{"id":214566,"date":"2021-03-30T15:26:00","date_gmt":"2021-03-30T12:26:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/nike-wants-lil-nas-x-satan-shoes-destroyed\/"},"modified":"2021-03-30T15:26:00","modified_gmt":"2021-03-30T12:26:00","slug":"nike-wants-lil-nas-x-satan-shoes-destroyed","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/nike-wants-lil-nas-x-satan-shoes-destroyed\/","title":{"rendered":"#Nike wants Lil Nas X ‘Satan Shoes’ destroyed"},"content":{"rendered":"

“#Nike wants Lil Nas X ‘Satan Shoes’ destroyed<\/strong>”<\/p>\n

\n

Nike is having a devil of a time with Lil Nas X\u2019s blood-infused sneakers<\/a>.<\/p>\n

The sportswear giant wants every pair of the viral rapp<\/a>er\u2019s \u201cSatan Shoes\u201d destroyed because they allegedly duped consumers into thinking Nike supports devil worship.<\/p>\n

Nike made the extreme request in a lawsuit against MSCHF, the creative agency that designed the custom Air Max 97s that were released in a limited edition of 666 pairs alongside Lil Nas X\u2019s new single, \u201cMontero (Call Me By Your Name).\u201d<\/p>\n

Nike blames Brooklyn-based MSCHF for the conservative backlash against the legendary footwear brand that followed the launch of the shoes, which are decked out with pentagram pendants, inverted crosses and soles containing a drop of human blood.<\/p>\n

\u201cIn the short time since the announcement of the Satan Shoes, Nike has suffered significant harm to its goodwill, including among consumers who believe that Nike is endorsing satanism,\u201d Nike said in its complaint filed Monday in Brooklyn federal court.<\/p>\n

The Oregon-based company included screenshots of online comments from shoppers saying they would never buy Nike products again because of the devilish drop, which one person called \u201cpure evil.\u201d<\/p>\n

\"The
The custom-made Nike shoe modeled by Lil Nas X shoe is said to contain a drop of human blood.<\/figcaption>
Courtesy of MSCHF\/MEGA<\/span><\/figcaption><\/figure>\n

Nike quickly distanced itself from the shoes<\/a> after the project became public, but some consumers apparently didn\u2019t buy the company\u2019s claims that it wasn\u2019t involved because the sneakers were stamped with its signature swoosh logo.<\/p>\n

\u201cMSCHF is deceiving consumers into believing that Nike manufactures or approves of the Satan Shoes, and consumers\u2019 belief that the Satan Shoes are genuine Nike products is causing consumers to never want to purchase any Nike products in the future,\u201d the lawsuit reads.<\/p>\n

\"The
The custom Air Max 97s were released in a limited edition of 666 pairs alongside Lil Nas X\u2019s new single, \u201cMontero (Call Me By Your Name).\u201d<\/figcaption>
UnderWonder Content<\/span><\/figcaption><\/figure>\n

While the Satan Shoes are made from actual Nike sneakers, the company argues that MSCHF doctored them in such a way \u201cthat they constitute new, unauthorized products.\u201d<\/p>\n

The complaint seeks a court order forcing MSCHF to hand over the shoes \u2014\u00a0which sold out in less than a minute for $1,018 a pair \u2014\u00a0to Nike \u201cfor destruction\u201d and barring the irreverent firm from selling or shipping any of them. Nike also wants MSCHF to pay financial damages for harming its brand.<\/p>\n

\"Nike
Nike quickly distanced itself from the shoes after the project became public.<\/figcaption>
Courtesy of MSCHF\/MEGA<\/span><\/figcaption><\/figure>\n

MSCHF did not immedia<\/a>tely respond to a request for comment Tuesday. But several online observers noted<\/a> that Nike did not react so strongly after MSCHF released \u201cJesus Shoes\u201d filled with holy water in 2019.<\/p>\n

\u201cDid Nike also sue over the Jesus shoes, or is this a targeted lawsuit against a religious minority?\u201d one commenter wrote on Twitter.<\/p>\n

\"The
The artwork inside the box of the limited edition Satan Shoes.<\/figcaption>
Courtesy of MSCHF\/MEGA<\/span><\/figcaption><\/figure>\n

\u201cThese didn\u2019t sell out in less than a minute because they\u2019re nikes, they sold because of the unique customization along with Lil Nas X\u2019s name attached to it,\u201d another person tweeted.<\/p>\n

Nike shares were down about 0.4 percent at $133.00 in premarket trading as of 7:31 a.m. Tuesday.\n <\/p><\/div>\n