{"id":178062,"date":"2021-02-14T12:00:12","date_gmt":"2021-02-14T09:00:12","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/npd-reports-us-game-spending-on-upswing-canadian-video-game-industry-on-record-10-years-high\/"},"modified":"2021-02-14T12:00:12","modified_gmt":"2021-02-14T09:00:12","slug":"npd-reports-us-game-spending-on-upswing-canadian-video-game-industry-on-record-10-years-high","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/npd-reports-us-game-spending-on-upswing-canadian-video-game-industry-on-record-10-years-high\/","title":{"rendered":"#NPD reports US game spending on upswing; Canadian video game industry on record 10 years high"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2468cdcb839\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2468cdcb839\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/npd-reports-us-game-spending-on-upswing-canadian-video-game-industry-on-record-10-years-high\/#The_Canadian_Scene\" >The Canadian Scene<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#NPD reports US <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> spending on upswing; Canadian video game industry on record 10 years high<\/strong>&#8221;<\/p>\n<div>\n<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" class=\"entry-thumb td-modal-image\" src=\"https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/https___specials-images.forbesimg.com_imageserve_1179064920_0x0-696x464.jpg\" srcset=\"https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/https___specials-images.forbesimg.com_imageserve_1179064920_0x0-696x464.jpg 696w, https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/https___specials-images.forbesimg.com_imageserve_1179064920_0x0-300x200.jpg 300w, https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/https___specials-images.forbesimg.com_imageserve_1179064920_0x0-1024x683.jpg 1024w, https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/https___specials-images.forbesimg.com_imageserve_1179064920_0x0-768x512.jpg 768w, https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/https___specials-images.forbesimg.com_imageserve_1179064920_0x0-1068x712.jpg 1068w, https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/https___specials-images.forbesimg.com_imageserve_1179064920_0x0-630x420.jpg 630w, https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/https___specials-images.forbesimg.com_imageserve_1179064920_0x0.jpg 1200w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" alt=\"\" title=\"https___specials-images.forbesimg.com_imageserve_1179064920_0x0\"><\/div>\n<p> <!-- A generated by theme --> <\/p>\n<p> <!-- end A --> <\/p>\n<p>The video game industry scenario in the US is looking up despite the economic fallout caused by the pandemic.<\/p>\n<p>Industry tracking group NPD has reported a strong growth in the US video game market. In January 2021, American video game sales were pegged at $4.71 billion, a 42% increase from last year, reports <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gamesindustry.biz\/articles\/2021-02-12-us-game-spending-up-42-percent-in-january-says-npd\">GamesIndustry<\/a>.<br \/>\n <!-- A generated by theme --> <\/p>\n<p> <!-- end A --> <\/p>\n<p>Video game hardware sales took a leap of 144% YoY increase from $131 million last year to $319 million in January of 2021.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">In case you missed it yesterday, here are the January US video game market highlights from The NPD Group\u2026 people bought some video games and associated stuff. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/nNOhe9sDFW\">https:\/\/t.co\/nNOhe9sDFW<\/a><\/p>\n<p>\u2014 Mat Piscatella (@MatPiscatella) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/MatPiscatella\/status\/1360637492257411072?ref_src=twsrc%5Etfw\">February 13, 2021<\/a><\/p>\n<\/blockquote>\n<p>Sales of video game content surged to $4.17 billion, a 36% increase from last year. On the other hand the accessory market had the second best growth margin by an increase of 73%, $222 million as opposed to $128 million last year.<\/p>\n<p>According to Mat Piscatella, Executive Director &amp; Video Game Industry Advisor of the NPD group, the Nintendo Switch was the best-selling console in units sold for the last month of January.<\/p>\n<p>\u201cUnit sales of Nintendo Switch were the highest of any platform in a January since the Nintendo Wii in January 2010,\u201d he informed via a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/MatPiscatella\/status\/1360227167196434436\">tweet<\/a>.<\/p>\n<p>The PlayStation 5, being a more expensive device, was the best-selling console in terms of dollars sold. The PS5 DualSense Wireless Controller White was the best-selling accessory of January while the PlayStation Pulse 3D Wireless Headset White was the best-selling headset\/headphone. The DualSense\u2019s healthy performance is despite the \u2018drift issues\u2019 that came to light on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> recently.