match Group is valued at more than $40 billion. <\/p>\n<p>The company plans to sell 50 million shares through its offering, with the shares  priced at $43 apiece. That positions Bumble to raise $2.2 billion. Bumble twice upsized its offering and increased its expected pricing, after originally saying that it planned to sell 34.5 million shares at $28 to $30 each. <\/p>\n<p>Investors will be able to swipe up shares under the ticker BMBL. Here\u2019s what else to know about the upcoming IPO.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"The_Bumble_umbrella\"><\/span>The Bumble umbrella<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>On the corporate level, Bumble operates two brands. The company runs the Bumble portfolio, which houses the dating, friendship, and networking platforms under that name, and it also operates Badoo, a dating app popular in Europe and Latin America.<\/p>\n<p>The Bumble brand has over 12 million monthly active users, and right now a focus is growing the non-dating areas of that business. \u201cWe plan to begin investing in marketing and product and to develop a monetization strategy for Bumble BFF, Bumble Bizz and other potential new categories,\u201d the company said in its prospectus. <\/p>\n<p>Bumble and Badoo are linked through their corporate past. When Blackstone took a majority stake in MagicLab, which operated both brands, back in 2019, Badoo\u2019s founder Andrey Andreev sold his stake to Blackstone and stepped down as the chief executive of Magic Lab, explained MKM Partners analyst Rohit Kulkarni. Wolfe Herd kept her stake and became the company\u2019s CEO. <\/p>\n<div id=\"cx-membership-tile\"><\/div>\n<p>Badoo has over 28 million monthly active users and \u201cappeals primarily to a global emerging middle class,\u201d Wolfe Herd said on the investor roadshow. <\/p>\n<p>\u201cWhile both of the apps are focused on empowering equitable and healthy relationships for everyone, we have a massive opportunity due to the different audiences that each app caters to,\u201d she continued. <\/p>\n<h6><span class=\"ez-toc-section\" id=\"Finding_its_niche\"><\/span>Finding its niche<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>While Match operates a vast portfolio of dating brands, Bumble has a narrower portfolio but also a narrower focus on features that it says can help drive more equitable relationships. The namesake Bumble dating app requires that women make the first move when talking to matches, an element that carries over to the company\u2019s business-networking app as well. <\/p>\n<p>Bumble expands on that concept later in its prospectus, saying that women \u201care often the household\u2019s primary decision maker\u201d with an estimated $30 trillion in purchasing power worldwide, creating an opportunity for a company like Bumble \u201cbuilt specifically with women in mind.\u201d <\/p>\n<p>Speaking on Bumble\u2019s virtual investor roadshow, Wolfe Herd argued that relationships often have \u201carchaic gender dynamics that disempower women and\u2026 place pressure on men,\u201d while the culture of online interactions in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> can be harmful. \u201cWe believe that women were being underserved by dating platforms,\u201d she said, something Bumble aimed to tackle. <\/p>\n<p>The company cites third-party data saying it has a higher ratio of female to male users versus the market average and that its female users are more likely to pay for the service when compared to the market average. <\/p>\n<h6><span class=\"ez-toc-section\" id=\"Love_and_money\"><\/span>Love and money<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Bumble generated revenue of $416.6 million for the first nine months of 2020, up from $362.6 million in the same period a year prior. The company posted a loss of $118.5 million during the first nine months of 2020, versus net income of $54.0 million in the comparable period a year earlier. <\/p>\n<p>Though Bumble is free to use, the company generates revenue when customers purchase premium subscriptions, which give them access to features like the ability to boost their profiles\u2019 reach or see who\u2019s already liked them on the app. The company also generates some revenue from advertising and partnerships. <\/p>\n<p>The company had 2.4 million average paying users as of the end of September 2020, up from 2.1 million at the end of September 2019.