{"id":205229,"date":"2021-03-18T09:48:49","date_gmt":"2021-03-18T06:48:49","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-web-design-and-seo-work-together-to-drive-ecommerce\/"},"modified":"2021-03-18T09:48:49","modified_gmt":"2021-03-18T06:48:49","slug":"how-web-design-and-seo-work-together-to-drive-ecommerce","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-web-design-and-seo-work-together-to-drive-ecommerce\/","title":{"rendered":"#How Web Design and SEO Work Together to Drive eCommerce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28b76d57032\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28b76d57032\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web-design-and-seo-work-together-to-drive-ecommerce\/#The_Purpose_of_Web_Design_in_SEO\" >The Purpose of Web Design in SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web-design-and-seo-work-together-to-drive-ecommerce\/#Why_Web_Design_Is_Important_for_SEO\" >Why Web Design Is Important for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web-design-and-seo-work-together-to-drive-ecommerce\/#What_Comes_First\" >What Comes First?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web-design-and-seo-work-together-to-drive-ecommerce\/#How_to_Optimize_for_Intent_SEO\" >How to Optimize for Intent SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web-design-and-seo-work-together-to-drive-ecommerce\/#Tying_Things_Together\" >Tying Things Together<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#How Web Design and SEO Work Together to Drive eCommerce<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\">Web design and SEO are truly the backbones of any good e-commerce business model. Without a physical store, you have to rely on your website and content to create a visual and emotional experience for your customers. <\/p>\n<p>Many online stores struggle to balance aesthetics with content, and their copy is either too off-putting or lacks any search optimization whatsoever.<\/p>\n<p>To help you consistently outrank competitors, this guide will explore how to use intent SEO. Not only will you rank higher, but you\u2019ll also be able to naturally multiply your revenue by targeting exactly what your customers want at any given time. Intent SEO is based on the principle that high-ranking content should match a search user\u2019s desire. Whether they want to navigate somewhere particular or learn about a product or service, the best websites optimize to meet various forms of keywords and guide users through a seamless sales funnel. Conceptually, this all seems quite easy to understand. The difficulty comes to implementation. There are thousands of free online resources at your fingertips, and then there are reputable agencies like <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/granwehr.com\/\">Granwehr.com<\/a> that have the readily available expertise to make the process seamless.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Purpose_of_Web_Design_in_SEO\"><\/span>The Purpose of Web Design in SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Web design isn\u2019t just about looking good. Although your site should have a strong visual value that pleases your visitors and encourages them to stick around, appearance is actually only one component. Good web design is rooted in elements derived from marketing analytics, consumer psychology, and UX\/UI design principles. Technical aspects, like mobile responsiveness and de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ive URLs, influence how well your site performs just as much as traditional SEO. Keywords are only as good as the site they link to, and if your website underperforms or makes it difficult for users to find what they need, you\u2019ll ultimately wind-up losing business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Web_Design_Is_Important_for_SEO\"><\/span>Why Web Design Is Important for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google factors your site\u2019s architecture, meta descriptions, and content structure into its ranking. If you have a professional copywriter come up with amazing service and landing pages but a slow site with broken links, they\u2019ll effectively cancel each other out. The biggest mistake you can make is having one person handle both the search optimization and web design aspects of your eCommerce store. These are two highly specific, specialized roles that should only be performed by their respective professionals.<\/p>\n<p>By having a close team dedicated to bringing your eCommerce store to the top of search engines, you\u2019ll find it\u2019s much easier to pinpoint areas that need improvement. Someone who strictly builds sites may have a basic knowledge of SEO and keywords, but they aren\u2019t equipped to develop a robust strategy that\u2019s both efficient and adaptive; you need more than just a one-time list of keywords to reach your audience, and you need an even more detailed understanding of SEO to create an intent-driven strategy that is bolstered by a well-structured website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Comes_First\"><\/span>What Comes First?