{"id":210603,"date":"2021-03-25T14:10:10","date_gmt":"2021-03-25T11:10:10","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/branding-for-web-designers-how-to-create-a-brand-for-your-design-business\/"},"modified":"2021-03-25T14:10:10","modified_gmt":"2021-03-25T11:10:10","slug":"branding-for-web-designers-how-to-create-a-brand-for-your-design-business","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/branding-for-web-designers-how-to-create-a-brand-for-your-design-business\/","title":{"rendered":"#Branding for Web Designers: How to Create a Brand for Your Design Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3f7f776520e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3f7f776520e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/branding-for-web-designers-how-to-create-a-brand-for-your-design-business\/#The_Core_Components_of_a_Brand\" >The Core Components of a Brand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/branding-for-web-designers-how-to-create-a-brand-for-your-design-business\/#1_Start_with_your_mission_and_values\" >1. Start with your mission and values<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/branding-for-web-designers-how-to-create-a-brand-for-your-design-business\/#2_Create_meaningful_design_elements\" >2. Create meaningful design elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/branding-for-web-designers-how-to-create-a-brand-for-your-design-business\/#3_Share_the_right_content_in_the_right_tone\" >3. Share the right content in the right tone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/branding-for-web-designers-how-to-create-a-brand-for-your-design-business\/#4_Integrate_your_brand_throughout_your_UX\" >4. Integrate your brand throughout your UX<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/branding-for-web-designers-how-to-create-a-brand-for-your-design-business\/#Making_it_memorable\" >Making it memorable<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Branding for Web Designers: How to Create a Brand for Your Design Business<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\">Creating a recognizable, memorable brand is challenging for nearly any business. Branding can make or break a company. If your brand is forgettable, you can kiss your customers goodbye.\u00a0<\/p>\n<p>The stakes are high for creating a winning brand. However, web design companies have little-to-no room for error for their personal company\u2019s own brand.\u00a0<\/p>\n<p>Would you hire a web designer that didn\u2019t have an engaging site with a cohesive brand? Probably not. Bringing brands to life through site design is why their clients hire them. If their brand is poor, what does it say about their service?<\/p>\n<p>That\u2019s why branding for web designers is critical. But where should you start? Perhaps you\u2019ve finished your business registration and now you\u2019re wondering how to put the best foot forward to acquire customers.<\/p>\n<p>In this post, I\u2019ll cover exactly what you need to do to create a winning brand for your design business. Before I dive in, let\u2019s take a look at the core components of a brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Core_Components_of_a_Brand\"><\/span>The Core Components of a Brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A brand is your logo, name, mission, and product differentiator coupled with customer perception. It isn\u2019t enough to just have a flashy logo and consider that your brand.\u00a0<\/p>\n<p>You need to infuse your values, mission, and overall identity into every aspect of your business. If you do, your brand will make your company distinct and set you apart from competitors.\u00a0<\/p>\n<p>This isn\u2019t easy, and many companies often fail to execute a comprehensive, cohesive brand. Where should you start?<\/p>\n<p>Focus on these core components:<\/p>\n<ul>\n<li><strong>Design<\/strong> \u2014 This includes your logo, colors, font style<\/li>\n<li><strong>Messaging\u00a0 <\/strong>\u2014 This includes your tone and copywriting style<\/li>\n<li><strong>Customer Experience \u2014\u00a0<\/strong>This includes your buyers\u2019 journey<\/li>\n<\/ul>\n<p>Your brand is all-encompassing. It includes parts of your design, messaging, and customer experience all wr<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ed into one.<\/p>\n<p>That\u2019s why you need to carefully build it with each of those in mind at every step.\u00a0<\/p>\n<p>Let\u2019s take a look at the three critical steps for <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cincopa.com\/blog\/3-rules-to-creating-strong-visual-branding\/\">creating a brand<\/a> for your design business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Start_with_your_mission_and_values\"><\/span>1. Start with your mission and values<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Think about your company\u2019s mission and values. What stands out?\u00a0<\/p>\n<p>Your brand identity should be formed with these ideals at its core. These elements will inform every aspect of your brand.\u00a0<\/p>\n<p>From your brand\u2019s design to the overarching tone in all your messaging, everything should point back to your mission and values.<\/p>\n<p>Take <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rhtcheng.co\/\">Rachel Cheng<\/a> for example. Her mission as a designer is to \u201cuse design as a gateway to translate problems into empowering <em>humanistic<\/em> opportunities.\u201d<\/p>\n<p>Rachel\u2019s website places an emphasis on the art of the human touch through her imagery and messaging. She has a looping GIF of herself playing on her About page, and she leverages casual copy as if she is speaking directly to you.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/03\/image2-6-1024x700.png\" class=\"wp-image-115836 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/03\/image2-6-1024x700.png\" alt=\"\" class=\"wp-image-115836\"><\/noscript><figcaption>(<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rhtcheng.co\/about\">Image Source<\/a>)<\/figcaption><\/figure>\n<p>In this way, she is bringing her brand of \u201cempowering humanistic opportunities\u201d to life.<\/p>\n<p>This is just one example of how vision plays a role in brand. Let\u2019s take a look at how your brand identity comes to life through design.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_meaningful_design_elements\"><\/span>2. Create meaningful design elements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that you know what your company stands for, it is time to consider how you can portray that through iconic design elements.\u00a0<\/p>\n<p>These should include:<\/p>\n<ul>\n<li>Logo<\/li>\n<li>Brand colors<\/li>\n<li>Font styles<\/li>\n<li>Website<\/li>\n<\/ul>\n<p>When you\u2019re designing those elements, consider how you can visually depict your mission statement throughout your <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.propelplm.com\/blog\/the-complete-guide-to-value-chain\">value chain<\/a>.\u00a0<\/p>\n<p>Logo creation can be daunting, but don\u2019t fret if logo design isn\u2019t your specialty.