<\/p>\n<p>MKM\u2019s Kulkarni pointed to several positives that he saw in the company\u2019s financials, including an earnings before interest, taxes, depreciation, and amortization (Ebitda) margin of 26%, and an expansion of the company\u2019s gross margin. Negatives in his view include a growth slowdown during the pandemic. <\/p>\n<h6><span class=\"ez-toc-section\" id=\"The_backstory\"><\/span>The backstory<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>There\u2019s a messy history between Bumble and Tinder, where Wolfe Herd once worked. <\/p>\n<p>Wolfe Herd founded Bumble after co-founding Tinder, which she later sued for sexual-harassment and other claims. The parties ultimately reached a settlement. Match, which owns Tinder, sued Bumble in 2018 alleging patent and trademark infringement. That litigation was also settled. <\/p>\n<p>Match reportedly tried to acquire Bumble over the years, but it was unsuccessful in those efforts. <\/p>\n<p><strong>See more: Tinder and Bumble will never be a match, and Match may be better off for it<\/strong><\/p>\n<p>Match\u2019s Tinder also announced three years back that it was planning to launch a women-talk-first option on its own platform, which would let women have the choice about whether or not they wanted to initiate all new conversations with matches. <\/p>\n<h6><span class=\"ez-toc-section\" id=\"The_Big_Tech_threat\"><\/span>The Big Tech threat<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>It\u2019s not just Match and its stable of dating brands posing a possible threat to Bumble\u2019s business. Bumble notes in the risk factors of its prospectus that it markets and distributes its app through third-party publishers like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> Inc.<br \/>\n        FB,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/205064656\/composite\" class=\"positive\">+0.90%<\/bg-quote><span>,<\/span><br \/>\n       which has its own online dating service. <\/p>\n<p>The company also cites risk stemming from Apple Inc.\u2019s<br \/>\n        AAPL,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/202934861\/composite\" class=\"negative\">-0.46%<\/bg-quote><br \/>\n       new operating system change, which requires that users opt in before their \u201cidentifier for advertisers\u201d (IDFA) is shared with marketers. The IDFA lets marketers better target their advertisements, so depending on the rate at which users opt out of having their information shared, there could be an impact on the effectiveness of mobile advertisements on Bumble\u2019s apps, which could affect what marketers are willing to pay. <\/p>\n<p><strong>Opinion:\u00a0Apple\u2019s privacy changes are affecting more than just Facebook<\/strong><\/p>\n<p>The company also called out how Apple and Alphabet Inc.\u2019s<br \/>\n        GOOGL,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/202490156\/composite\" class=\"positive\">+0.53%<\/bg-quote><\/p>\n<p>        GOOG,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/205453964\/composite\" class=\"positive\">+0.57%<\/bg-quote><br \/>\n       Google take \u201ca meaningful share (generally 30%) of the revenue we receive from transactions processed through in-app payment systems,\u201d something that\u2019s sparked outrage from many developers including Match and Epic <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a>s, the creator of Fortnite. <\/p><\/div>\n<\/div><\/div>\n<p><\/p>\n<div class=\"byline article__byline\">\n<p>      <span>By<\/span><\/p>\n<div class=\"author  hasMenu\" data-scrim='{\"type\":\"author\",\"header\":\"Emily Bary\",\"subhead\":\"The Wall Street Journal\",\"list\":[]}' itemscope itemprop=\"author\" itemtype=\"http:\/\/schema.org\/Person\">\n<h4 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Emily_Bary\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/marketwatch.com\/author\/emily-bary?mod=MW_author_byline\">Emily Bary<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B21005575-02D4-D4B5-4572-D2704C1E3A20%7D&#038;siteid=rss&#038;rss=1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# Bumble heads for IPO with focus on driving healthy relationships beyond dating &#8221; Best known for its dating app, Bumble also has platforms for friendships and professional connections Bumble Inc. is looking for love on the public markets as the operator of the popular dating app with the same name gets ready for its&#8230;<\/p>\n","protected":false},"author":1,"featured_media":175398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-175397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/175397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=175397"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/175397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/175398"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=175397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=175397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=175397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}