{"id":197477,"date":"2021-03-08T17:47:28","date_gmt":"2021-03-08T14:47:28","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tips-for-hiring-a-freelance-marketer-to-improve-your-site\/"},"modified":"2021-03-08T17:47:28","modified_gmt":"2021-03-08T14:47:28","slug":"tips-for-hiring-a-freelance-marketer-to-improve-your-site","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tips-for-hiring-a-freelance-marketer-to-improve-your-site\/","title":{"rendered":"#Tips for Hiring a Freelance Marketer to Improve Your Site"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2738eec1403\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2738eec1403\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tips-for-hiring-a-freelance-marketer-to-improve-your-site\/#1_Determine_What_Your_Marketing_Goals_Are\" >1. Determine What Your Marketing Goals Are<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/tips-for-hiring-a-freelance-marketer-to-improve-your-site\/#2_Figure_Out_Which_Tasks_to_Outsource\" >2. Figure Out Which Tasks to Outsource<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/tips-for-hiring-a-freelance-marketer-to-improve-your-site\/#3_Set_Your_Budget\" >3. Set Your Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/tips-for-hiring-a-freelance-marketer-to-improve-your-site\/#4_Begin_Your_Search\" >4. Begin Your Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/tips-for-hiring-a-freelance-marketer-to-improve-your-site\/#5_Create_a_Clear_Brief_for_Your_Freelancer\" >5. Create a Clear Brief for Your Freelancer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/tips-for-hiring-a-freelance-marketer-to-improve-your-site\/#6_Set_Your_Relationship_with_Your_Freelancer_Up_for_Success\" >6. Set Your Relationship with Your Freelancer Up for Success<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/tips-for-hiring-a-freelance-marketer-to-improve-your-site\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Tips for Hiring a Freelance Marketer to Improve Your Site<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\">Are you thinking of hiring a freelance marketer to improve your website?\u00a0<\/p>\n<p>There are many reasons why outsourcing marketing work to a freelancer makes sense. Perhaps your in-house marketing team has more work than they can handle, or maybe you just need some essential marketing tasks completed.\u00a0<\/p>\n<p>Whatever the reason, keeping a few handy tips in mind will not only ensure that you hire the right freelance marketer for the job, but also that you get the most out of the experience. <\/p>\n<p>Read on to discover our top 5 tips for hiring a freelance marketer to improve your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Determine_What_Your_Marketing_Goals_Are\"><\/span>1. Determine What Your Marketing Goals Are<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you begin searching for a freelance marketer, it\u2019s important to work out what your marketing goals are.<\/p>\n<p>While it\u2019s tempting to leave this task entirely for the freelancer to figure out, it\u2019s helpful to at least establish a preliminary understanding of which marketing goals you wish to achieve.<\/p>\n<p>After all, you know your business better than anyone\u2014from its strengths to its pain points. You will also <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly know which areas your business needs to work on in terms of marketing\u2026 even if it is to create a clear marketing plan.<\/p>\n<p>So why do you need them in the first place? Marketing goals will make it easier to track down the right freelance marketer who has the skills and qualities to help you achieve them.\u00a0<\/p>\n<p>If you\u2019re unsure of how to determine which marketing goals for your website to aim for, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/allpoints.digital\/\">All Points Digital<\/a> recommends using the following online tools and assessments to pinpoint how your website marketing is faring:<\/p>\n<ul>\n<li><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.themarketingscore.com\/\">PR 20\/20\u2019s Marketing Score<\/a><\/li>\n<li><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/website.grader.com\/\">Hubspot\u2019s Website Grader<\/a><\/li>\n<li><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.quicksprout.com\/score-website-seo\/\">QuickSprout\u2019s SEO assessment<\/a><\/li>\n<li><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wordstream.com\/google-adwords\">WordStream\u2019s AdWords Grader<\/a><\/li>\n<\/ul>\n<p>By analyzing the results of these tools and assessments, you will gain the insight you need to create relevant and achievable marketing goals for your site.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Figure_Out_Which_Tasks_to_Outsource\"><\/span>2. Figure Out Which Tasks to Outsource<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that you have some general marketing goals for your site in mind, it\u2019s time to work out which tasks you can outsource to a freelance marketer.<\/p>\n<p>Don\u2019t rush this step\u2014the clearer you can make your future freelance marketer\u2019s job de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion, the better. Clear responsibilities and expectations will minimize potential misunderstandings and ensure that you\u2019re working towards the same goals.<\/p>\n<p>If you have an in-house marketing team, it\u2019s a good idea to bring them into the conversation.<br \/>Needless to say, you don\u2019t want to step on someone\u2019s toes by outsourcing part of their job! Ask the marketing manager as well as individual team members which tasks they need a hand with, whether due to a lack of time or specialized expertise.\u00a0<\/p>\n<p>If you don\u2019t have an in-house marketing team, you can base your decision around your marketing goals. It\u2019s also helpful to learn about which marketing tasks you may need to attend to. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.quicksprout.com\/outsource-marketing\/\">QuickSprout\u2019s guide to essential marketing tasks worth outsourcing<\/a> is a great place to start. Remember, unless you have a limitless marketing budget to work with, you\u2019ll need to focus on a few tasks to start with.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Set_Your_Budget\"><\/span>3. Set Your Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Looking for a freelance marketer without first setting a budget is a recipe for disaster. If you don\u2019t have at least a ballpark figure in mind, you may end up hiring a freelance marketer who charges more than you can afford. Another advantage of setting a budget is that you\u2019ll be able to further narrow your search based on different freelancing rates.