{"id":181270,"date":"2021-02-17T11:00:00","date_gmt":"2021-02-17T08:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-is-tiktok-so-popular-why-the-social-network-is-unique\/"},"modified":"2021-02-17T11:00:00","modified_gmt":"2021-02-17T08:00:00","slug":"why-is-tiktok-so-popular-why-the-social-network-is-unique","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-is-tiktok-so-popular-why-the-social-network-is-unique\/","title":{"rendered":"#Why Is TikTok So Popular? Why the Social Network Is Unique"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3c46c55fe8e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3c46c55fe8e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-tiktok-so-popular-why-the-social-network-is-unique\/#A_Brief_Recap_of_TikTok\" >A Brief Recap of TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-tiktok-so-popular-why-the-social-network-is-unique\/#The_%E2%80%9CFor_You%E2%80%9D_Page_and_the_Algorithm\" >The \u201cFor You\u201d Page and the Algorithm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-tiktok-so-popular-why-the-social-network-is-unique\/#TikTok_Trends\" >TikTok Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-tiktok-so-popular-why-the-social-network-is-unique\/#Communities_on_TikTok\" >Communities on TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-tiktok-so-popular-why-the-social-network-is-unique\/#The_Future_of_Social_Media\" >The Future of Social Media<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>&#8220;#Why Is TikTok So Popular? Why the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social<\/a> Network Is Unique&#8221;<\/strong><\/p>\n<div>\n<figure style=\"width: 650px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-712340 size-full\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/02\/tiktok-app-logos.jpg\" alt=\"TikTok app logos on and around a smartphone.\" width=\"650\" height=\"300\" data-crediturl=\"https:\/\/www.shutterstock.com\/image-photo\/tiktok-logo-on-samsung-smartphone-screen-1605989794\" data-credittext=\"Mehaniq\/Shutterstock.com\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"imagecredit\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.shutterstock.com\/image-photo\/tiktok-logo-on-samsung-smartphone-screen-1605989794\">Mehaniq\/Shutterstock.com<\/a><\/span><\/figcaption><\/figure>\n<p>TikTok is one of the world\u2019s largest social media platforms, and its userbase is still growing. Here\u2019s why so many people are still addicted to TikTok and why they won\u2019t stop using it anytime soon.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"A_Brief_Recap_of_TikTok\"><\/span>A Brief Recap of TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>TikTok has over one billion active users across the world, and that number continues to grow. If you\u2019re currently out of the loop, this amount of use seems staggering, but there are very good reasons why so many teens are still addicted to the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>.<\/p>\n<p>In early 2020,\u00a0we explored why TikTok had so many devoted users. However, in light of its rapid and sustained growth, we wanted to explore what the app does that causes users to spend hours or even days scrolling through the TikTok feed.<\/p>\n<p><strong>RELATED:<\/strong> <strong><em>What Is TikTok, and Why Are Teens Obsessed with It?<\/em><\/strong><\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"The_%E2%80%9CFor_You%E2%80%9D_Page_and_the_Algorithm\"><\/span>The \u201cFor You\u201d Page and the Algorithm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The biggest reason that so many teenagers, and people of all ages, are still addicted to TikTok is the app\u2019s content discovery feed, better known as the \u201cFor You\u201d page or FYP. This page acts as the primary timeline on the app and is how people find new content. TikTok is powered by a unique algorithm that uses AI and machine learning to populate the FYP with the most optimal content to show a particular user.<\/p>\n<p>To determine your interests, the app meticulously tracks which types of videos you primarily interact with. For example, if you like, comment, or share clips that center on the outdoors, then you will see more videos about the outdoors on your feed. The algorithm also establishes relationships based on different videos that the same users interact with. This is similar to Amazon\u2019s \u201cfrequently bought together\u201d section that creates suggestions based on purchased products.<\/p>\n<p>Unlike other social networks that are primarily built on connections between people who know each other in real life, TikTok focuses on optimizing the content you see. It\u2019s entirely possible to spend hours on TikTok without seeing anyone you know or follow because the platform is so driven by algorithmic discovery.<\/p>\n<p>Because of the nature of the FYP, the app gets better at understanding what kind of content you\u2019d enjoy as you continue to use it. This is the reason why people can have wildly different experiences on the app. While many can find their FYP populated mostly with dance videos and song performances, others see only videos of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.lifesavvy.com\/44686\/5-tasty-grain-free-pancake-recipes-for-lazy-sunday-mornings\/\">cooking<\/a>, home repair, and digital painting.