{"id":201497,"date":"2021-03-13T20:14:39","date_gmt":"2021-03-13T17:14:39","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/nyc-mayoral-longshots-dropping-big-cash-to-move-polls\/"},"modified":"2021-03-13T20:14:39","modified_gmt":"2021-03-13T17:14:39","slug":"nyc-mayoral-longshots-dropping-big-cash-to-move-polls","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/nyc-mayoral-longshots-dropping-big-cash-to-move-polls\/","title":{"rendered":"#NYC mayoral longshots dropping big cash to move polls"},"content":{"rendered":"

“#NYC mayoral longshots dropping big cash to move polls<\/strong>”<\/p>\n

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New York City\u2019s mayoral longshots are dropping hundreds of thousands of dollars on television and radio ads in an effort to build name recognition and revive their struggling campaigns.<\/p>\n

Between January and March of this year, the campaign of banker Ray McGuire has pumped $786,552 into radio and television spots, according to internal buying data obtained by The Post. The same data showed former Obama Housing and Urban Development Secretary Shaun Donovan spent $355,372 on his commercials.<\/p>\n

Meanwhile, the leaders of the race \u2014 Andrew Yang, Eric Adams, Scott Stringer and Maya Wiley \u2014 haven\u2019t made any moves into television and radio.<\/p>\n

Polling from PIX-TV\/NewsNation\/Emerson College<\/a> last week showed Donovan and McGuire hanging on by a thread, netting 4% and 3% support respectively. The window is closing for lower-tier candidates to break through before the June 22 Democratic primary. Loree Sutton, a former city commissioner of veterans affairs dropped out Wednesday after the same poll showed her at zero. Seventeen percent of those polled remain undecided.<\/p>\n

\"Data
Data showed former Obama Housing and Urban Development Secretary Shaun Donovan spent $355,372 on his commercials.<\/figcaption>
Bebeto Matthews\/AP<\/span><\/figcaption><\/figure>\n

\u201cTraditionally you want to hold most of your media money \u2014 TV, radio, social<\/a> and whatever \u2014 until closer to the election,\u201d Christine Quinn, former city council speaker who ran in the 2013 Democratic mayoral primary, told The Post. \u201cBut if you are a relatively unknown candidate that theory doesn\u2019t hold and often you\u2019ll spend money early to pump up your name recognition.\u201d<\/p>\n

One senior staffer at a leading campaign dismissed the purchases as acts of \u201cdesperation\u201d<\/p>\n

\u201cThey both expected to be rising high and they\u2019re both in the tank. Both of them think they\u2019re masters of the universe, but the polling shows they\u2019re the only ones who think that,\u201d the source said. <\/p>\n

Mayoral campaigns which accept taxpayer-financed matching funds are limited in what they can spend. In the 2021 mayoral election primary, it\u2019s $7,286,000<\/a>. Donovan officially qualified<\/a> for matching funds this week. McGuire is eschewing public matches. <\/p>\n

\u201cMcGuire is playing the Bloomberg model, but he\u2019s no Mike Bloomberg,\u201d veteran Democratic consultant Hank Sheinkopf told The Post. <\/p>\n

In their most recent round of fundraising, McGuire and Donovan took in $2.5 million and $620,000 respectively. Brooklyn Borough President Eric Adams raised $750,000.\n <\/p><\/div>\n