\u00a0<\/p>\n<p>Another financial consideration you should think about is <em>how<\/em> you will pay the freelancer. For example, it\u2019s possible to pay freelancers:\u00a0<\/p>\n<ul>\n<li>Hourly<\/li>\n<li>Per project<\/li>\n<li>Per batch of projects<\/li>\n<li>On a retainer<\/li>\n<li>Per word (for writing tasks)<\/li>\n<\/ul>\n<p>You should also think about <em>when<\/em> you will pay them. For example:<\/p>\n<ul>\n<li>After each project is approved<\/li>\n<li>At the end of the month<\/li>\n<li>Every fortnight<\/li>\n<\/ul>\n<p>Keep in mind that some freelance marketers and freelance marketplaces will only accept specific payment plans. So if you have specific preferences for how and\/or when you will pay your freelancer, make sure the freelancer also agrees to them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Begin_Your_Search\"><\/span>4. Begin Your Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s finally time to begin your search for a freelancer\u2026 or is it?<\/p>\n<p>You may want to first jot down a few <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/startupnation.com\/manage-your-business\/freelancer-look-hiring\/\">key qualities to look for in a freelancer<\/a> before taking the plunge. Or, you can dive right in, as you\u2019ll quickly gain an understanding of what you\u2019re looking for after reviewing a few dozen freelance marketing profiles.<\/p>\n<p>Don\u2019t worry if you don\u2019t know where to begin your search. There are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.digitalmarketer.com\/blog\/hire-freelancers\/\">plenty of options at your disposal<\/a>, such as:<\/p>\n<ul>\n<li>Searching freelance marketplaces<\/li>\n<li>Browsing LinkedIn<\/li>\n<li>Getting referrals<\/li>\n<\/ul>\n<p>You can work out which freelance marketers may be right for you by reviewing their portfolios, reading testimonials, and taking a deep dive into their website or online profile. Remember to cross-reference your marketing goals to ensure the freelancers you have your eye on can fulfill them!<\/p>\n<p>Once you have narrowed down a few potential freelancers, you may wish to give them a trial project or ask them some more questions.\u00a0<\/p>\n<p>If you\u2019re using a freelance marketplace, you will need to communicate with the freelances within the platform\u2019s interface. Otherwise, you can communicate via email or schedule a call. Most freelancers are happy to answer questions from potential clients, so make sure to ask any you have!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Create_a_Clear_Brief_for_Your_Freelancer\"><\/span>5. Create a Clear Brief for Your Freelancer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Congratulations! Hopefully, at this stage, you have hired your ideal freelance marketer.\u00a0<\/p>\n<p>Before you leave them to their devices, you\u2019ll need to create a clear brief for them. Even the most skilled freelance marketers can only do so much if they\u2019re unaware of what you want from them.\u00a0<\/p>\n<p>A clear brief should communicate what their responsibilities are as well as your expectations. It should state key details such as the scope of work, deadline, number of revisions, etc.<\/p>\n<p>Briefs can take a number of forms depending on what tasks you want the freelancer to work on. If you need some guidance for creating one, there are plenty of free templates available online, such as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.stateofdigital.com\/brief-a-freelance-writer-9-essential-steps\/\">this brief template for freelance writing projects<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Set_Your_Relationship_with_Your_Freelancer_Up_for_Success\"><\/span>6. Set Your Relationship with Your Freelancer Up for Success<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Set your relationship with your freelancer up for success by keeping communication open. Many business owners assume that managing freelancers will be just like managing their in-house team. While there are many parallels between the two, it pays to read up on some specific <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/managing-freelancers-tips\">tips for effectively managing freelancers<\/a>.<\/p>\n<p>Remember, just like in-house employees, freelancers are able to produce their best work when they are supported to succeed.\u00a0<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Hiring a freelance marketer to improve your site takes a bit of groundwork to get just right. By following the above tips, you\u2019ll gain the know-how to hire a talented freelance marketer who harnesses their expertise to improve your site.\u00a0\u00a0<\/p>\n<hr class=\"wp-block-separator\"><em>Photo by <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@austindistel?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Austin Distel<\/em><\/a><em> on <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/s\/photos\/marketer?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Unsplash<\/em><\/a>\n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Angela Stringfellow<\/p>\n<div class=\"bio-desc\">\nAfter spending the first era of her professional life in healthcare marketing, Angela transitioned her real-world marketing experience to the digital world in 2006 and never looked back. She writes about marketing strategy, digital marketing trends, customer experience, and anything relevant to today&#8217;s marketing professionals for Digital Examiner and various other publications.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/tips-for-hiring-a-freelance-marketer-to-improve-your-site.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Tips for Hiring a Freelance Marketer to Improve Your Site&#8221; Are you thinking of hiring a freelance marketer to improve your website?\u00a0 There are many reasons why outsourcing marketing work to a freelancer makes sense. Perhaps your in-house marketing team has more work than they can handle, or maybe you just need some essential marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":197478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/03\/austin-distel-21GWwco-JBQ-unsplash-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[78068,78043,78044,73155],"class_list":["post-197477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-digital-marketing","tag-freelancers","tag-freelancing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/197477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=197477"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/197477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/197478"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=197477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=197477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=197477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}