{"id":206392,"date":"2021-03-19T17:35:00","date_gmt":"2021-03-19T14:35:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/martini-rossi-wants-in-on-the-spritz-game\/"},"modified":"2021-03-19T17:35:00","modified_gmt":"2021-03-19T14:35:00","slug":"martini-rossi-wants-in-on-the-spritz-game","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/martini-rossi-wants-in-on-the-spritz-game\/","title":{"rendered":"#\n  Martini &#038; Rossi wants in on the spritz game"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a34c94b79aa2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a34c94b79aa2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/martini-rossi-wants-in-on-the-spritz-game\/#The_Italian_brand_has_a_new_vermouth_that_it_says_offers_a_%E2%80%98fresh_take_on_the_summery_cocktail\" >The Italian brand has a new vermouth that it says offers a \u2018fresh take\u2019 on the summery cocktail<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/martini-rossi-wants-in-on-the-spritz-game\/#The_bottle\" >The bottle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/martini-rossi-wants-in-on-the-spritz-game\/#The_back_story\" >The back story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/martini-rossi-wants-in-on-the-spritz-game\/#What_we_think_about_it\" >What we think about it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/martini-rossi-wants-in-on-the-spritz-game\/#How_to_enjoy_it\" >How to enjoy it<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/martini-rossi-wants-in-on-the-spritz-game\/#Charles_Passy\" >Charles Passy<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#<br \/>\n  Martini &amp; Rossi wants in on the spritz <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a><br \/>\n<\/strong>&#8221;<\/p>\n<h2 class=\"article__subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_Italian_brand_has_a_new_vermouth_that_it_says_offers_a_%E2%80%98fresh_take_on_the_summery_cocktail\"><\/span>\n  The Italian brand has a new vermouth that it says offers a \u2018fresh take\u2019 on the summery cocktail<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"column column--full article__content\">\n<div id=\"js-article__body\" class=\"article__body article-wrap at16-col16 barrons-article-wrap\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0000205342\">\n<div class=\"barrons-article-ad-wrapper\">\n<div data-track=\"barrons-article-ad-wrap\" class=\"barrons-article-ad sticky_item\">\n<div class=\"barrons-main-article-ad-target sticky_target body_ad\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h6><span class=\"ez-toc-section\" id=\"The_bottle\"><\/span>The bottle<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.martini.com\/us\/en\/products\/martini-fiero\/\" class=\"icon none\">Martini &amp; Rossi Fiero<\/a>, $17.99<\/p>\n<h6><span class=\"ez-toc-section\" id=\"The_back_story\"><\/span>The back story<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p> In the last few years, Americans have become obsessed with an Italian cocktail known as the spritz. It is a drink typically made with a bitter Italian ap\u00e9ritif herbal liqueur \u2014 think Aperol or Campari \u2014 and something fizzy, such as a combination of soda water and Prosecco.<\/p>\n<p>But now, Martini &amp; Rossi, the Italian brand best known for its vermouth, wants in on the spritz game. So, it recently introduced Fiero, a vermouth, with a distinctly bitter orange flavor, that it says offers \u201ca fresh take on the classic Italian spritz.\u201d It also says it pairs ideally with tonic water as the fizzy option.<\/p>\n<div class=\"paywall\">\n       As a vermouth, Fiero differs from traditional Italian aperitifs in that it is not a liqueur but a wine product \u2014 in essence, vermouth is flavored and fortified (or strengthened) wine. In theory, that makes it a less heavy drinking experience.<\/p>\n<p>For Martini &amp; Rossi, a brand with a history going back to 1863, it\u2019s the latest attempt at innovation. Last year, the company, which is part of the Bacardi Limited family, rolled out Martini &amp; Rossi Fros\u00e9 and Frosecco, a pair of packaged wine cocktails that are meant to be frozen. The brand says its overall sales have grown 17.4% over the prior year.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"What_we_think_about_it\"><\/span>What we think about it<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>We love a good spritz cocktail, especially as the weather turns warmer (yes, we\u2019re already thinking ahead to summer). And Fiero certainly does the trick \u2014 pair it with the suggested tonic water and you\u2019ve got a light, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ealing drink with that bitter orange kick. But Fiero lacks the viscosity and oomph of a liqueur \u2014 in particular, of Campari \u2014 so we don\u2019t think it\u2019s as satisfying a sip on its own.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"How_to_enjoy_it\"><\/span>How to enjoy it<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Why stop at tonic water? The Martini team says you can pair Fiero with flavored soda water (try lime) for another way to spritz. The orange-flavored vermouth also can work with other spirits \u2014 the Martini team suggests an Italian Rita (or margarita), with Fiero, tequila, lime juice and honey.<\/p><\/div>\n<\/div><\/div>\n<p><\/p>\n<div class=\"byline article__byline\">\n<p>      <span>By<\/span><\/p>\n<div class=\"author  hasMenu\" data-scrim='{\"type\":\"author\",\"header\":\"Charles Passy\",\"subhead\":\"The Wall Street Journal\",\"list\":[]}' itemscope itemprop=\"author\" itemtype=\"http:\/\/schema.org\/Person\">\n<h4 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Charles_Passy\"><\/span>Charles Passy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"mw-author-contributor\">MarketWatch Contributor Network<\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B21005575-02D4-D4B5-4572-D3221E737D3F%7D&#038;siteid=rss&#038;rss=1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# Martini &amp; Rossi wants in on the spritz game &#8221; The Italian brand has a new vermouth that it says offers a \u2018fresh take\u2019 on the summery cocktail The bottle Martini &amp; Rossi Fiero, $17.99 The back story In the last few years, Americans have become obsessed with an Italian cocktail known as the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":206393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-206392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/206392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=206392"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/206392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/206393"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=206392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=206392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=206392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}