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-21144\" src=\"https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/EuB_iAXVoAEycXJ.jpg\" alt=\"\" width=\"1326\" height=\"742\" srcset=\"https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/EuB_iAXVoAEycXJ.jpg 1326w, https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/EuB_iAXVoAEycXJ-300x168.jpg 300w, https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/EuB_iAXVoAEycXJ-1024x573.jpg 1024w, https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/EuB_iAXVoAEycXJ-768x430.jpg 768w, https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/EuB_iAXVoAEycXJ-696x389.jpg 696w, https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/EuB_iAXVoAEycXJ-1068x598.jpg 1068w, https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/EuB_iAXVoAEycXJ-751x420.jpg 751w\" sizes=\"auto, (max-width: 1326px) 100vw, 1326px\"><\/p>\n<p>Among the top five highest grossing games across different platforms are \u2014 Activision\u2019s Call of Duty: Black Ops: Cold War came out as the top achiever, followed closely by Assassin\u2019s Creed: Valhalla, Marvel\u2019s Spider man: Miles Morales and Madden NFL 21.<\/p>\n<p>Cyberpunk 2077, CD Projekt Red\u2019s most recent game, which was mired in several controversies immediately after its release, performed the worst, tanking the chart, moving from 2nd position on the list to 18th in just one month. CDPR servers faced a ransomware attack on the 9th of February, causing the company\u2019s stocks to plummet 24 points. The hacker managed to siphon critical information through internal records and several of CDPR game source codes before putting them up for auction on the dark net.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Canadian_Scene\"><\/span>The Canadian Scene<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In another <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.npd.com\/wps\/portal\/npd\/us\/news\/press-releases\/2021\/canadian-video-game-industry-ends-2020-up-29-percent-over-2019\/\">report<\/a>, the NPD group put Canadian video game hardware, software and accessory sales at a record ten years high. Canadian consumers overall spending on new physical hardware, software and accessories and digital console and PC content increased 29% over 2019.<\/p>\n<p>\u201cThe growth in the video game industry that we saw earlier in the pandemic continued throughout Q4,\u201d said\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.npdgroup.ca\/wps\/portal\/npd\/ca\/about-npd\/industry-experts\/joan-ramsay\/\">Joan Ramsay<\/a>, industry analyst for Canada Entertainment at The NPD Group. \u201cGrowth across almost all gaming segments drove the market to record spending in both the fourth quarter and the year. The launch of new hardware consoles from Sony and Microsoft in November, combined with continued strong sales from the Nintendo Switch, resulted in strong sales not only of the hardware but in purchases of ancillary accessories and content.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0\n        <\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><script type=\"text\/javascript\">\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/game\/\" target=\"_blank\" rel=\"noopener\">Game <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.spieltimes.com\/news\/npd-reports-us-game-spending-on-upswing-canadian-video-game-industry-on-record-10-years-high\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#NPD reports US game spending on upswing; Canadian video game industry on record 10 years high&#8221; The video game industry scenario in the US is looking up despite the economic fallout caused by the pandemic. Industry tracking group NPD has reported a strong growth in the US video game market. In January 2021, American video&#8230;<\/p>\n","protected":false},"author":1,"featured_media":178063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.spieltimes.com\/wp-content\/uploads\/2021\/02\/https___specials-images.forbesimg.com_imageserve_1179064920_0x0.jpg","fifu_image_alt":"","footnotes":""},"categories":[15],"tags":[69871,79963,93302,70893],"class_list":["post-178062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game","tag-cyberpunk-2077","tag-dualsense","tag-npd-group","tag-ps5"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/178062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=178062"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/178062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/178063"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=178062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=178062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=178062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}