{"id":212270,"date":"2021-03-26T20:37:22","date_gmt":"2021-03-26T17:37:22","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-two-friends-made-art-history-buying-a-70m-digital-work-2\/"},"modified":"2021-03-26T20:37:22","modified_gmt":"2021-03-26T17:37:22","slug":"how-two-friends-made-art-history-buying-a-70m-digital-work-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-two-friends-made-art-history-buying-a-70m-digital-work-2\/","title":{"rendered":"#How two friends made art history buying a $70M digital work"},"content":{"rendered":"

“#How two friends made art history buying a $70M digital work<\/strong>”
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It took a few minutes for Vignesh Sundaresan and Anand Venkateswaran to realize that they\u2019d parted with $69.3 million for a digital artwork stored in a JPEG file, coincidentally securing their place in art history.<\/p>\n

\u201cWe weren\u2019t sure we won,\u201d said Venkateswaran, describing the nerve-wracking final moments of the online auction for a collage of 5,000 images by the artist known as Beeple. \u201cWe kept refreshing the page.\u201d<\/p>\n

The March 11 auction at Christie\u2019s in London immedia<\/a>tely made Beeple\u2019s artwork one of the most expensive pieces ever sold by living artists, joining a well-known swimming pool painting by David Hockney and an iconic stainless steel rabbit sculpture by Jeff Koons.<\/p>\n

Venkateswaran said he and his friend and business partner, Sundaresan, both in their 30s, are still coming to terms with their landmark purchase. They\u2019ve also had to cope with outside concerns that the transaction could have been a convoluted scheme to inflate the value of the pair\u2019s investment portfolio.<\/p>\n

That\u2019s because Venkateswaran and Sundaresan have invested heavily in a\u00a0new form of digital collectible<\/a>\u00a0with the unwieldy name of non-fungible tokens, or NFTs. Based on cryptocurrency technology<\/a> known as the blockchain, these digital items function as exclusive certificates of authenticity, making it possible to turn easily copied digital files into unique collectibles \u2014 sometimes ones worth tens of millions of dollars.<\/p>\n

The Beeple sale broke a record for the most expensive NFT ever sold and kick-started a global conversation about NFTs, their value and whether they are a lasting addition to the digital landscape. But the eye-popping sum involved drew global headlines and some suspicions that it could have been engineered for the publicity that drew more attention to NFTs, which could boost the value of the pair\u2019s existing holdings.<\/p>\n

The involvement of Christie\u2019s, a centuries-old auction house, should be sufficient to reassure skeptics, Venkateswaran said in a call from his home in southern India. \u201cI think the bigger problem here is that people thought this would be impossible.\u201d<\/p>\n

That\u2019s certainly\u00a0the case with Beeple himself<\/a>, who in real life is a digital artist named Mike Winkelmann. \u201cThis whole NFT thing was not something I saw coming, at all,\u201d he said. During the auction, the artist was in his living room near Charleston, South Carolina, surrounded by family and a video crew and said it felt like a \u201cbomb went off in the room\u201d as the bids quickly rose. Another bidder and cryptocurrency entrepreneur, Justin Sun, lost in the final seconds after the bids exceeded his previously set maximum.<\/p>\n

The NFT market was already taking off, with transactions last year quadrupling to $250 million, according to a report by NonFungible.com, a website that tracks the market. The Beeple sale turbocharged that growth and helped transform NFTs from niche tokens mainly app<\/a>ealing to cryptocurrency nerds to a new type of digital asset that\u2019s drawn mainstream attention from the art world, the music industry, sports and speculators.<\/p>\n

Not to be outdone, auction house rival Sotheby\u2019s plans its own NFT sale, collaborating with the pseudonymous digital artist Pak in a sale next month.<\/p>\n

Winkelmann began seeing the possibilities of NFTs for digital artists back in October when he tested the waters with an initial \u201cdrop\u201d of his work. \u201cPeople can actually own my art and collect it and, you know, pay good money,\u201d he said in an interview this week.<\/p>\n

It was after another sale late last year that he reached out to one of the losing bidders, Sundaresan, who uses the pseudonym Metakovan.<\/p>\n

The art world was not a common talking point for Sundaresan and Venkateswaran when they first met in 2013 while working at The Hindu, a daily news<\/a>paper in Chennai, India. Sundaresan was a 20-something technology consultant; Venkateswaran was a journalist.<\/p>\n

Both had humble upbringings. Sundaresan couldn\u2019t afford a laptop when he was learning to code, so he\u2019d walk around with a flash drive and borrow his friends\u2019 laptops, Venkateswaran said.<\/p>\n

