{"id":205688,"date":"2021-03-18T18:00:48","date_gmt":"2021-03-18T15:00:48","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-profits-from-spreading-fake-news-heres-how\/"},"modified":"2021-03-18T18:00:48","modified_gmt":"2021-03-18T15:00:48","slug":"google-profits-from-spreading-fake-news-heres-how","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-profits-from-spreading-fake-news-heres-how\/","title":{"rendered":"#Google profits from spreading fake news \u2014 here\u2019s how"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3385aa90d9a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3385aa90d9a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-profits-from-spreading-fake-news-heres-how\/#How_search_results_go_wrong\" >How search results go wrong<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-profits-from-spreading-fake-news-heres-how\/#Famous_but_fake_spiders\" >Famous but fake spiders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-profits-from-spreading-fake-news-heres-how\/#Spot_the_misinformation\" >Spot the misinformation<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Google profits from spreading fake <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> \u2014 here\u2019s how<\/strong>&#8221;<\/p>\n<div>\n                            Search engines are one of society\u2019s primary gateways to information and people, but they are also conduits for misinformation. Similar to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/hate-cancel-culture-blame-algorithms-129402\">problematic social media algorithms<\/a>, search engines learn to serve you what you and others have clicked on before. Because people are drawn to the sensational, this dance between algorithms and human nature can foster the spread of misinformation.<\/p>\n<p>Search engine companies, like most online services, make money not only by selling ads, but also by tracking users and selling their data <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.eff.org\/deeplinks\/2020\/03\/google-says-it-doesnt-sell-your-data-heres-how-company-shares-monetizes-and\">through real-time bidding<\/a> on it. People are often led to misinformation by their desire for sensational and entertaining news as well as information that is either controversial or confirms their views. One study found that more popular <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> videos about diabetes are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/biases-in-algorithms-hurt-those-looking-for-information-on-health-140616\">less likely to have medically valid information<\/a> than less popular videos on the subject, for instance.<\/p>\n<p>Ad-driven search engines, like social media platforms, are designed to reward clicking on enticing links because it helps the search companies boost their business metrics. As a researcher who <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/scholar.google.com\/citations?user=H4dLAw0AAAAJ&amp;hl=en\">studies the search and recommendation systems<\/a>, I and my colleagues show that this dangerous combination of corporate profit motive and individual susceptibility <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/chiragshah.org\/papers\/Bias_2021a.pdf\">makes the problem difficult to fix<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_search_results_go_wrong\"><\/span>How search results go wrong<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you click on a search result, the search algorithm learns that the link you clicked is relevant for your search query. This is called <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/link.springer.com\/referenceworkentry\/10.1007%2F978-0-387-39940-9_462\">relevance feedback<\/a>. This feedback helps the search engine give higher weight to that link for that query in the future. If enough people click on that link enough times, thus giving strong relevance feedback, that website starts coming up higher in search results for that and related queries.<\/p>\n<p>People are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-analytics\/comparison-of-google-clickthrough-rates-by-position\/\">more likely to click on links shown up higher<\/a> on the search results list. This creates a positive feedback loop \u2013 the higher a website shows up, the more the clicks, and that in turn makes that website move higher or keep it higher. Search engine optimization techniques use this knowledge to increase the visibility of websites.<\/p>\n<p>There are two aspects to this misinformation problem: how a search algorithm is evaluated and how humans react to headlines, titles , and snippets. Search engines, like most online services, are judged using an array of metrics, one of which is user engagement. It is in the search engine companies\u2019 best interest to give you things that you want to read, watch or simply click. Therefore, as a search engine or any recommendation system creates a list of items to present, it calculates the likelihood that you\u2019ll click on the items.<\/p>\n<p>Traditionally, this was meant to bring out the information that would be most relevant. However, the notion of relevance has gotten fuzzy because people have been using search to find <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.dummies.com\/web-design-development\/search-engine-optimization\/why-people-use-search-engines-research-shopping-and-entertainment\/\">entertaining search results as well as truly relevant information<\/a>.<\/p>\n<p>Imagine you are looking for a piano tuner. If someone shows you a video of a cat playing a piano, would you click on it? Many would, even if that has nothing to do with piano tuning. The search service feels validated with positive relevance feedback and learns that it is OK to show a cat playing a piano when people search for piano tuners.<\/p>\n<p>In fact, it is even better than showing the relevant results in many cases. People like watching funny cat videos, and the search system gets more clicks and user engagement.