{"id":198605,"date":"2021-03-09T16:54:22","date_gmt":"2021-03-09T13:54:22","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/unilever-to-scrub-the-word-normal-from-beauty-packaging\/"},"modified":"2021-03-09T16:54:22","modified_gmt":"2021-03-09T13:54:22","slug":"unilever-to-scrub-the-word-normal-from-beauty-packaging","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/unilever-to-scrub-the-word-normal-from-beauty-packaging\/","title":{"rendered":"#Unilever to scrub the word ‘normal’ from beauty packaging"},"content":{"rendered":"

“#Unilever to scrub the word ‘normal’ from beauty packaging<\/strong>”<\/p>\n

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Unilever plans to stop using the word \u201cnormal\u201d on packaging for its beauty products in a push to make its branding more inclusive.<\/p>\n

The London-based owner of brands including Dove, Axe and Vaseline announced the decision Tuesday after conducting a survey that showed describing hair or skin as \u201cnormal\u201d makes consumers feel excluded.<\/p>\n

Unilever also said it will stop digitally altering the skin color, body shape and size of models who app<\/a>ear in its advertisements while increasing the number of ads featuring people from \u201cunder-represented\u201d groups.<\/p>\n

\u201cWe are committed to tackling harmful norms and stereotypes and shaping a broader, far more inclusive definition of beauty,\u201d Sunny Jain, Unilever\u2019s president of beauty and personal care, said in a statement. \u201cWe know that removing \u2018normal\u2019 from our products and packaging will not fix the problem alone, but it is an important step forward.\u201d<\/p>\n

\"Unilever
Unilever said it plans to stop using the word \u201cnormal\u201d on packaging for its beauty products.<\/span>Unilever\/Handout via Reuters<\/span><\/figcaption><\/figure>\n

Unilever said it conducted a survey of 10,000 people in nine countries in which seven in 10 respondents said using the word \u201cnormal\u201d on product packaging and in ads \u201chas a negative impact,\u201d a rate that rose to eight in 10 among 18-to-35-year-olds.<\/p>\n

Unilever made the change after weathering several controversies over how its brands\u2019 advertisements portrayed people of color.<\/p>\n

Violent protests erupted in South Africa last September after an ad for the TRESemm\u00e9 hair care brand labeled images of black women\u2019s hair \u201cfrizzy & dull\u201d while describing white women\u2019s hair as \u201cfine & flat\u201d and \u201cnormal.\u201d<\/p>\n

That came after Unilever\u2019s Indian business said it would change the name of its skin-lightening cream from \u201cFair & Lovely\u201d to \u201cGlow & Lovely\u201d amid concerns that the old brand perpetuated stereotypes against darker skin tones.<\/p>\n

Dove also drew fire in 2017 over an ad that appeared to show a black woman pulling a T-shirt over her head to reveal a white woman underneath.<\/p>\n

Unilever is one of the world\u2019s biggest advertisers, and its beauty products are a linchpin of its business. The beauty and personal care segment accounted for about $25 billion of the roughly $60 billion in turnover Unilever posted last year.<\/p>\n

Unilever shares rose about 1.1 percent in premarket trading Tuesday to $54.55 as of 8:20 a.m.<\/p>\n

With Post Wires<\/em>\n <\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Unilever to scrub the word ‘normal’ from beauty packaging” Unilever plans to stop using the word \u201cnormal\u201d on packaging for its beauty products in a push to make its branding more inclusive. The London-based owner of brands including Dove, Axe and Vaseline announced the decision Tuesday after conducting a survey that showed describing hair or…<\/p>\n","protected":false},"author":1,"featured_media":198606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/unilever-91.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[96854,70784,57401,97082,73155,4937,82527],"class_list":["post-198605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-3-9-21","tag-advertising","tag-beauty","tag-dove","tag-marketing","tag-racism","tag-unilever"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/198605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=198605"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/198605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/198606"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=198605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=198605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=198605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}