{"id":20537,"date":"2020-07-03T20:03:00","date_gmt":"2020-07-03T17:03:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/south-koreans-rejoice-after-16-year-wait-for-limited-chex-cereal\/"},"modified":"2020-07-03T20:03:00","modified_gmt":"2020-07-03T17:03:00","slug":"south-koreans-rejoice-after-16-year-wait-for-limited-chex-cereal","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/south-koreans-rejoice-after-16-year-wait-for-limited-chex-cereal\/","title":{"rendered":"#South Koreans rejoice after 16-year wait for limited Chex cereal"},"content":{"rendered":"

“#South Koreans rejoice after 16-year wait for limited Chex cereal<\/strong>”<\/p>\n

\n SEOUL, South Korea \u2014 South Koreans have waited 16 long years for a savory, crispy bite that would satisfy their taste buds and right an infamous wrong. This week, they finally could fill a bowl with the cereal they wanted all along: green onion-flavored Chex.<\/p>\n

Kellogg\u2019s Korea\u2019s limited-edition flavor released this week, complete with a catchy ad and an apology for the wait, has taken on surprising cultural significance for an odd culinary experiment.<\/p>\n

In 2004, the company advertised a public vote for a new product: chocolate-flavored Cheki or green onion-flavored Chaka.<\/p>\n

Chaka led by an overwhelming margin, but duplicates were said to mar the online vote and Cheki was declared the winner.<\/p>\n

Many South Koreans saw the outcome as more than a marketing mishap.<\/p>\n

\u201cIt\u2019s kind of representative of bigger issues in South Korean society,\u201d said Raphael Rashid, a Seoul-based freelance journalist who writes about South Korean politics and culture. \u201cSouth Koreans are used to or have experienced, you know, like years, if not decades, of dictatorship.\u201d<\/p>\n

The chocolate victory was \u201ckind of reminiscent\u201d of that, he said.<\/p>\n

It brought to the surface long-buried memories for Yoon Gunhee, who voted in the infamous election.<\/p>\n

She said she was around 13 or 14 when she discovered an advertisement for the flavor election on the back of a cereal box.<\/p>\n

\u201cAt the time, I was young so I voted for chocolate,\u201d said Yoon, a freelance game<\/a> graphic designer. \u201cGreen onion really didn\u2019t sound app<\/a>etizing.\u201d<\/p>\n

She remembered people around her voted for the green onion flavor because they found it funny.<\/p>\n

Yoon said she was amused this week by the light-hearted commercial for green onion Chex \u2014 featuring a popular South Korean singer declaring, \u201cI\u2019m sorry, I\u2019m sorry that the green onion flavor arrived so late\u201d and \u201cthe promise must be kept,\u201d with scientists in white gowns in a laboratory laboring to develop the perfect flavor. The video has racked up over 900,000 views on YouTube<\/a>.<\/p>\n

Yoon said she would like to buy it \u201cat least once.\u201d<\/p>\n

\u201cThe rigged voting at the time was such an unpleasant experience,\u201d she recalled. While the memory was a small one, she was reminded of it whenever she saw a box of Chex.<\/p>\n

\u201cI think I will be able to sort out my feelings after eating green onion flavored Chex,\u201d Yoon said.<\/p>\n

South Korean Twitter has been rejoicing by uploading photos of their Chex. Some, feeling adventurous, sprinkled green onion cereal pieces as garnish on South Korean signature dishes including kimchi and spicy ramen noodles.<\/p>\n

Like Americans, South Koreans typically eat their cereal with milk, but some say green onion Chex tastes better alone or with a drink like beer or soju.<\/p>\n

Rashid positioned himself to be among the first to try it and acquired a box online. On Thursday his face turned sour when he got his first taste.<\/p>\n

It has an \u201cartificial onion background taste,\u201d he said, reminiscent of onion ring snacks that are popular in Korea.<\/p>\n

\u201cIt doesn\u2019t taste great,\u201d Rashid said, rinsing his mouth between bites. \u201cAnd I think Kellogg knows that it probably doesn\u2019t taste great either.\u201d\n <\/p><\/div>\n

Source<\/a><\/span><\/p>\n

\n

If you want to read more Living News<\/a> articles, you can visit our General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

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“#South Koreans rejoice after 16-year wait for limited Chex cereal” SEOUL, South Korea \u2014 South Koreans have waited 16 long years for a savory, crispy bite that would satisfy their taste buds and right an infamous wrong. This week, they finally could fill a bowl with the cereal they wanted all along: green onion-flavored Chex….<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[32597],"class_list":["post-20537","post","type-post","status-publish","format-standard","hentry","category-general","tag-south-koreans-rejoice-after-16-year-wait-for-limited-chex-cereal"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/20537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=20537"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/20537\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=20537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=20537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=20537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}