{"id":210841,"date":"2021-03-25T16:29:55","date_gmt":"2021-03-25T13:29:55","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-boost-your-social-shares\/"},"modified":"2021-03-25T16:29:55","modified_gmt":"2021-03-25T13:29:55","slug":"how-to-boost-your-social-shares","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-boost-your-social-shares\/","title":{"rendered":"#How to Boost your Social Shares"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26b6f3c5113\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26b6f3c5113\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-your-social-shares\/#1_Sharpen_your_graphics\" >1. Sharpen your graphics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-your-social-shares\/#2_Include_more_video\" >2. Include more video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-your-social-shares\/#3_Embrace_emojis\" >3. Embrace emojis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-your-social-shares\/#4_Respond_to_sharers\" >4. Respond to sharers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-your-social-shares\/#5_Get_the_timing_right\" >5. Get the timing right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-your-social-shares\/#6_Ride_the_trends\" >6. Ride the trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-your-social-shares\/#7_Make_it_worth_the_share\" >7. Make it worth the share<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-your-social-shares\/#Your_social_media_posts_can_rise_above_the_rest\" >Your social media posts can rise above the rest\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#How to Boost your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social<\/a> Shares<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\">No marketer can ignore social media. As of early 2020, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wearesocial.com\/blog\/2020\/07\/more-than-half-of-the-people-on-earth-now-use-social-media\">51% of the world\u2019s population<\/a> is using one or more channels and spending a combined time of 1 million years on various platforms every day. That number has only risen thanks to the pandemic.\u00a0<\/p>\n<p>Social media platforms give you a great way to share your brand, vision, and products with the world, but you need a little help. You may have a lot of followers on your chosen channel(s), but there are many more out there who have never heard of your business. That\u2019s why you need people to share your posts and help spread your business far and wide.\u00a0<\/p>\n<p>However, organic engagement with social media posts has been dropping for years. For Facebook, the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/powerdigitalmarketing.com\/blog\/the-state-of-social-media-in-2020\/#gref\">engagement rate fell<\/a> from 0.16% in 2018 to 0.09% in 2019, and on Instagram, the rate dropped from 1.73% to 1.6%. You can no longer assume that timely topics and fascinating content are enough to kick your post off to many different feeds and timelines.\u00a0<\/p>\n<p>It\u2019s hard to buck the trend, but it\u2019s still doable. There are tactics you can employ which will encourage more people to share your posts. Here are 7 ways to boost social shares and drive brand awareness.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Sharpen_your_graphics\"><\/span>1. Sharpen your graphics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Images drive shares, but there are a lot of them competing for eye space, so you need to sharpen your visual <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>. Most people use social media on their phones, so make sure that images don\u2019t get cut off at the wrong point in the preview, any text on your graphics is legible on a small screen, and the user can zoom in and out easily. A social graphics tool helps you create attractive <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wix.com\/ascend\/social-media-graphics\">social media graphics<\/a> that tick all these boxes, draw the eye, and entice the viewer to click \u201cshare.\u201d\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Include_more_video\"><\/span>2. Include more video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video is the top-performing content type, with social media users saying they are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/#section1\">twice as likely to share video content<\/a> than to share any other kind. Short videos are particularly popular today as people have short attention spans, and platforms like Instagram Stories, Facebook Stories, and TikTok all encourage video snippets. No one expects social video to be polished and perfect, which makes it even easier to shoot a few minutes of video and post it on your account.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Embrace_emojis\"><\/span>3. Embrace emojis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Emoji use rose massively during the past year, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.emojipedia.org\/emoji-use-in-the-new-normal\/\">with 1 out of every 5 tweets<\/a> containing at least one emoji, increasing from 14.8% in August 2018. Emojis are becoming accepted even from business accounts and professionals, and even from people who aren\u2019t Gen Z. Emojis help increase your posts\u2019 shareability, because they shorten and break up blocks of text and make your content more easily scannable, without sacrificing nuance or dulling the message.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Respond_to_sharers\"><\/span>4. Respond to sharers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Simple good manners can make all the difference. When someone shares your post, say a quick \u201cthank you\u201d or just drop a reaction onto it. When customers get a response from sharing your content, they feel that your business cares about what they do and their involvement online. Remember that marketing is all about building a relationship. Responding to your sharers strengthens the connection they\u2019ll feel to your brand and makes them a lot more likely to do it again.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Get_the_timing_right\"><\/span>5. Get the timing right<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No one will share your social media posts if they don\u2019t see them. The trouble is that every single social media platform is flooded with content that keeps pouring onto it all the time. If your post goes live at the wrong moment, it could easily get buried under a wave of later posts. Avoid this by using social media tools to identify when your followers are active on each channel, and then scheduling your posts for a specific time of the day or the week to make sure you don\u2019t miss the window of opportunity.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Ride_the_trends\"><\/span>6. Ride the trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When your social media posts are relevant to the biggest trending topics of the day \u2014 or hour, or minute \u2014 it significantly raises the chances that people will share them onwards. Keep on top of the main trends that are relevant to your industry, and\/or find ways to tie your brand into the biggest issues of the moment, so that you can produce interesting and timely content while interest is at a peak.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Make_it_worth_the_share\"><\/span>7. Make it worth the share<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A cute meme might make a user pause their scroll and crack a smile, but is it valuable enough for a share? Users know that the content they share affects their own social capital, so they\u2019ll promote posts that genuinely help, entertain, or inspire. Produce content that communicates useful information, shows a heart-warming story of kindness and giving, or brightens everybody\u2019s day, so that people feel that they\u2019ll be providing value themselves when they share it on.\u00a0<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Your_social_media_posts_can_rise_above_the_rest\"><\/span>Your social media posts can rise above the rest\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It is possible for your social media posts to buck the trend of lagging engagement and drive shares, as long as you craft them well. By including emojis, video, timely content, and valuable information, posting at optimal times, refining your social media graphics, and engaging with people who do hit share, you\u2019ll encourage your followers to share more of your content and boost your reach much further afield. <\/p>\n<hr class=\"wp-block-separator\"><em>Photo by <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@karsten116?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Karsten Winegeart<\/em><\/a><em> on <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/s\/photos\/social-media?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Unsplash<\/em><\/a>\n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Nadav Dakner<\/p>\n<div class=\"bio-desc\">\n<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/social-media\/how-to-boost-your-social-shares.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#How to Boost your Social Shares&#8221; No marketer can ignore social media. As of early 2020, 51% of the world\u2019s population is using one or more channels and spending a combined time of 1 million years on various platforms every day. That number has only risen thanks to the pandemic.\u00a0 Social media platforms give you&#8230;<\/p>\n","protected":false},"author":1,"featured_media":210842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/03\/karsten-winegeart-60GsdOMRFGc-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[76732,4974,33423,78050,78051,10401,89115],"class_list":["post-210841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-design","tag-facebook","tag-instagram","tag-social-media-marketing","tag-social-media-tools","tag-twitter","tag-video-marketing"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/210841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=210841"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/210841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/210842"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=210841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=210841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=210841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}