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Both design and search engine optimization need to be considered at the same time, but your ultimate page structure and navigation should be guided by your SEO strategy. It\u2019s easier to modify a shell than it is to overhaul an entire site, though the latter can be done as well with enough patience. Ultimately, every design choice should be made with search engine optimization in mind. If it doesn\u2019t pass the SEO test, it\u2019s a no-go. For example, did you know that Flash is an outdated method of coding animations or supporting embedded videos on a website? It\u2019s no longer supported as of 2020, so having it on your site will cause it to rank lower no matter how good your keyword integration is.<\/p>\n<p>Ask your designer to stick to HTML and CSS and perhaps some JavaScript. You want to avoid using too much multi<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> on any given page as it <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/05\/14\/speed-matters-how-your-websites-page-speed-can-affect-your-marketing-efforts\/\">slows load times<\/a> and ultimately harms your score; many of the components we think makes a professional, polished site are actually bad for your rank. Simplicity can be achieved without sacrificing style by incorporating elements of contemporary minimalism. Think powerful headings, bold copy, and intentional white space.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_for_Intent_SEO\"><\/span>How to Optimize for Intent SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now you know that a website\u2019s structure influences its rank in search engines, but how do you go about improving your strategy? If you can\u2019t build a strong eCommerce site without good search engine optimization, where do you begin? It\u2019s all about intent. There are four primary types of search intent you need to know:<\/p>\n<ul>\n<li>Informational<\/li>\n<li>Navigational<\/li>\n<li>Transactional<\/li>\n<li>Commercial<\/li>\n<\/ul>\n<p>An informational search seeks to answer a question or provide a solution to something. People will likely use long-form keywords when performing this type of action online, so structuring your pages and title tags with appropriate variations will serve you well. A navigational search directs a user to a specific site. They may achieve this by directly inputting the URL, searching the company\u2019s, or typing something along the lines of (your store\u2019s name) blog. Users also go online to perform a specific action. This is known as a transactional intent. The most important transaction for an eCommerce store is to make a purchase. When buyers are ready to close a deal, you want to reach them and convert them as quickly as possible.<\/p>\n<p>Lastly, commercial intent is about the investigative journey most online shoppers take before committing to a purchase. Impulse buys aside, people tend to compare products and prices before they settle on a deal. They might pay more for a product if they really support a brand, but you can\u2019t expect everyone to land on your site to automatically become a loyal follower. For that reason, you need rich product or service descriptions that justify your price and provide value to your audience.<\/p>\n<p>Your content should reflect the nature of your audience\u2019s likely intent. This could be done by using phrases that include why, publishing how-to guides, and explaining the best way to do a particular task. All of these content formats also provide ample opportunity for you to naturally incorporate your products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tying_Things_Together\"><\/span>Tying Things Together<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Leveraging a strong site with good SEO and social media will make your eCommerce site shine. You\u2019ll find that the process becomes easier as your store grows and you get to know your audience better. Beyond knowing what products perform best, you\u2019ll discover how people use them and why they matter. This allows you to further evolve your site to reflect the many applications and potential uses of your products.<\/p>\n<hr class=\"wp-block-separator\"><em>Photo by <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@mjessier?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Myriam Jessier<\/em><\/a><em> on <\/em><em>Unsplash<\/em>\n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Drew Allen<\/p>\n<div class=\"bio-desc\">\nDrew is a financial enthusiast, seasoned blogger, music and sports fanatic. He enjoys spending time outdoors with his wife and daughter fishing and boating. He is dedicated to his 15+ year career in the banking, mortgage, and personal finance industry.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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Without a physical store, you have to rely on your website and content to create a visual and emotional experience for your customers. Many online stores struggle to balance aesthetics with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":205230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/03\/myriam-jessier-eveI7MOcSmw-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[78068,77891,78093,78070,71823],"class_list":["post-205229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-digital-marketing","tag-e-commerce","tag-ecommerce","tag-seo","tag-web-design"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/205229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=205229"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/205229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/205230"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=205229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=205229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=205229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}