<\/p>\n<p>This might seem harmless. So what if people get distracted from time to time and click on results that aren\u2019t relevant to the search query? The problem is that people are drawn to exciting images and sensational headlines. They <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.aaai.org\/ocs\/index.php\/ICWSM\/ICWSM15\/paper\/viewFile\/10568\/10535\">tend to click on conspiracy theories and sensationalized news<\/a>, not just cats playing piano, and do so <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.buzzfeednews.com\/article\/craigsilverman\/viral-fake-election-news-outperformed-real-news-on-facebook\">more than clicking on real news<\/a> or relevant information.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Famous_but_fake_spiders\"><\/span>Famous but fake spiders<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2018, searches for \u201cnew deadly spider\u201d <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/trends.google.com\/trends\/explore?date=today%205-y&amp;geo=US&amp;q=new%20deadly%20spider\">spiked on Google<\/a> following a Facebook post that claimed a new deadly spider killed several people in multiple states. My colleagues and I analyzed the top 100 results from Google search for \u201cnew deadly spider\u201d during the first week of this trending query.<\/p>\n<figure class=\"align-center zoomable\">\n<figure class=\"post-image post-mediaBleed aligncenter\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/images.theconversation.com\/files\/386809\/original\/file-20210227-23-dbonwc.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\"><img loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" alt=\"Distribution of search results for 'new deadly spider' on Google\" width=\"600\" height=\"322\" class=\" lazy\" src=\"https:\/\/images.theconversation.com\/files\/386809\/original\/file-20210227-23-dbonwc.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" data-lazy=\"true\" srcset=\"https:\/\/images.theconversation.com\/files\/386809\/original\/file-20210227-23-dbonwc.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=322&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/386809\/original\/file-20210227-23-dbonwc.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=322&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/386809\/original\/file-20210227-23-dbonwc.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=322&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/386809\/original\/file-20210227-23-dbonwc.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=405&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/386809\/original\/file-20210227-23-dbonwc.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=405&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/386809\/original\/file-20210227-23-dbonwc.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=405&amp;fit=crop&amp;dpr=3 2262w\"\/><\/a><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/google\/2021\/03\/18\/google-profits-from-fake-news-heres-syndication\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fgoogle%2F2021%2F03%2F18%2Fgoogle-profits-from-fake-news-heres-syndication%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: The first two pages of Google search results for \u2018new deadly spider\u2019 in August 2018 (shaded area) were related to the original fake news post about that subject, not debunking or otherwise factual information. Chirag Shah, CC BY-ND\" data-title=\"Share The first two pages of Google search results for \u2018new deadly spider\u2019 in August 2018 (shaded area) were related to the original fake news post about that subject, not debunking or otherwise factual information. Chirag Shah, CC BY-ND on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share The first two pages of Google search results for \u2018new deadly spider\u2019 in August 2018 (shaded area) were related to the original fake news post about that subject, not debunking or otherwise factual information. Chirag Shah, CC BY-ND on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>The first two pages of Google search results for \u2018new deadly spider\u2019 in August 2018 (shaded area) were related to the original fake news post about that subject, not debunking or otherwise factual information. Chirag Shah, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\">CC BY-ND<\/a><\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<p>It turned out this story <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.snopes.com\/fact-check\/new-deadly-spider\/\">was fake<\/a>, but people searching for it were largely exposed to misinformation related to the original fake post. As people continued clicking and sharing that misinformation, Google continued serving those pages at the top of the search results.<\/p>\n<p>This pattern of thrilling and unverified stories emerging and people clicking on them continues, with people <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>arently either being unconcerned with the truth or believing that if a trusted service such as Google Search is showing these stories to them then the stories must be true. More recently, a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cnn.com\/2020\/10\/21\/politics\/coronavirus-lab-theory-yan-bannon-invs\/index.html\">disproven report<\/a> claiming China let the coronavirus leak from a lab gained traction on search engines because of this vicious cycle.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Spot_the_misinformation\"><\/span>Spot the misinformation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To test how well people discriminate between accurate information and misinformation, we designed a simple <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> called \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/infoseeking.org\/iblog\/2020\/07\/26\/fate-report\/\">Google Or Not<\/a>.\u201d This online game shows two sets of results for the same query. The objective is simple \u2013 pick the set that is reliable, trustworthy, or most relevant.<\/p>\n<figure class=\"align-center zoomable\">\n<figure class=\"post-image post-mediaBleed aligncenter\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/images.theconversation.com\/files\/376864\/original\/file-20201231-49525-gvvswc.