But by 2020, Sundaresan, now living in Singapore, had made himself rich on a series<\/a> of cryptocurrency ventures and investments. With Sundaresan\u2019s money and Venkateswaran\u2019s analytical eye, they began exploring NFTs with a new fund called Metapurse.<\/p>\n

Sundaresan, who declined to be interviewed this week, created the persona Metakovan as a reference to his affection for virtual worlds known as the \u201cmetaverse.\u201d The name means \u201cKing of Meta\u201d in the Tamil language. Venkateswaran, who lives in Chennai with his wife and two kids, calls himself Twobadour. In\u00a0a blog post last week<\/a>\u00a0the pair revealed their true identities and sought to dispel some of the mystery about their motivations.<\/p>\n

\u201cThe point was to show Indians and people of color that they too could be patrons, that crypto was an equalizing power between the West and the Rest and that the global south was rising,\u201d they wrote.<\/p>\n

It was in December that the Metapurse pair made their first big Beeple investment, buying 20 of his works for $2.2 million and gifting the artist with 2 percent of their new fund of NFT tokens, called B20s, that were designed to allow large groups of people to share ownership of an art piece.<\/p>\n

That was the precursor to March\u2019s historic sale of Beeple\u2019s \u201cEverydays: the First 5000 Days,\u201d a digital file combining works Beeple had created each day from May 2007 to the beginning of this year. Many of them are grotesque and cartoonish takes on what was happening in US politics or pop culture. The works also follow Beeple\u2019s rise from a little-known graphic designer to an internet personality with a big Instagram following and multimedia projects with pop stars like Nicki Minaj and Justin Bieber.<\/p>\n

\u201cIf you look at each picture at face value, obviously not all of them are going to stand the test of time,\u201d Venkateswaran said. \u201cNot all 5,000 are masterpieces. That was never the argument. Not everything that Beeple puts out is gold. We don\u2019t worship at his feet. That\u2019s not what we were about. This is more about the combined narrative of what he represents.\u201d<\/p>\n

The purchase has shocked art and finance worlds, but in some ways was fairly conventional, said New York art lawyer Leila Amineddoleh.<\/p>\n

\u201cA lot of the art market is saying, \u2018I own something unique, it\u2019s scarce, I own it, look at me.\u2019 This is not that different,\u201d she said. \u201cThe whole value of an NFT is being able to say this is an original. You\u2019re buying the bragging rights to say, \u2018I own the token.\u2019 But really, anyone can access the art.\u201d<\/p>\n

Amineddoleh said the blockchain technology that underpins NFTs and other cryptocurrency markets also provides a transparent ledger to record art transactions. But for skeptics of the largely unregulated world of cryptocurrency, the sale has invited added scrutiny.<\/p>\n

Christie\u2019s declined to comment on the details of the sale\u2019s financial structure except to say that the total amount was paid in a cryptocurrency known as Ether, marking Christie\u2019s first time accepting cryptocurrency as payment.<\/p>\n

\u201cThere is obviously a money trail and Christie\u2019s had a set of exchanges that they were willing to work with, that they vetted and approved,\u201d Venkateswaran said. \u201cAnd those are the exchanges that were used to make the payment. So Christie\u2019s has all the information.\u201d<\/p>\n

Cryptocurrency exchanges can be prone to manipulative behavior, according to research co-authored by Friedhelm Victor of the Technical University of Berlin. But that typically involves investors who buy and sell the same assets repeatedly to create a fake sense of busy trading activity.<\/p>\n

Such back-and-forth trading hasn\u2019t yet become common with NFTs, in part because they typically carry higher fees, Victor said. \u201cCrazy speculation is not unusual,\u201d he said of the Beeple sale. \u201cThis is a really smart strategy to get some more attention to this whole space.\u201d<\/p>\n

That has most definitely happened. But Venkateswaran said the attention doesn\u2019t mean he and Sundaresan are making a big profit off the tokens. \u201cThe math doesn\u2019t add up,\u201d he said.\n <\/p><\/div>\n

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“#How two friends made art history buying a $70M digital work” It took a few minutes for Vignesh Sundaresan and Anand Venkateswaran to realize that they\u2019d parted with $69.3 million for a digital artwork stored in a JPEG file, coincidentally securing their place in art history. \u201cWe weren\u2019t sure we won,\u201d said Venkateswaran, describing the…<\/p>\n","protected":false},"author":1,"featured_media":212271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/digital-art-2.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[75159,99476,116,55649,4965],"class_list":["post-212270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-digital-currency","tag-3-26-21","tag-art","tag-artists","tag-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/212270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=212270"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/212270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/212271"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=212270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=212270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=212270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}