{"id":197764,"date":"2021-03-09T17:58:19","date_gmt":"2021-03-09T14:58:19","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-are-the-names-of-evs-so-goddamn-boring\/"},"modified":"2021-03-09T17:58:19","modified_gmt":"2021-03-09T14:58:19","slug":"why-are-the-names-of-evs-so-goddamn-boring","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-are-the-names-of-evs-so-goddamn-boring\/","title":{"rendered":"#Why are the names of EVs so goddamn boring?"},"content":{"rendered":"<p>&#8220;<strong>#Why are the names of EVs so goddamn boring?<\/strong>&#8221;<\/p>\n<div>\n                                It\u2019s getting harder by the day to keep up with all the new electric vehicle announcements. Not because there are so many, but because the names of the cars are so goddam uninspiring, and well, frankly quite boring.<\/p>\n<p>Today, the motoring press been saturated with <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> of Kia\u2019s new all-electric vehicle. The South Korean carmaker has sent ripples of excitement through the industry, so you\u2019d be forgiven for thinking it has a really exciting name, but you\u2019d be wrong.<\/p>\n<p>                <iframe loading=\"lazy\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/epvmxh57cx?videoFoam=true&amp;autoplay=true&amp;silentAutoPlay=true\" title=\"Bumper 06 Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen=\"\" msallowfullscreen=\"\" width=\"100%\" height=\"100%\"><\/iframe><\/p>\n<p>Kia has decided to call its upcoming electric car, the EV6. Clearly it stands for Electric Vehicle 6. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2021\/03\/08\/kias-electric-vehicle-plans-take-shape-with-ev6-teaser-new-naming-strategy\/\">TechCrunch<\/a> was bold enough to say this was part of a new naming strategy\u2026 playing fast and loose with the word <em>strategy<\/em> there folks.<\/p>\n<p>If randomly plucking letters and numbers out of the air, and cobbling them together into some kind of lexicographic order, is a strategy, well, I don\u2019t know what\u2019s real anymore.<\/p>\n<p>Kia\u2019s sister company is no better. Just a few weeks ago, Hyundai announced its first EV that will fall under its pure electric EV brand, Ioniq. The imaginatively named \u201c5.\u201d<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1340173 lazy\" alt=\"\" width=\"736\" height=\"390\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/02\/ioniq5-ne-world-premiere-rear-view-pc.jpg\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/02\/ioniq5-ne-world-premiere-rear-view-pc.jpg 736w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/02\/ioniq5-ne-world-premiere-rear-view-pc-280x148.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/02\/ioniq5-ne-world-premiere-rear-view-pc-510x270.jpg 510w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/02\/ioniq5-ne-world-premiere-rear-view-pc-255x135.jpg 255w\"\/><figcaption>Credit: Hyundai<\/figcaption><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/shift\/2021\/03\/09\/names-evs-goddam-uninspiring\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fshift%2F2021%2F03%2F09%2Fnames-evs-goddam-uninspiring%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: The Ioniq 5 is not a hatchback, it\u2019s a crossover. Or so Hyundai tells us.\" data-title=\"Share The Ioniq 5 is not a hatchback, it\u2019s a crossover. Or so Hyundai tells us. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share The Ioniq 5 is not a hatchback, it\u2019s a crossover. Or so Hyundai tells us. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>The Ioniq 5 is not a hatchback, it\u2019s a crossover. Or so Hyundai tells us.<\/figcaption><\/figure>\n<p>\u201c5\u201d just doesn\u2019t do the car justice. It looks great, and it\u2019s got some really cool features, like the ability to use the high-voltage battery to power external devices like ebikes, laptops, and fridges.<\/p>\n<p>But no, Hyundai couldn\u2019t come up with an equally interesting name, instead deciding to call it the 5. Presumably, 4 wasn\u2019t enough, and 6 was just a little too much.<\/p>\n<p>Now, Hyundai and Kia are both legacy carmakers, so we can\u2019t blame them for perhaps lacking a bit of progressive creativity. But even new electric vehicle startups are falling foul of this sin.<\/p>\n<p>In China, EV startup Xpeng, faced with a world of possibility, a totally clean slate, and no history encumbering its creative decisions had the opportunity to do something new and fresh, but nah.<\/p>\n<p>Like Kia and Hyundai, Xpeng is opting for letters and numbers to name its cars. The company currently offers the plainly named G3, an electric SUV, and the P7, a sedan positioned against the Tesla Model 3.<\/p>\n<p>Oh, that reminds me\u2026 Tesla.<\/p>\n<p><span>If we head west, and look to European and American carmakers, the situation doesn\u2019t<\/span> <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear to get any better.<\/p>\n<p>Taken on their own, Tesla\u2019s vehicle names are, like the rest here, uninspired, and devoid of personality. We all know them, but for the sake of it they are Model S, 3, X, and Y\u2026<\/p>\n<p>When taken together, yes, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.topspeed.com\/cars\/car-news\/did-you-know-that-all-of-tesla-s-products-are-acronymized-to-spell-sexy-cars-ar188315.html\">they spell out \u201csexy,\u201d<\/a> because Elon Musk has the humor of a 13-year-old. When the company eventually builds its Cybertruck, ATV, Roadster, and Semi truck, it\u2019ll spell out sexy cars\u2026 Like I said, 13-years-old.<\/p>\n<p>Perhaps the Germans can do better? Nope.<\/p>\n<p>Let\u2019s start with Volkswagen, one of the world\u2019s biggest carmakers. Some of motoring\u2019s most iconic marketing campaigns were developed by VW, but it seems its creativity is lacking in the era of electric vehicles.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1342073 lazy\" alt=\"car, ev, vw, lemon\" width=\"472\" height=\"600\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/13160514024_6df17dcd30_b.jpg\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/13160514024_6df17dcd30_b.jpg 806w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/13160514024_6df17dcd30_b-165x210.jpg 165w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/13160514024_6df17dcd30_b-213x270.jpg 213w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/13160514024_6df17dcd30_b-106x135.jpg 106w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/13160514024_6df17dcd30_b-796x1011.jpg 796w\"\/><figcaption>Credit: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.flickr.com\/photos\/x-ray_delta_one\/13160514024\">James Vaughn &#8211; Flickr<\/a><\/figcaption><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/shift\/2021\/03\/09\/names-evs-goddam-uninspiring\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fshift%2F2021%2F03%2F09%2Fnames-evs-goddam-uninspiring%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: VW\u2019s \u201cLemon\u201d ad for its Beetle has gone down in the history books as one of the most iconic car ads ever. But where\u2019s its creativity now?