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\"><img loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" alt=\"A screenshot showing two sets of Google search results side-by-side\" width=\"600\" height=\"463\" class=\" lazy\" src=\"https:\/\/images.theconversation.com\/files\/376864\/original\/file-20201231-49525-gvvswc.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" data-lazy=\"true\" srcset=\"https:\/\/images.theconversation.com\/files\/376864\/original\/file-20201231-49525-gvvswc.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=463&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/376864\/original\/file-20201231-49525-gvvswc.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=463&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/376864\/original\/file-20201231-49525-gvvswc.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=463&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/376864\/original\/file-20201231-49525-gvvswc.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=582&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/376864\/original\/file-20201231-49525-gvvswc.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=582&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/376864\/original\/file-20201231-49525-gvvswc.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=582&amp;fit=crop&amp;dpr=3 2262w\"\/><\/a><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/google\/2021\/03\/18\/google-profits-from-fake-news-heres-syndication\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fgoogle%2F2021%2F03%2F18%2Fgoogle-profits-from-fake-news-heres-syndication%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: In tests, about half the time people can\u2019t tell the difference between Google search results containing misinformation and those with only trustworthy results. Chirag Shah, CC BY-ND\" data-title=\"Share In tests, about half the time people can\u2019t tell the difference between Google search results containing misinformation and those with only trustworthy results. Chirag Shah, CC BY-ND on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share In tests, about half the time people can\u2019t tell the difference between Google search results containing misinformation and those with only trustworthy results. Chirag Shah, CC BY-ND on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>In tests, about half the time people can\u2019t tell the difference between Google search results containing misinformation and those with only trustworthy results. Chirag Shah, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\">CC BY-ND<\/a><\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<p>One of these two sets has one or two results that are either verified and labeled as misinformation or a debunked story. We made the game available publicly and advertised through various social media channels. Overall, we collected 2,100 responses from over 30 countries.<\/p>\n<p>When we analyzed the results, we found that <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/infoseeking.org\/iblog\/2020\/10\/23\/people-cant-identify-covid-19-fake-news\/\">about half the time people mistakenly picked as trustworthy the set with one or two misinformation results<\/a>. Our experiments with hundreds of other users over many iterations have resulted in similar findings. In other words, about half the time people are picking results that contain conspiracy theories and fake news. As more people pick these inaccurate and misleading results, the search engines learn that that\u2019s what people want.<\/p>\n<p>Questions of Big Tech regulation and self-regulation aside, it\u2019s important for people to understand how these systems work and how they make money. Otherwise,\u00a0market economies and people\u2019s natural inclination to be attracted to <span style=\"background-color: rgba(46, 146, 255, 0.2);\">eye-catching<\/span>\u00a0links will keep the vicious cycle going.<!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><em>This article by\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/profiles\/chirag-shah-1185645\">Chirag Shah<\/a>, Associate Professor of Information <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">Science<\/a>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/institutions\/university-of-washington-699\">University of Washington<\/a>\u00a0is republished from <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/its-not-just-a-social-media-problem-how-search-engines-spread-misinformation-152155\">original article<\/a>.<\/em><\/p>\n<p class=\"post-article-read-next\">\n    <b>Read next:<\/b><\/p>\n<p>        Report: UK rips out EV subsidy for cars over \u00a335,000    <\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/google\/2021\/03\/18\/google-profits-from-fake-news-heres-syndication\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Google profits from spreading fake news \u2014 here\u2019s how&#8221; Search engines are one of society\u2019s primary gateways to information and people, but they are also conduits for misinformation. Similar to problematic social media algorithms, search engines learn to serve you what you and others have clicked on before. Because people are drawn to the sensational,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":205689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/tnw?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/1-copy-35.jpg&signature=fb2ea0505f15c350196f1de9b5d384ed","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[81245,71613,4976,70759,98381],"class_list":["post-205688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-classified-advertising","tag-misinformation","tag-social-media","tag-tech","tag-web-search-engine"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/205688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=205688"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/205688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/205689"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=205688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=205688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=205688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}