<\/p>\n<p><strong>RELATED:<\/strong> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.lifesavvy.com\/51036\/find-adventure-in-2021-try-12-international-cuisines\/\"><strong><em>Travel by Tongue in 2021 with These International Cookbooks<\/em><\/strong><\/a><\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"TikTok_Trends\"><\/span>TikTok Trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 650px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-712341 size-full\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/02\/tiktok-filming.jpg\" alt=\"Filming people dancing with TikTok.\" width=\"650\" height=\"434\" data-crediturl=\"https:\/\/www.shutterstock.com\/image-photo\/1jun2020-bangkok-thailand-asian-woman-using-1751123831\" data-credittext=\"Nattakorn_Maneerat\/Shutterstock.com\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"imagecredit\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.shutterstock.com\/image-photo\/1jun2020-bangkok-thailand-asian-woman-using-1751123831\">Nattakorn_Maneerat\/Shutterstock.com<\/a><\/span><\/figcaption><\/figure>\n<p>Another big reason why TikTok is so dominant is because of the prevalence of trends, such as dance challenges for popular songs or videos aligned with popular in-app filters. The algorithm prioritizes content that fits certain online trends that are popular at the moment. Since hot trends tend to gain more engagement, other users will frequently join in and create content that aligns with those trends.<\/p>\n<p>A big reason why trends emerge on TikTok is its audio system. When users upload a video, the audio of that particular video can be lipsynced or used by other users. For example, if someone creates a remix of a popular song, that specific audio clip can eventually be used in thousands of other videos.<\/p>\n<p>This is also a big reason why TikTok has become the dominant way that songs garner streams and grow on pop music charts, like Billboard and Rolling Stone. Many of the biggest and most dominant hits of the last two years originated from TikTok trends. Sometimes, obscure or old songs can get an unexpected boost as well. For example, Fleetwood Mac\u2019s <em>Dreams<\/em>, released in 1977, recently became a trend on TikTok and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/articles\/business\/chart-beat\/9464533\/fleetwood-mac-dreams-returns-hot-100\/\">returned to the pop music charts<\/a> within the same week.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Communities_on_TikTok\"><\/span>Communities on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lastly, TikTok is home to a diverse range of content. Groups of clips and content creators are normally called \u201cTikTok communities\u201d and are characterized by similar videos, audios, and common hashtags. For every niche subject matter, there are likely thousands of users making videos on that specific topic.<\/p>\n<p>For example, there is an entire TikTok subculture called \u201ccottage-core,\u201d which focuses on fantasy aesthetics and videos of houses in the woods. There are entire TikTok communities with millions of views focused on laying bricks, scooping ice cream, mixing paint colors, and animating company logos.<\/p>\n<p>The diversity of topics contributes to how large the userbase is, both in terms of viewers and content creators. It also motivates many different types of businesses to join the app and create content to promote their products.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"The_Future_of_Social_Media\"><\/span>The Future of Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>TikTok is a great example of the role of machine learning and AI in shaping our consumption habits. Much like how e-commerce sites use user-driven algorithms to suggest what to buy, TikTok\u2019s platform is dependent on its users to drive the growth of certain types of content.<\/p>\n<p>TikTok has a plethora of privacy concerns that have raised many eyebrows, both in the tech privacy space and in larger political discourse. Because of the app\u2019s reliance on using user information to power discovery, many questions are being raised about how much data the app really collects on its users and who has access to that data. We\u2019ve covered many of these privacy concerns in our previous piece about TikTok. As with every other app you install on your phone, exercise caution when sharing confidential, identifiable information.<\/p>\n<\/div>\n<p><script>\n setTimeout(function(){\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s) } (window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n   fbq('init', '335401813750447');\n   fbq('track', 'PageView');\n  },3000);\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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Why the Social Network Is Unique&#8221; Mehaniq\/Shutterstock.com TikTok is one of the world\u2019s largest social media platforms, and its userbase is still growing. Here\u2019s why so many people are still addicted to TikTok and why they won\u2019t stop using it anytime soon. A Brief Recap of TikTok TikTok has over&#8230;<\/p>\n","protected":false},"author":1,"featured_media":181271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/02\/tiktok-app-logos.jpg?height=200p&trim=2,2,2,2","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-181270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/181270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=181270"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/181270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/181271"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=181270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=181270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=181270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}