{"id":188897,"date":"2021-02-25T11:19:58","date_gmt":"2021-02-25T08:19:58","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/femtech-mobile-apps-digitizing-womens-healthcare\/"},"modified":"2021-02-25T11:19:58","modified_gmt":"2021-02-25T08:19:58","slug":"femtech-mobile-apps-digitizing-womens-healthcare","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/","title":{"rendered":"#FemTech Mobile Apps: Digitizing Women\u2019s Healthcare"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a283eda903ca\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a283eda903ca\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#What_is_FemTech\" >What is FemTech?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#Why_are_FemTech_mobile_apps_becoming_popular\" >Why are FemTech mobile apps becoming popular?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#1_Easy_on-the-go_tracking\" >1. Easy, on-the-go tracking\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#2_Privacy\" >2. Privacy\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#3_Versatility\" >3. Versatility\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#4_Historic_data\" >4. Historic data\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#5_Free_of_cost\" >5. Free of cost\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#What_are_the_must-have_features_of_a_FemTech_mobile_app\" >What are the must-have features of a FemTech mobile app?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#1_Prediction_feature\" >1. Prediction feature\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#2_One_tap_updates\" >2. One tap updates\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#3_Availability_of_historic_data\" >3. Availability of historic data\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#4_Free_and_paid_options\" >4. Free and paid options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#5_360-degree_focus\" >5. 360-degree focus\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#6_Security_and_privacy\" >6. Security and privacy\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/femtech-mobile-apps-digitizing-womens-healthcare\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#FemTech Mobile <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>s: Digitizing Women\u2019s Healthcare<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\">The overall digital health market has been expanding in recent years, as <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> pushed healthcare providers to offer advanced services through chatbots, healthcare apps, and online consultation.<\/p>\n<p>Then came along the pandemic, which pushed more health practitioners to adopt a digital approach to healthcare to cater to the needs and demands of people while they remained confined within their homes.\u00a0<\/p>\n<p>Women\u2019s health is a budding domain in the digital health market. Ever since the first-ever period-tracking app released in 2016, the segment has been on a growth spurt. Finally, FemTech players are here to successfully catch up with years and years of unmet demand.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_FemTech\"><\/span>What is FemTech?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>FemTech typically refers to any women\u2019s health products that make use of technology to bring a high level of convenience to the female user segment. From breast pumps that store data, to devices that are used to strengthen pelvic muscles and menstrual cups, FemTech has come a long way. The fastest-growing component of Femtech, however, has been FemTech Mobile Apps, which for the most part \u2013 aid in monthly cycle mapping.\u00a0<\/p>\n<p>Flo, Clue, My Calendar, Eve and Fertility IQ is only a handful of the FemTech Mobile apps doing the rounds right now. According to Emergen Research, the industry was valued at an astounding USD 18.75 billion as of 2019. It is expected to grow at a compounded annual growth rate of over `16% to reach a market worth of USD 60 billion by 2027.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_are_FemTech_mobile_apps_becoming_popular\"><\/span><strong>Why are FemTech mobile apps becoming popular?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With digital transformation and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/enterprise.affle.com\/mobile-app-development\">mobile app development<\/a>, FemTech mobile apps have been met with such popular reception because they are effectively bridging a prevalent gap in the market. Some of the benefits offered by FemTech mobile apps include:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Easy_on-the-go_tracking\"><\/span>1. Easy, on-the-go tracking\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All the period ads that one sees on TV effectively showcase the stress that surrounds the five red days in a woman\u2019s monthly cycle. Period tracking apps have alleviated the need to remember the actual date when one\u2019s period is expected. This helps women plan their various period-related lifestyle changes and take precautions. Period tracking apps automatically tell women when to expect their next period. They also don\u2019t need to wait to get somewhere to note down the date when their period began.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Privacy\"><\/span>2. Privacy\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Back in the day, women made doodles and scribbles on physical calendars to help remember their last cycle and pre-empt their next period. Imagine how embarrassing this must have been among siblings, not to mention how much the embarrassment is compounded in our typical Indian joint family system. While it is true that women shouldn\u2019t be embarrassed by the natural order of nature, it is fairly common for women to want to keep such details of their lives private. Period tracking apps give women the freedom to choose privacy if they so wish.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Versatility\"><\/span>3. Versatility\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Femtech mobile apps have not only period tracking capability, but in most cases also map potential ovulation days. They track moods, overall health, water consumption, intercourse, and even exercise in some cases. This has the potential to promote holistic wellness among female users.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Historic_data\"><\/span>4. Historic data\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From tracking one\u2019s moods and noticing patterns, to offering useful data to gynecologists and noticing changes in the way one\u2019s body behaves, the ability to retain historic data is one of the biggest benefits brought to the table by FemTech mobile apps.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Free_of_cost\"><\/span>5. Free of cost\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A lot of these apps are completely free of cost and as a result, women of all income groups can opt for them, so long as they have smartphone access. In a way, FemTech apps are empowering women from all backgrounds to take active charge of their health and well-being.