{"id":196775,"date":"2021-03-08T11:08:14","date_gmt":"2021-03-08T08:08:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/heres-what-hasselblad-is-doing-to-improve-oneplus-next-phone-cameras\/"},"modified":"2021-03-08T11:08:14","modified_gmt":"2021-03-08T08:08:14","slug":"heres-what-hasselblad-is-doing-to-improve-oneplus-next-phone-cameras","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/heres-what-hasselblad-is-doing-to-improve-oneplus-next-phone-cameras\/","title":{"rendered":"#Here\u2019s what Hasselblad is doing to improve OnePlus\u2019 next phone cameras"},"content":{"rendered":"<p>&#8220;<strong>#Here\u2019s what Hasselblad is doing to improve OnePlus\u2019 next phone cameras<\/strong>&#8221;<\/p>\n<div>\n                                While OnePlus phones are a great option for folks to get class-leading\u00a0performance and screens for under $700, they haven\u2019t been the best at photography.<\/p>\n<p>The company wants to change that with its new flagship model, and has partnered with the Swedish camera company<span>\u00a0Hasselblad. The firm is known for its high-end photography gear, including medium-format camera systems and lenses.<\/span><\/p>\n<p>In a 2019 interview with\u00a0TNW, OnePlus\u2019<span>\u00a0product manager, Zack Zhang, said that the company\u2019s camera system is not where it aspires to be.\u00a0<\/span><span>Since then, the Chinese manufacturer has improved its camera quality, but its results are still inconsistent.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-featured_img wp-image-1323402 lazy\" alt=\"OnePlus 8T hed 2\" width=\"796\" height=\"419\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/IMG_0600-OnePlus-8T-hed-2-796x419.jpg\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/IMG_0600-OnePlus-8T-hed-2-796x419.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/IMG_0600-OnePlus-8T-hed-2-280x147.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/IMG_0600-OnePlus-8T-hed-2-513x270.jpg 513w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/IMG_0600-OnePlus-8T-hed-2-257x135.jpg 257w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/IMG_0600-OnePlus-8T-hed-2-1592x838.jpg 1592w\"\/><figcaption>Credit: Abhimanyu Ghoshal \/ TNW<\/figcaption><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/plugged\/2021\/03\/08\/oneplus-hasselblad-partnership-analysis\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fplugged%2F2021%2F03%2F08%2Foneplus-hasselblad-partnership-analysis%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: OnePlus 8T camera module\" data-title=\"Share OnePlus 8T camera module on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share OnePlus 8T camera module on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>OnePlus 8T camera module<\/figcaption><\/figure>\n<p><span>That\u2019s where Hasselblad comes in. With the announcement of the partnership, the company has already spilled the beans on what can you expect from the upcoming OnePlus 9 Pro\u2019s camera:<\/span><\/p>\n<ul>\n<li>A panoramic camera with a 140-degree field of view. That sounds exciting for any landscape photography enthusiast.<\/li>\n<li>A freeform lens to reduce distortion. These are asymmetrical lenses with an uneven and complex surface. Plus, it makes the phone a tad lighter. Huawei has previously used this kind of lens in its <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gsmarena.com\/huawei_engineer_explains_the_free_form_lens_of_the_mate_40_pro-news-46107.php\">Mate 40 Pro<\/a> device.<\/li>\n<li>T-lens <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> for faster focus in front-facing cameras. Now, we don\u2019t know many details about what that means, so we\u2019ll have to wait till the phone comes out to understand what this tech does.<\/li>\n<\/ul>\n<p>These are mainly hardware changes and features. What about software?<\/p>\n<ul>\n<li>OnePlus will introduce support for capturing 12-bit RAW files image files for more dynamic range. <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/petapixel.com\/2020\/12\/21\/understanding-apple-proraw\/\">ProRAW format also stores data in 12-bit by default<\/a>. It\u2019s worth noting that many Android-based photo editing apps don\u2019t yet support even 10-bit images, so they\u2019ll need to be retooled before you can tweak your new 12-bit files.<\/li>\n<li>The next set of OnePlus phones will also have a\u00a0Hasselblad Pro Mode with a new UI and controls for ISO, exposure, and white balance. OnePlus says that this mode will set you up for editing with the most natural-looking colors.<\/li>\n<li>Speaking of natural colors, both companies have also developed a new calibration standard called\u00a0<span>Natural Color Calibration with Hasselblad. OnePlus has had \u2018natural-looking photos\u2019 in its marketing speak for a while, so we\u2019ll need to see what\u2019s actually changing here.\u00a0<\/span>\n<\/li>\n<\/ul>\n<p>The phone maker said that it\u2019s making a $150 million strategic investment for a partnership that will last for three years. With Hasselblad\u2019s help, OnePlus will establish four major research centers across the world,\u00a0<span>including two imaging labs based in the United States and Japan.<\/span><\/p>\n<p>All of this sounds great, but other companies such as Samsung, Google, and Apple have had a leg up in imaging research for years now. So, I\u2019m not expecting direct competition from the get-go. However, I am expecting OnePlus\u2019 next cameras to become more versatile, and deliver better quality than their predecessors.<\/p>\n<p>We can\u2019t wait to get our hands on the company\u2019s upcoming review units and put them through their paces. OnePlus is launching its new set of phones on March 23, and you can tune into Plugged for all the coverage.<\/p>\n<p><i>Did you know we have a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter all about consumer tech? It\u2019s called Plugged In \u2013<br \/>\n            <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/mailchi.mp\/thenextweb\/plugged-in\">and you can subscribe to it right here<\/a>.<br \/>\n            <\/i><\/p>\n<p class=\"c-post-pubDate\">\n                                    Published March 8, 2021 \u2014 08:08 UTC\n                                <\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/plugged\/2021\/03\/08\/oneplus-hasselblad-partnership-analysis\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Here\u2019s what Hasselblad is doing to improve OnePlus\u2019 next phone cameras&#8221; While OnePlus phones are a great option for folks to get class-leading\u00a0performance and screens for under $700, they haven\u2019t been the best at photography. The company wants to change that with its new flagship model, and has partnered with the Swedish camera company\u00a0Hasselblad. The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":196776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/plugged?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/unnamed-1-e1615188257277.png&signature=5b07760e3596e6ba3974e1f9b6484e63","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-196775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/196775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=196775"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/196775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/196776"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=196775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=196775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=196775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}