{"id":192100,"date":"2021-03-02T12:16:01","date_gmt":"2021-03-02T09:16:01","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/crypto-com-to-sponsor-aston-martins-formula-1-team\/"},"modified":"2021-03-02T12:16:01","modified_gmt":"2021-03-02T09:16:01","slug":"crypto-com-to-sponsor-aston-martins-formula-1-team","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/crypto-com-to-sponsor-aston-martins-formula-1-team\/","title":{"rendered":"# Crypto.com to sponsor Aston Martin’s Formula 1 team"},"content":{"rendered":"

“# Crypto.com to sponsor Aston Martin’s Formula 1 team <\/strong>”
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Cryptocurrency exchange service Crypto.com has inked a partnership deal with car maker Aston Martin to sponsor the latter\u2019s Formula 1 team.<\/p>\n

According to a report<\/a> by Business Insider, the collaboration is a multi-year sponsorship on the occasion of the British car manufacturer’s return to the F1 circuit in 2021 after a 61-year absence. However, the exact financial details of the sponsorship deal have not been made public.<\/p>\n

With the deal in place, Aston Martin\u2019s F1 cars will be emblazoned with the Crypto.com logo possibly providing significant exposure for the cryptocurrency exchange. According<\/a> to Autoweek, the average viewing audience for the 2020 F1 season was 87.4 million fans.<\/p>\n

As previously reported by Cointelegraph, Crypto.com crossed five million users for the first time back in October 2020. The exchange\u2019s customer base has since doubled to 10 million.<\/p>\n

Commenting on the significance of the sponsorship deal with Aston Martin, Crypto.com co-founder and CEO Kris Marszalek said:<\/p>\n

\u201cThe fact that a cryptocurrency company can go out there and make a statement like this, and align with such a well-respected brand with such a huge tradition as Aston Martin, it makes a statement that the industry is maturing.\u201d<\/p><\/blockquote>\n

Apart from having its logo on Aston Martin\u2019s F1 cars during the 17-race season, Marszalek says the crypto exchange is looking to leverage the collaboration in promoting other cryptocurrency-related products.<\/p>\n

According to Jefferson Slack, commercial managing director of Aston Martin\u2019s F1 division, the carmaker is eager to work with Crypto.com to gain a better understanding of the cryptocurrency space.<\/p>\n

The Aston Martin executive also revealed that the carmaker famous for being featured in the James Bond series<\/a> is also interested in markets like nonfungible tokens and payment systems.<\/p>\n

Indeed, Crypto.com is one of the participants in the expanding cryptocurrency debit card scene. Back in May 2020, the company claimed that is Visa cards were the most widely available.<\/p>\n

Crypto.com\u2019s sponsorship deal with Aston Martin is only the latest example of a cryptocurrency firm collaborating with a sports enterprise. From Nascar to the English Premier League, virtual currency firms continue to expand their commercial footprint in organized sports.<\/p>\n