\" data-title=\"Share VW\u2019s \u201cLemon\u201d ad for its Beetle has gone down in the history books as one of the most iconic car ads ever. But where\u2019s its creativity now? on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share VW\u2019s \u201cLemon\u201d ad for its Beetle has gone down in the history books as one of the most iconic car ads ever. But where\u2019s its creativity now? on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>VW\u2019s \u201cLemon\u201d ad for its Beetle has gone down in the history books as one of the most iconic car ads ever. But where\u2019s its creativity now?<\/figcaption><\/figure>\n<p>With its shift to EVs well under way, VW is also leaning on letters and numbers for the names of its EVs. The ID.3 is its <em>electric car for the people<\/em>, and the ID.4, is its slightly bigger, <em>electric car for the people.<\/em><\/p>\n<p>I could be critical of BMW here too, and say the names of its electric vehicles lack a certain <em>je ne sais quoi<\/em>, but Beamer has always had the most boring of naming conventions anyway.<\/p>\n<p>Perhaps we should credit BMW with starting the whole trend with its numbered <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">Series<\/a> of vehicles. For its electric cars, it\u2019s just stuck the letter \u201ci\u201d in at the front to make i3, and i4. For the SUVs and crossovers, it throws and \u201cX\u201d in there for good measure, because as we all know \u201cX\u201d is synonymous with adventure and excess.<\/p>\n<p>Speaking of excess. If it\u2019s not new EVs with boring and uncreative names, its legacy carmakers reimagining old names as electric vehicles. Take GMC\u2019s Hummer EV, or Ford\u2019s electric Mustang as two examples.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1310594 lazy\" alt=\"aviar, mustang, r67\" width=\"587\" height=\"334\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/08\/Screenshot-2020-08-07-at-15.06.34.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/08\/Screenshot-2020-08-07-at-15.06.34.png 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/08\/Screenshot-2020-08-07-at-15.06.34-280x159.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/08\/Screenshot-2020-08-07-at-15.06.34-474x270.png 474w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/08\/Screenshot-2020-08-07-at-15.06.34-237x135.png 237w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/08\/Screenshot-2020-08-07-at-15.06.34-796x453.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/08\/Screenshot-2020-08-07-at-15.06.34-1592x907.png 1592w\"\/><figcaption>Credit: Aviar Motors<\/figcaption><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/shift\/2021\/03\/09\/names-evs-goddam-uninspiring\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fshift%2F2021%2F03%2F09%2Fnames-evs-goddam-uninspiring%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: The Aviar R67 captures the essence of a Mustang better than Ford\u2019s latest version, because it actually looks like one. It\u2019s electric too.\" data-title=\"Share The Aviar R67 captures the essence of a Mustang better than Ford\u2019s latest version, because it actually looks like one. It\u2019s electric too. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share The Aviar R67 captures the essence of a Mustang better than Ford\u2019s latest version, because it actually looks like one. It\u2019s electric too. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>The Aviar R67 captures the essence of a Mustang better than Ford\u2019s latest version, because it actually looks like one. It\u2019s electric too.<\/figcaption><\/figure>\n<p>They\u2019re just as unimaginative as letters and numbers. You can re-use these names all you want Ford and GMC, but we know they\u2019re not the real thing!<\/p>\n<p>Maybe I\u2019m just grumpy that the names of all these exciting new EVs coming to market don\u2019t really match up to the product. But with names made up of letters and numbers, they no longer sound like evocative and emotional pieces of engineering, but boring household appliances.<\/p>\n<p>Maybe I need to focus on the few companies that are giving it a stab with actual, real names. Like Porsche with its alluringly named Taycan, or Lucid with its luxurious and fluid Air.<\/p>\n<p>Maybe I\u2019m just full of hot air and need to go lie down. But seriously, why are the names of new EVs so boring? Watch this space, because while we know the lay of the land now, I still need answers.<\/p>\n<hr\/>\n<p><em>Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up?\u00a0<\/em><\/p>\n<p><span><em>Then you need the weekly SHIFT newsletter in your life. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/share.hsforms.com\/1YPSj53mFQtSeGzy8o72bsw47gef\">Click here to sign up<\/a>.<\/em><\/span><\/p>\n<p class=\"c-post-pubDate\">\n                                    Published March 9, 2021 \u2014 14:58 UTC\n                                <\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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Not because there are so many, but because the names of the cars are so goddam uninspiring, and well, frankly quite boring. Today, the motoring press been saturated with news&#8230;<\/p>\n","protected":false},"author":1,"featured_media":197765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/shift?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/car-names-ev-electric-future-car-plan-ioniq-tesla-marketing-vw-bmw.jpg&signature=502b9b301d148028eac432c81f657604","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-197764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/197764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=197764"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/197764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/197765"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=197764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=197764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=197764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}