{"id":200819,"date":"2021-03-12T21:41:28","date_gmt":"2021-03-12T18:41:28","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/badger-dao-to-acquire-badger-com-domain-for-300000\/"},"modified":"2021-03-12T21:41:28","modified_gmt":"2021-03-12T18:41:28","slug":"badger-dao-to-acquire-badger-com-domain-for-300000","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/badger-dao-to-acquire-badger-com-domain-for-300000\/","title":{"rendered":"# Badger DAO to acquire \u2018Badger.com\u2019 domain for $300,000"},"content":{"rendered":"

“# Badger DAO to acquire \u2018Badger.com\u2019 domain for $300,000 <\/strong>”
\n<\/p>\n

The Badger DAO community is \u2018sett\u2019 to migrate to some new \u2018diggs\u2019: the decentralized finance project will shortly become the new owner of the \u201cBadger.com\u201d web domain.\u00a0<\/p>\n

In a Badger Improvement Proposal listed on governance forums<\/a> today, BIP-43, BadgerDAO founder Chris Spadafora wrote that the new domain will \u201cquickly increase the value [of the app<\/a>] across all these categories (daily traffic, referring websites, search engine optimization etc.)\u201d <\/p>\n

\u201cAs Badger expands to become the most trusted place for anyone to put their Bitcoin to work, it\u2019s important that the first experience for non native crypto users is comfortable and that we help them quickly overcome the common stigma that surrounds the cryptocurrency industry today,\u201d Spadafora told Cointelegraph of the buy. <\/p>\n

The story of how the project came into possession of the domain \u2014 and why the community needs to vote \u2014 is somewhat convoluted. <\/p>\n

\u201cEssentially Arben Kane purchased it for $300k with the intention of transferring ownership to the DAO. He went direct to the seller since he knew him personally while I was working with brokers quoting me $500k so the middle men get their cut,\u201d said Spadafora. \u201cNow I\u2019m putting a proposal together to have the community sign off on using treasury funds to buy it from Arben at the cost he paid.\u201d<\/p>\n

Despite having a treasury worth well over a half billion in various assets, the DAO cannot purchase the domain outright due to not being a legal entity, ultimately leading to the purchase-vote-transfer process. <\/p>\n

Badger isn\u2019t the only DeFi project with a fancy new homepage. Earlier this month, crypto investment fund Future Fund gifted the \u201csushi.com\u201d domain to multiservice platform SushiSwap. Prior to the migration, SushiSwap\u2019s had been notably scattered across various domains, and the team said they \u201ccouldn\u2019t believe\u201d they\u2019d obtained the pricy web property \u2014 various domain sales sites had previously listed it for between $600,000 and $1.5 million. <\/p>\n

According to SushiSwap CTO Joseph Delong, the new domain has been a significant driver of traffic for the project.<\/p>\n

“We have seen a 5x in our web3 calls to our Alchemy instances that coincided with the procurement of http:\/\/sushi.com. I think from a branding perspective it has been a boon,” Delong said.\u00a0<\/p>\n

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Something happening over on @defipulse<\/a> pic.twitter.com\/Q6JLsrh751<\/a><\/p>\n

\u2014 Joseph Delong (@josephdelong) March 12, 2021<\/a><\/p><\/blockquote>\n