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_must-have_features_of_a_FemTech_mobile_app\"><\/span><strong>What are the must-have features of a FemTech mobile app?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>FemTech apps should offer at least some, if not all, of the following features. At the moment, the FemTech mobile app universe comprises mainly of period tracking apps that also offer ovulation insights and as a result, we will focus our attention on requirements specific to these:\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Prediction_feature\"><\/span>1. Prediction feature\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A period tracking app is fairly useless if it cannot offer a prediction on when the user is to expect her next period. The app should handle calculations \u2013 the user should not have to do her own calculations and input them into the app. The algorithm used to make the app must take this rather basic requirement into consideration.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_One_tap_updates\"><\/span>2. One tap updates\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whether a user is time-strapped or concerned with privacy, it is imperative that the developers of FemTech apps make it easy for period start and end dates to be easily and quickly entered. A one-tap log creation feature is ideal.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Availability_of_historic_data\"><\/span>3. Availability of historic data\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Users should be able to access data for the past few months or the past few years or for the duration that they have been using the app. The data should not expire or disappear. Many users see this feature as one of the best things about period tracking apps. It helps them and their doctors and gynecologists track and observe changes in how their bodies evolve as they age.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Free_and_paid_options\"><\/span>4. Free and paid options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The popularity of FemTech apps can possibly be credited \u2013 at least in part \u2013 to the fact that they are free. Most app-makers seem to be monetizing them by advertisements. App developers who want to make apps chargeable might want to consider a model wherein a free version is put on the market but to unlock better or full features, a token sum or monthly sum needs to be paid. In other words, they can adopt the strategy being used by the music streaming app, Spotify.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_360-degree_focus\"><\/span>5. 360-degree focus\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>App developers need to ensure that FemTech Apps cover holistic women\u2019s health. Most of the apps on the market \u2013 as discussed earlier \u2013 effectively cover not just period tracking but overall wellbeing. Apps must have a section where the user\u2019s frame of mind and overall health can be tracked during her period and over the course of the month. This helps the user identify patterns and make lifestyle changes if desired.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Security_and_privacy\"><\/span>6. Security and privacy\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>My Calendar is called Period Tracking app on the Play Store but when it is downloaded on the user\u2019s phone it appears simply as My Calendar. This ubiquitous name lends some amount of privacy. In addition, the option to set passwords might be appreciated by women who value their privacy. Imagine a mother who lets her children use her phone for gaming every now and then. Surely she would not like them stumbling upon the details of her period or next gynecologist visit.\u00a0<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>While there are a ton of players on the market already, there is immense room for growth when it comes to FemTech mobile apps. With an anticipated growth rate of over 16% \u2013 which means that the industry will more than <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>le its size in six years \u2013 the domain holds ample scope for multiple players to join the fray and carve a niche for themselves. Moreover, the uptake for such apps has so far been most pronounced in developed countries. There is definitely plenty of opportunities for new markets to be tapped. Besides room for profit, there is a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> angle to chasing this segment as well.\u00a0<\/p>\n<p>The bottom line \u2013 FemTech mobile apps can go a long way in empowering women to make informed decisions linked to their health and overall wellbeing. <\/p>\n<hr class=\"wp-block-separator\"><em>Photo by <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@joeel56?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Nicole Wolf<\/em><\/a><em> on <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/s\/photos\/women-code?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Unsplash<\/em><\/a>\n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Radhika Sethi<\/p>\n<div class=\"bio-desc\">\nRadhika Sethi is a tech enthusiast with specialization in Digital Marketing. She is passionate about technology, internet marketing, big data, and writing. Currently working in Affle Enterprise.. Reading novels, traveling, researching new online marketing trends are some of her areas of interest that keep her rejuvenated.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/development\/femtech-mobile-apps.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#FemTech Mobile Apps: Digitizing Women\u2019s Healthcare&#8221; The overall digital health market has been expanding in recent years, as technology pushed healthcare providers to offer advanced services through chatbots, healthcare apps, and online consultation. Then came along the pandemic, which pushed more health practitioners to adopt a digital approach to healthcare to cater to the needs&#8230;<\/p>\n","protected":false},"author":1,"featured_media":188898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/02\/nicole-wolf-CZ9AjMGKIFI-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[72371,78058,78059,95214],"class_list":["post-188897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-app","tag-app-development","tag-application","tag-healthcar"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/188897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=188897"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/188897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/188898"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=188897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=188897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=188897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}