{"id":214646,"date":"2021-03-30T17:33:41","date_gmt":"2021-03-30T14:33:41","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/growing-appetite-for-meat-alternatives-in-brussels\/"},"modified":"2021-03-30T17:33:41","modified_gmt":"2021-03-30T14:33:41","slug":"growing-appetite-for-meat-alternatives-in-brussels","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/growing-appetite-for-meat-alternatives-in-brussels\/","title":{"rendered":"#Growing appetite for meat alternatives in Brussels"},"content":{"rendered":"

“#Growing app<\/a>etite for meat alternatives in Brussels<\/strong>”<\/p>\n

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Increasing numbers of people in Belgium are turning away from meat in favor of plant-based alternatives, according to new research from psychologists at the University of Bath, in collaboration with Belgian animal welfare organization GAIA.\n <\/p>\n

New analysis finds that in 2020, over half of Belgians (51%) were ‘satisfied’ with meat alternatives\u2014a figure that has increased from 44% since 2019.<\/p>\n

The results of the research which gauged responses from a representative sample of 1,000 people in Belgium over two years (in 2019 and 2020) highlights concerns around animal agriculture and the environment that are impacting individuals’ dietary choices.<\/p>\n

Additional findings from the study published in the journal Appetite<\/i>, suggest there has been no significant change in attitudes towards cultured meat (e.g. meat produced by in-vitro cell culture of animal cells, instead of from slaughtered animals) over the two years. Roughly 40% of Belgians said they would buy cultured meat in both waves of the survey.<\/p>\n

Deeper analysis revealed that plant-based alternatives were more appealing to women, whilst cultured meat was more appealing to men. Both cultured meat and plant-based meat were also more appealing to younger consumers and those in the northern, predominantly Dutch-speaking region of Flanders.<\/p>\n

Lead researcher Dr. Chris Bryant from the University of Bath explains: “In many ways, this survey data confirms what many of us can see in the supermarkets: plant-based alternatives to meat and animal products are on the rise.<\/p>\n

“In just one year, we saw a significant increase in the number of Belgian consumers satisfied with plant-based alternatives with the key figure moving to just over half in 2020.”<\/p>\n

The research comes as a report from Boston Consulting Group predicted that Europe and the US would hit ‘peak meat’ in 2025, with consumers increasingly favoring plant-based and other more sustainable alternatives.<\/p>\n

“We know that meat production is a key driver of a whole range of ethical, environmental and public health problems,” said study co-author Hermes Sanctorum, consultant for GAIA. “It is good news<\/a> that we are seeing consumers turn towards alternatives. What we have already\u2014plant-based alternatives\u2014are increasingly popular. What is to come\u2014cultured meat\u2014has a stable potential. And both options seem to be complementary as a solution, according to our study, since they are appealing to different consumer categories.”<\/p>\n

Scrutiny around meat consumption has been growing. The Dasgupta Review, published earlier this year by the Treasury, is the latest high-profile report to call for a reduction in meat consumption for the sake of the planet. Meanwhile, animal product alternatives are attracting record investments\u2014 over $3 billion in 2020, according to The Good Food Institute.\n <\/p>\n\n

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Why we should turn meatballs green: New research underlines significant environmental benefits<\/a>\n <\/div>\n

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\n More information:<\/strong>
\n Christopher Bryant et al, Alternative proteins, evolving attitudes: Comparing consumer attitudes to plant-based and cultured meat in Belgium in two consecutive years, Appetite<\/i> (2021). DOI: 10.1016\/j.appet.2021.105161<\/a><\/p><\/div>\n
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\n University of Bath
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\n Citation<\/strong>:
\n Growing appetite for meat alternatives in Brussels (2021, March 30)
\n retrieved 30 March 2021
\n from https:\/\/medicalxpress.com\/news\/2021-03-appetite-meat-alternatives-brussels.html<\/p>\n

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