{"id":182303,"date":"2021-02-19T01:31:15","date_gmt":"2021-02-18T22:31:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/marc-benioffs-time-magazine-gets-cease-and-desist\/"},"modified":"2021-02-19T01:31:15","modified_gmt":"2021-02-18T22:31:15","slug":"marc-benioffs-time-magazine-gets-cease-and-desist","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/marc-benioffs-time-magazine-gets-cease-and-desist\/","title":{"rendered":"#Marc Benioff\u2019s Time magazine gets cease-and-desist"},"content":{"rendered":"

“#Marc Benioff\u2019s Time magazine gets cease-and-desist<\/strong>”
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Print magazines may be a dying business, but a recent cease-and-desist aimed at Time magazine suggests the business of churning out high-priced special issues, or \u201cbookazines,\u201d is still hot. <\/p>\n

Meredith sold Time magazine to Salesforce founder Marc Benioff and wife Lynne in September 2018 and for the past 2 1\/2 years the nation\u2019s biggest publisher has continued to produce high-priced news<\/a>stand special issues for the news magazines \u2014 cranking out dozens of titles a year under the Time brand. <\/p>\n

In an effort to get better terms for its bookazines, Time now has a contract to transfer that part of its business to Bauer Publications, which is trying to get more aggressive in the special issue category.<\/p>\n

That\u2019s where Meredith, which pocketed $110 when it sold Time to the Benioffs, comes in. Sources tell Media<\/a> Ink that Meredith lawyers recently fired off a \u201ccease and desist\u201d letter to Time magazine president Ed Felsenthal, claiming it that pulling the highly profitable specials business from Meredith is a violation of the contract. <\/p>\n

It\u2019s demanding Time put the brakes on any deal to publish these issues via a competitor. <\/p>\n

Bookazines are a cross between a book and magazine with few if any ads but a cover price that is close to a paperback book, usually above $10 a copy. They are usually focused on a narrow topic, like a celebrity\u2019s death, and are booming in an otherwise struggling industry. <\/p>\n

\u201cIt\u2019s the biggest cornerstone of the magazine industry today,\u201d said Professor Samir Husni, director of the Magazine Innovation Center at the School of Journalism at the University of Mississippi.<\/p>\n

Last year, Meredith produced 330 bookazine issues that sold 18 million copies at retail and grossed over $235 million. Now, even Meredith\u2019s newest magazine, The Royals, a quarterly being launched out of its People brand, will carry many of the earmarks of a bookazine, including few ads in a 100-page debut edition that hits March 5. Cover price: $12.99. <\/p>\n

Meredith claims to have 42 percent of the premium magazine publishing market and controls 1.3 million pockets at retail. Close to ten percent of those titles revolve around the Time magazine brand, sources estimate. <\/p>\n

\u201cHearst is beefing up their bookazine business as well,\u201d said Husni. The company last year produced 80 bookazines and more are in store for 2021, including the revival of its shuttered Quick & Simple magazine. On March 1, the company also plans to introduce Delish, a print bookazine based on its food website to app<\/a>ear four times a year.<\/p>\n

Bauer, which sold its celebrity magazines<\/a> like Ok! and In Touch and Life & Style to American Media (now A360 Media) is still in the game<\/a> with Women\u2019s World and First for Women, and it\u2019s been stepping up its custom publishing operation. Last year, it produced over 60 bookazines primarily in the health and diet realm. It was hoping to step up markedly this year with the addition of the Time titles. <\/p>\n

Bauer declined to comment. <\/p>\n

In 2020, Meredith produced bookazines for Time on history, politics, science<\/a> and pop culture. One of its top sellers was a bookazine on the pop band BTS. It also produced a top selling title on D-Day on the 75th anniversary of the epic World War II battle. Science-oriented titles were big sellers. <\/p>\n

\u201cIf you go to any newsstand, they are crowding out regular frequency magazines,\u201d said Husni. \u201cIt\u2019s now three-to-one bookazines to regular frequency magazines.\u201d <\/p>\n

While there were 60 new magazines launching with a regular frequency, there were over 700 bookazines launched, with most devoted to a single copy and appearing only once. A big advantage is the titles are often evergreen and so don\u2019t have to come off the newsstand every week or even every month. Some stay on as long as three months. <\/p>\n

\u201cA lot if it is archival material that magazines already have in-house,\u201d noted Larry Hackett, a former People editor-in-chief who had most recently consulted for Ten Ten Media, which specializes in bookazines. \u201cThe only cost you have is printing and delivering. You can sell very few copies and break even\u2013and after that, it\u2019s pure gravy.\u201d\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Marc Benioff\u2019s Time magazine gets cease-and-desist” Print magazines may be a dying business, but a recent cease-and-desist aimed at Time magazine suggests the business of churning out high-priced special issues, or \u201cbookazines,\u201d is still hot. Meredith sold Time magazine to Salesforce founder Marc Benioff and wife Lynne in September 2018 and for the past 2…<\/p>\n","protected":false},"author":1,"featured_media":182304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Salesforce_Slack.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[93894,70425,4934,52767,81809],"class_list":["post-182303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2-18-21","tag-hearst","tag-magazines","tag-meredith","tag-time-magazine"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/182303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=182303"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/182303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/182304"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=182303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=182303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=182303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}