{"id":19340,"date":"2020-07-02T02:01:00","date_gmt":"2020-07-01T23:01:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/procter-gamble-to-stay-silent-on-ad-decisions-as-facebook-boycott-grows\/"},"modified":"2020-07-02T02:01:00","modified_gmt":"2020-07-01T23:01:00","slug":"procter-gamble-to-stay-silent-on-ad-decisions-as-facebook-boycott-grows","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/procter-gamble-to-stay-silent-on-ad-decisions-as-facebook-boycott-grows\/","title":{"rendered":"#Procter & Gamble to stay silent on ad decisions as Facebook boycott grows"},"content":{"rendered":"

“#Procter & Gamble to stay silent on ad decisions as Facebook<\/a> boycott grows<\/strong>”<\/p>\n

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July 1, 2020 |<\/span> 7:01pm <\/p>\n

\n Enlarge Image<\/p>\n

\"P&G<\/img>
\n Proctor & Gamble headquarters in Cincinnati<\/span>
\n Bloomberg via Getty Images<\/span><\/p><\/div>\n

\n Procter & Gamble said on Wednesday it will not make any announcements about its activities on advertising platforms in response to a question about whether it will join the growing ad boycott against Facebook.<\/p>\n

\u201cOur app<\/a>roach has been not to make public declarations of where we stand with individual partners,\u201d a P&G spokesman said. \u201cWe are not changing that approach, so you shouldn\u2019t expect to hear more from us on Facebook, or any other advertising platform.\u201d<\/p>\n

P&G was the No. 1 advertiser on Facebook in the US in June, according to Pathmatics data, and the industry has been watching for the consumer goods company\u2019s response as the \u201cStop Hate for Profit\u201d ad boycott campaign against Facebook gains momentum.<\/p>\n

Last week, P&G Chief Brand Officer Marc Pritchard said the Tide detergent and Gillette shaving products maker had started a comprehensive review of all media channels, networks, platforms and programs to ensure that its ads come nowhere near content that is hateful, denigrating or discriminatory.<\/p>\n

\u201cFreedom of expression is a right, but civility is a responsibility, and we\u2019re working with media providers and platforms to take appropriate systemic action,\u201d Pritchard said at a Cannes Lions live event on June 24.<\/p>\n

\u201cWhere we determine our standards are not met, we will take action, up to and including stopping spending, just like we\u2019ve done before,\u201d he said without mentioning Facebook or any other social media platforms.<\/p>\n

US civil rights groups have gained the support of more than 400 advertisers to pressure the social media giant into taking concrete steps to block hate speech following the death of African American George Floyd in police custody and amid a national reckoning over racism.<\/p>\n

Some big advertisers to have joined the boycott include the North Face, Unilever, Coca-Cola and Verizon.\n <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Source<\/a><\/span><\/p>\n

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“#Procter & Gamble to stay silent on ad decisions as Facebook boycott grows” July 1, 2020 | 7:01pm Enlarge Image Proctor & Gamble headquarters in Cincinnati Bloomberg via Getty Images Procter & Gamble said on Wednesday it will not make any announcements about its activities on advertising platforms in response to a question about whether…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[30740],"class_list":["post-19340","post","type-post","status-publish","format-standard","hentry","category-general","tag-procter-gamble-to-stay-silent-on-ad-decisions-as-facebook-boycott-grows"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/19340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=19340"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/19340\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=19340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=19340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=19340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}