{"id":195011,"date":"2021-03-05T19:00:04","date_gmt":"2021-03-05T16:00:04","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tech-is-great-but-dont-forget-the-people\/"},"modified":"2021-03-05T19:00:04","modified_gmt":"2021-03-05T16:00:04","slug":"tech-is-great-but-dont-forget-the-people","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tech-is-great-but-dont-forget-the-people\/","title":{"rendered":"#Tech is great, but don\u2019t forget the people"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a414000515c8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a414000515c8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tech-is-great-but-dont-forget-the-people\/#Playbook\" >Playbook<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Tech is great, but don\u2019t forget the people<\/strong>&#8221;<\/p>\n<div>\n                                <em><span style=\"font-weight: 400;\">This <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/cities-today.com\/industry\/a-true-smart-city-is-powered-by-people\/\">article<\/a> was originally published by\u00a0Jem McKenna-Percy on <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.sidekickopen80.com\/s1t\/c\/5\/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5XWPdSD1CW1pgFwd8p-TXgV18gBt6my7mv103?te=W3R5hFj4cm2zwW4mKLS-3F7-WkW3K96qC43PqWDW1JxwY51Ld4VbW3_Qh5f4hLxLGW2f0sM52THSP4W3brLm04hMnzcW3_SMDQ4hJp1JW3K28vy4fGtKpW4fKWwk3zdyrmW3S-qqX4cSn0RF3SYLpPSZ_r1&amp;si=8000000000444078&amp;pi=7075d714-fadc-49b0-b729-2d5c20fe7900\"><span style=\"font-weight: 400;\">Cities Today<\/span><\/a><span style=\"font-weight: 400;\">, the leading <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.sidekickopen80.com\/s1t\/c\/5\/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5XWPdSD1CW1pgFwd8p-TXgV18gBt6my7mv103?te=W3R5hFj4cm2zwW4fQ47l4fGCmnW3Fbt5S2t0vPpW3K9bQ243PqWD0&amp;si=8000000000444078&amp;pi=7075d714-fadc-49b0-b729-2d5c20fe7900\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/citiestoday\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.sidekickopen80.com\/s1t\/c\/5\/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5XWPdSD1CW1pgFwd8p-TXgV18gBt6my7mv103?te=W3R5hFj4cm2zwW4mKLS-3ZWVWBW3K2-zv1JxwY5W1Lw3rh45LM6yW1Lw2W-3SZBX3n4fLLWf2f3&amp;si=8000000000444078&amp;pi=7075d714-fadc-49b0-b729-2d5c20fe7900\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.sidekickopen80.com\/s1t\/c\/5\/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5XWPdSD1CW1pgFwd8p-TXgV18gBt6my7mv103?te=W3R5hFj4cm2zwW4mKLS-3T1lc2W3zb2N33_qTryW3_rgX34fJf7yw4fLLWf4932&amp;si=8000000000444078&amp;pi=7075d714-fadc-49b0-b729-2d5c20fe7900\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.sidekickopen80.com\/s1t\/c\/5\/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5XWPdSD1CW1pgFwd8p-TXgV18gBt6my7mv103?te=W3R5hFj4cm2zwW4mKLS-4rCvX6W4hCVj23Fbt5SW3DJQVc4fJf7yn4fLLWf2f3&amp;si=8000000000444078&amp;pi=7075d714-fadc-49b0-b729-2d5c20fe7900\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\">, or sign up for Cities Today News.<\/span><\/em><\/p>\n<p>One way to enable evidence-based decision-making by cities is to integrate physical and digital urban infrastructure and identify usage patterns and emerging trends. However, as cities become increasingly digitized, as more technologies are integrated and more data is gathered, the way this process is managed becomes of increasing importance.<\/p>\n<p>                <iframe loading=\"lazy\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/epvmxh57cx?videoFoam=true&amp;autoplay=true&amp;silentAutoPlay=true\" title=\"Bumper 06 Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen=\"\" msallowfullscreen=\"\" width=\"100%\" height=\"100%\"><\/iframe><\/p>\n<p>The use of urban data requires coordinated thinking. Over the past five years, a consortium of city authorities, businesses, and academic partners have tested a range of smart technologies in cities across Europe, integrating a range of e-mobility solutions, deep energy building retrofits, smart street lighting, and sustainable energy management systems, underpinned by urban data platforms. This work, part of the<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.sharingcities.eu\/\">Sharing Cities<\/a>\u00a0program, was shaped by engaging communities along the way, informing them about what was h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening in each city, allowing them to share their challenges with city managers and service designers. As a result, the solutions were tailored and of greater value.<\/p>\n<p>However, in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>, the smart cities market remains largely focused on the \u2018solution\u2019 without sufficiently considering the demand, and what it is that cities and communities actually need.<\/p>\n<p>In many instances pre-existing technological solutions are being retrofitted to a city\u2019s needs, often leading to a lack of public trust in or engagement with the solutions proposed.<\/p>\n<p>In turn, cities need to improve how they express their needs to the marketplace, for example, by defining use cases \u2013 the specific situations in which a product or service could potentially be used to address an issue. Fortunately, many use cases are common to most cities so by documenting and sharing experiences this process can be accelerated and standardized.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Playbook\"><\/span>Playbook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The benefits of smart, connected infrastructure are real and have been proven<strong>.<span>\u00a0<\/span><\/strong>When multiple data sources come together in one place, for example through the London Datastore, it can become a powerful tool for city planners. In Greenwich, it has been demonstrated that a combination of different electric mobility solutions \u2013 such as electric vehicles (EV), e-bikes, EV charging, smart parking, and smart lamp posts \u2013 can work together to create a true smart city model, with data fused from different devices and sensors to provide valuable insights for policymakers.