{"id":208886,"date":"2021-03-23T17:20:23","date_gmt":"2021-03-23T14:20:23","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/a-totally-necessary-analysis-of-microsofts-xbox-live-rebranding\/"},"modified":"2021-03-23T17:20:23","modified_gmt":"2021-03-23T14:20:23","slug":"a-totally-necessary-analysis-of-microsofts-xbox-live-rebranding","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/a-totally-necessary-analysis-of-microsofts-xbox-live-rebranding\/","title":{"rendered":"#A totally necessary \u2018analysis\u2019 of Microsoft\u2019s Xbox Live rebranding"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a36dc793b799\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36dc793b799\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/a-totally-necessary-analysis-of-microsofts-xbox-live-rebranding\/#Rebranding_Xbox_Live_the_capital_letter_issue\" >Rebranding Xbox Live: the capital letter issue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/a-totally-necessary-analysis-of-microsofts-xbox-live-rebranding\/#The_rebrand_to_Xbox_network_more_letters_better\" >The rebrand to Xbox network: more letters = better<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/a-totally-necessary-analysis-of-microsofts-xbox-live-rebranding\/#Live_vs_network_what_does_it_mean\" >Live vs. network: what does it mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/a-totally-necessary-analysis-of-microsofts-xbox-live-rebranding\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#A totally necessary \u2018analysis\u2019 of Microsoft\u2019s Xbox Live rebranding<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/header-image-microsoft-xbox-live-rebrand-xbox-network-796x417.png\" \/><\/p>\n<div>\n                                Once in a blue moon, I\u2019m struck by events so monumental\u00a0that I\u2019m forced to sit and hyperventilate into a paper bag until black spots <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear in my vision and the pain of existence dissipates into a pinprick \u2014 something I had to do today because Microsoft rebranded \u2018Xbox Live\u2018 to \u2018Xbox network\u2018.<\/p>\n<p>Before we delve into the analysis this switch-up requires, let me pull out my powdery context bag and sprinkle it over your appalled-looking face.<\/p>\n<p>Xbox Live is\u00a0Microsoft\u2019s online and\u00a0\u201cdigital <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> delivery service.\u201d If you wanted to actually play <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s\u00a0online, then you had to subscribe to Xbox Live Gold.<\/p>\n<p>You\u00a0<em>could<\/em> argue that the rebranding to Xbox network is just a way of making each of these services\u2019 aims clearer, but if that\u2019s your argument, then Big Bill has gotten to you and it\u2019s already too late for me to do anything about that.<\/p>\n<p>For the rest of you, let\u2019s crack open this rabbit hole and take a deep swig. (Hold on, what?)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rebranding_Xbox_Live_the_capital_letter_issue\"><\/span>Rebranding Xbox Live: the capital letter issue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You notice this? It was Xbox Live and now it\u2019s\u2026 Xbox network. Live to network. Look again:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Dashboard no longer refers to it as Xbox Live <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/nVf0BQ9ABl\">pic.twitter.com\/nVf0BQ9ABl<\/a><\/p>\n<p>\u2014 Adam \u2018EvilBoris\u2019 Fairclough (@EvilBoris) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/EvilBoris\/status\/1373330502141247490?ref_src=twsrc%5Etfw\">March 20, 2021<\/a>\n<\/p><\/blockquote>\n<p>Where <em>did<\/em> the capital letter go? Who took it? Does it count as kidnapping? Should I engage the authorities? Do I need to blink in morse code?<\/p>\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a>ly, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Title_case\">title case<\/a> is for fools and cowards, but this alteration of \u2018Live\u2019 to \u2018network\u2019 feels wrong, it\u2019s as though something beautiful and important has been wrenched away from me, from\u00a0<em>us,\u00a0<\/em>even.<\/p>\n<p>And all I have to say about that is nay. Or, should I say, Nay.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_rebrand_to_Xbox_network_more_letters_better\"><\/span>The rebrand to Xbox network: more letters = better<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While we may have lost a capital letter in the rebranding, there is something we gained: letters. Now, I\u2019m not a scientist, but I do know that\u00a0<strong>MORE = BETTER.\u00a0<\/strong>You can\u2019t disagree with that.<\/p>\n<p>Now we\u2019ve got that bit out the way, let me slip into my mathematician robe\u2026<\/p>\n<ul>\n<li>Live = four letters<\/li>\n<li>Network = seven letters<\/li>\n<\/ul>\n<p>That\u2019s a <strong>75% length increase<\/strong>. This isn\u2019t a number that you could just make up, this is\u00a0<em>real maths<\/em>. We\u2019re in the future.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Live_vs_network_what_does_it_mean\"><\/span>Live vs. network: what does it mean?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019ve got scientific, now it\u2019s time to get literary.<\/p>\n<p>Currently, it appears that the rebrand of Xbox Live to Xbox network is neutral, as each name had a positive point in its favor, but that\u2019s all going to change. Now, I don\u2019t want to jump to conclusions, but I think rebranding to \u201cnetwork\u201d over \u201cLive\u201d shows that Microsoft is intent on turning us from independent, living and breathing creatures into merely tiny nodes of a giant infrastructure so it can use our bodies to power huge machines whose sole purpose seems to be farming people?<\/p>\n<p>Or was that\u00a0<em>The Matrix<\/em>? Anyway, tell me one good thing involved with a \u201cnetwork?\u201d LinkedIn? My point is proven.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Microsoft has rebranded Xbox Live to Xbox network. That\u2019s a fact.<\/p>\n<p>What we don\u2019t know is whether this is part of a dastardly conspiracy to control our minds and crush our spirits, or is just a way of making the Xbox ecosystem easier to understand. Actually, that\u2019s a lie \u2014 I do know. It\u2019s the former.<\/p>\n<p><i>Did you know we have a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter all about consumer tech? It\u2019s called Plugged In \u2013<br \/>\n            <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/share.hsforms.com\/1tNyJLC_3RjuVWih9ygK_6A47gef\">and you can subscribe to it right here<\/a>.<br \/>\n            <\/i><\/p>\n<p class=\"c-post-pubDate\">\n                                    Published March 23, 2021 \u2014 14:20 UTC\n                                <\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/plugged\/2021\/03\/23\/analysis-microsoft-xbox-live-rebranding-xbox-network\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#A totally necessary \u2018analysis\u2019 of Microsoft\u2019s Xbox Live rebranding&#8221; Once in a blue moon, I\u2019m struck by events so monumental\u00a0that I\u2019m forced to sit and hyperventilate into a paper bag until black spots appear in my vision and the pain of existence dissipates into a pinprick \u2014 something I had to do today because Microsoft&#8230;<\/p>\n","protected":false},"author":1,"featured_media":208887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/plugged?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/header-image-microsoft-xbox-live-rebrand-xbox-network.png&signature=570570789bdd3f69e6a11f6b57750246","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-208886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/208886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=208886"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/208886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/208887"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=208886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=208886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=208886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}