\u00a0<\/p>\n<p>There\u2019s always time to learn new skills to bring your brand to life, even if it\u2019s something outside of your degree or background with <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bestvalueschools.org\/cheapest-online-colleges\/\">online universities<\/a>. Some logos are simple and still effective, too.<\/p>\n<p>For example, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/toyfight.co\/\">Toy Fight<\/a> is a design agency that partners with brands to \u201ccreate exciting and meaningful experiences.\u201d\u00a0<\/p>\n<p>Thus, they needed to make their brand \u201cexciting and meaningful.\u201d They seem to have accomplished that from the moment you visit their site:<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/03\/image1-5-1024x528.png\" class=\"wp-image-115837 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/03\/image1-5-1024x528.png\" alt=\"\" class=\"wp-image-115837\"><\/noscript><figcaption>(<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/toyfight.co\/\">Image Source<\/a>)<\/figcaption><\/figure>\n<p>The bold colors mixed with model toys and excess space create a memorable user experience.\u00a0<\/p>\n<p>In addition, the logo is simple but has the outline of a shield that connects back to the name Toy Fight.<\/p>\n<p>The boldness of the imagery, colors, logo, and font reinforce Toy Fight\u2019s commitment to making exciting and memorable brands for their clients.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Share_the_right_content_in_the_right_tone\"><\/span>3. Share the right content in the right tone<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Messaging includes what you say and how you say it.\u00a0<\/p>\n<p>Consider how your website copy, email communications with clients, and even marketing promotional copy will reflect your brand.<\/p>\n<p>In addition, the content that you share should highlight your values and your work.\u00a0<\/p>\n<p>For example, look at how web design company Agility IO promotes their client <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/getearlybird.io\">EarlyBird<\/a> on their <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>:<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/03\/image4-8-671x1024.png\" class=\"wp-image-115839 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/03\/image4-8-671x1024.png\" alt=\"\" class=\"wp-image-115839\"><\/noscript><figcaption>(Screenshot)<\/figcaption><\/figure>\n<p>Agility IO\u2019s copy is fun and supportive, positioning the company as true partners to EarlyBird.\u00a0<\/p>\n<p>By sharing this, they showcased their creative work to their audiences and even earned a testimonial in the process.\u00a0<\/p>\n<p>Two members of EarlyBird\u2019s team commented on the post, sharing their enthusiasm for Agility IO\u2019s work on their website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Integrate_your_brand_throughout_your_UX\"><\/span>4. Integrate your brand throughout your UX<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your brand needs to be natively integrated throughout every aspect of your user experience. In other words, it needs to be cohesive.<\/p>\n<p>A potential customer shouldn\u2019t visit your site and see bold, bright colors only to discover a timid, relaxed copy in your email communications.<\/p>\n<p>Every part of the user experience \u2014\u00a0from your digital footprint to your in-person execution \u2014\u00a0needs to be unified under the same brand. But how?<\/p>\n<p>Tell a story. You have your mission and values. You have your design and messaging. Now you need to connect the dots to bring everything together.<\/p>\n<p>One way to do this is with a corporate video that showcases your brand story and highlights your clients. Take a look at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bynd.com\/\">Bynd\u2019s sizzle reel<\/a>:<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/03\/image5-5-1024x574.png\" class=\"wp-image-115840 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/03\/image5-5-1024x574.png\" alt=\"\" class=\"wp-image-115840\"><\/noscript><figcaption>(<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bynd.com\/\">Video Source<\/a>)<\/figcaption><\/figure>\n<p>The video showcases Bynd\u2019s clients as well as the agency\u2019s overall brand with prominent features of their logo, fonts, and colors.<\/p>\n<p>This is an excellent way to tie together your brand with your work and highlight existing business at the same time.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Making_it_memorable\"><\/span>Making it memorable<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It isn\u2019t enough to just create a website to feature your existing work. You need to create a brand and bring it to life on your site.<\/p>\n<p>To accomplish this, focus on the design, messaging and customer experience. Start with your values, create meaningful design elements, and share the right content in the right tone. Then, channel your brand through all aspects of your customer experience.<\/p>\n<p>By doing so, you\u2019ll create a memorable and unforgettable business that will attract and resonate with your target clients.<\/p>\n<hr class=\"wp-block-separator\"><em>Photo by <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@lum3n?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>LUM3N<\/em><\/a><em> on <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/s\/photos\/brand?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Unsplash<\/em><\/a>\n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Ray Hein<\/p>\n<div class=\"bio-desc\">\nRay Hein is the CEO and founder of Propel, a cloud-based product success platform. He is a SaaS veteran with 20+ years of PLM, development and product launch experience in both hardware and enterprise software organizations. Ray has held multiple executive positions at companies such as Agile Software, Apttus, Vendavo and Centric Software.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/branding-for-web-designers.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Branding for Web Designers: How to Create a Brand for Your Design Business&#8221; Creating a recognizable, memorable brand is challenging for nearly any business. Branding can make or break a company. If your brand is forgettable, you can kiss your customers goodbye.\u00a0 The stakes are high for creating a winning brand. However, web design companies&#8230;<\/p>\n","protected":false},"author":1,"featured_media":210604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/03\/lum3n-RBuQ2PK_L8-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[117,78327,78328,78045,71823],"class_list":["post-210603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-business","tag-designers","tag-graphic-design","tag-online-business","tag-web-design"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/210603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=210603"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/210603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/210604"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=210603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=210603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=210603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}