<\/p>\n<p>Cities can build on this model to bring together data from different domains, such as traffic, air quality, public lighting, buildings\u2019 energy, and parking, among others. Our<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.sharingcities.eu\/sharingcities\/resources\">latest playbook on smart street infrastructure<\/a><span>\u00a0<\/span>demonstrates the joint impact of combining multiple smart technologies on carbon reductions, service delivery, and business models, and is available to any city in the process of rolling out Internet of Things (IoT) solutions at a district or city-wide level.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43693 lazy\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" alt=\"\" width=\"600\" height=\"451\" src=\"https:\/\/cities-today.com\/wp-content\/uploads\/2021\/02\/Sharing-Cities-2-scaled.jpg\" data-lazy=\"true\" srcset=\"https:\/\/cities-today.com\/wp-content\/uploads\/2021\/02\/Sharing-Cities-2-scaled.jpg 2560w, https:\/\/cities-today.com\/wp-content\/uploads\/2021\/02\/Sharing-Cities-2-647x486.jpg 647w, https:\/\/cities-today.com\/wp-content\/uploads\/2021\/02\/Sharing-Cities-2-1024x769.jpg 1024w, https:\/\/cities-today.com\/wp-content\/uploads\/2021\/02\/Sharing-Cities-2-768x577.jpg 768w, https:\/\/cities-today.com\/wp-content\/uploads\/2021\/02\/Sharing-Cities-2-1536x1154.jpg 1536w, https:\/\/cities-today.com\/wp-content\/uploads\/2021\/02\/Sharing-Cities-2-2048x1538.jpg 2048w, https:\/\/cities-today.com\/wp-content\/uploads\/2021\/02\/Sharing-Cities-2-160x120.jpg 160w\"\/><\/figure>\n<p>The adoption of smart infrastructure needs to be managed carefully and transparently. Engaging the local community in decisions about data collection and the use of data insights is paramount to the success of pilot projects and their potential for<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/cities-today.com\/european-smart-cities-programme-hits-e250-million-investment-milestone\/\">scale<\/a>. In doing so, cities can gain a more granular understanding of local contexts and therefore pinpoint in advance the specific areas and issues smart <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> can help to address.<\/p>\n<p>In Sharing Cities we\u2019ve used a range of\u00a0citizen -centric\u00a0methods to enable greater collaboration between communities and stakeholders, from co-design workshops to user journey mapping, to help us understand how different groups of people might interact with different types of technologies. We\u2019ve also developed a digital community engagement platform, the Digital <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social<\/a> Market \u2013 an app designed to encourage behavior change and environmentally conscious choices using peer-to-peer incentives and rewards.<\/p>\n<p>This design approach \u2013 most crucially, led by needs and driven by outcomes \u2013 has delivered substantial benefits to our demonstrator districts, not only in exceeding our environmental targets, but more importantly in creating solutions that are adopted by the local community and are built to last.<\/p>\n<p>\u00a0<\/p>\n<hr\/>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.polestar.com\/nl\/polestar-and-shift?utm_medium=pp&amp;utm_source=dp&amp;utm_campaign=pcid_3450_41261_85609_351306_p_nl_1local_pp_dp&amp;utm_content=ad\"><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1308892 aligncenter lazy\" alt=\"\" width=\"220\" height=\"100\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos.png 3003w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-280x127.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-540x245.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-270x123.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-796x361.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-1592x723.png 1592w\"\/><\/figure>\n<p><\/a><br \/><i><span>SHIFT is brought to you by Polestar. It\u2019s time to accelerate the shift to sustainable mobility. That is why Polestar combines electric driving with cutting-edge design and thrilling performance.<\/span><\/i> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.polestar.com\/nl\/polestar-and-shift?utm_medium=pp&amp;utm_source=dp&amp;utm_campaign=pcid_3450_41261_85609_351306_p_nl_1local_pp_dp&amp;utm_content=ad\"><i><span>Find out how<\/span><\/i><\/a><i><span>.<\/span><\/i><\/p>\n<p class=\"c-post-pubDate\">\n                                    Published March 5, 2021 \u2014 16:00 UTC\n                                <\/p>\n<\/p><\/div>\n<p><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/shift\/2021\/03\/05\/smart-cities-tech-importance-of-people-syndication\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Tech is great, but don\u2019t forget the people&#8221; This article was originally published by\u00a0Jem McKenna-Percy on Cities Today, the leading news platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and YouTube, or sign up for Cities Today News&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":195012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/shift?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/1-copy-5.jpg&signature=e957f12e1f05c0d4299f1301da6487c4","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-195011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/195011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=195011"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/195011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/195012"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=195011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=195011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=195011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}