{"id":216428,"date":"2021-04-01T13:22:59","date_gmt":"2021-04-01T10:22:59","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/dont-hide-behind-best-practices-for-business-success-experiment\/"},"modified":"2021-04-01T13:22:59","modified_gmt":"2021-04-01T10:22:59","slug":"dont-hide-behind-best-practices-for-business-success-experiment","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/dont-hide-behind-best-practices-for-business-success-experiment\/","title":{"rendered":"#Don\u2019t hide behind \u2018best practices\u2019 for business success \u2014 experiment!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a292f1874d2a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a292f1874d2a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/dont-hide-behind-best-practices-for-business-success-experiment\/#Businesses_should_encourage_%E2%80%98freedom_to_fail\" >Businesses should encourage \u2018freedom to fail\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/dont-hide-behind-best-practices-for-business-success-experiment\/#There_is_no_right_or_wrong_way_to_experiment\" >There is no right or wrong way to experiment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/dont-hide-behind-best-practices-for-business-success-experiment\/#Create_a_curious_culture\" >Create a curious culture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/dont-hide-behind-best-practices-for-business-success-experiment\/#Why_we_should_measure_by_ideas_rather_than_results\" >Why we should measure by ideas rather than results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/dont-hide-behind-best-practices-for-business-success-experiment\/#The_road_ahead\" >The road ahead<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Don\u2019t hide behind \u2018best practices\u2019 for business success \u2014 experiment!<\/strong>&#8221;<\/p>\n<div>\n                                <span>Do you know how many times a month, or even a day, I hear the phrase \u2018it\u2019s best practice\u2018 from product and marketing teams that I work with? Too many!<\/span><\/p>\n<p><span>It\u2019s made me begin to wonder, is best practice actually a great strategic tool? Or is it simply a safe excuse to hide behind when there is a lack of drive to innovate?<\/span><\/p>\n<p><span>Relying on best practices does not guarantee success. As we saw in 2020, what used to be best practice in 2019 was pretty irrelevant. And this year is another new story yet again when it comes to customer behavior.\u00a0\u00a0<\/span><\/p>\n<p><span>I\u2019m not saying that best practice is no longer relevant \u2014 there\u2019s still a right way to do things and a good way to do things \u2014 it\u2019s simply a case that there are now <\/span><i><span>more<\/span><\/i><span> ways to do things.\u00a0<\/span><\/p>\n<p><span>In my experience though, businesses often view \u2018best practice\u2019 as a tried and tested way of operating with the view \u2018this is how we do things so this is how we will always do them.\u2019 But I believe what we need now is a culture of innovation and experimentation \u2014 we need to focus on the future, not look back to the past.<\/span><\/p>\n<p><span>So why are experimentation and innovation important? I\u2019m going to state the obvious here\u2026 the world has changed, in many ways. And we can expect it to keep on changing.\u00a0<\/span><\/p>\n<p><span>It\u2019s changed not only the way consumers think, but businesses too. Therefore to not only survive, but to grow in a saturated market full of newly emerging companies and creative, driven startups, they need to lose the safety net of best practice.<\/span><\/p>\n<p><span>In essence, to come up with something new and innovative, and to cater to changing customer behavior, you sometimes need to forget what you already know.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Businesses_should_encourage_%E2%80%98freedom_to_fail\"><\/span><b>Businesses should encourage \u2018freedom to fail\u2019<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Take British Gas \u2014 a company that wouldn\u2019t perhaps come to mind when thinking about innovation \u2014 for example. They managed to change this perception internally. They allowed for failures.\u00a0<\/span><\/p>\n<p><span>British Gas selected a special team dedicated to developing a new piece of innovative heating tech. The group was completely detached from the British Gas \u2018mothership\u2019 \u2014 they were given freedom. A setup of this kind, especially in long-established companies, is still a rare gem to find, rather than common practice.\u00a0<\/span><\/p>\n<p><span>This team embraced a \u2018freedom to fail\u2019 <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach \u2014 initially developing an app for the remote control of heating and hot water. They went on to innovate further and created a multi-product app allowing the control of lighting and appliances too. <\/span><\/p>\n<p><span>It\u2019s pretty impressive, especially because you\u2019ll most likely know its name: Hive, the thermostat kit. But what\u2019s the moral of this example?<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1345132 lazy\" alt=\"\" width=\"495\" height=\"495\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/04\/Screenshot-2021-04-01-at-11.24.13.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/04\/Screenshot-2021-04-01-at-11.24.13.png 495w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/04\/Screenshot-2021-04-01-at-11.24.13-96x96.png 96w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/04\/Screenshot-2021-04-01-at-11.24.13-210x210.png 210w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/04\/Screenshot-2021-04-01-at-11.24.13-270x270.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/04\/Screenshot-2021-04-01-at-11.24.13-135x135.png 135w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/04\/Screenshot-2021-04-01-at-11.24.13-192x192.png 192w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/04\/Screenshot-2021-04-01-at-11.24.13-470x470.png 470w\"\/><figcaption>Credit: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.hivehome.com\/shop\/smart-heating\/hive-active-heating\">Hive<\/a><\/figcaption><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/growth-quarters\/2021\/04\/01\/stop-best-practice-start-experiment\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fgrowth-quarters%2F2021%2F04%2F01%2Fstop-best-practice-start-experiment%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Hive probably would never have happened if British Gas stuck to \u2018best practices.\u2019\" data-title=\"Share Hive probably would never have happened if British Gas stuck to \u2018best practices.\u2019 on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Hive probably would never have happened if British Gas stuck to \u2018best practices.\u2019 on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Hive probably would never have happened if British Gas stuck to \u2018best practices.\u2019<\/figcaption><\/figure>\n<p><span>When I asked around how it worked out, Americo Lenza, Portfolio Director at British Gas (which includes Hive) said: \u201cOne of the things about design and development is not to be frightened to learn and decide a different direction, even when it works. <\/span><span>It\u2019s about not settling for a solution, it\u2019s about pushing to find the best solution for the customer.\u201d<\/span><\/p>\n<p><span>I really like that attitude as it shows how important it is for businesses to allow freedom to experiment without boundaries. Otherwise, you\u2019ll just keep doing what you were doing before\u2026 just a little bit differently. <\/span><\/p>\n<p><span>I\u2019m a true believer that to empower teams you need to give them control over when, where, and how they work. You cannot dictate a specific time of day when they need to \u2018get creative\u2019.\u00a0<\/span><\/p>\n<p><span>So if large perceived monolith corporations like British Gas can flex, surely everyone can. It\u2019s more about mindset than budget. There needs to be a clear understanding that \u2018freedom to fail\u2019 is an acceptable part of the development process. It\u2019s about building a relationship of trust which will encourage motivation and boost creativity. <\/span><\/p>\n<p><span>That\u2019s certainly a principle that I have adopted at Freestyle. People will only come up with amazing things if they feel psychologically safe to do so.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"There_is_no_right_or_wrong_way_to_experiment\"><\/span><b>There is no right or wrong way to experiment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Experimentation in its truest form needs to be agnostic of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and practice. It should simply be down to the experimental team to find out what is going to work for them.<\/span><\/p>\n<p><span>For this year and beyond, when thinking about and developing new products and services, remember, your proposition development needs to be fluid. If we have learned anything from last year it\u2019s that we can adapt at speed. <\/span><\/p>\n<p><span>Work out the most effective way to experiment to suit your own company culture. Whether that\u2019s setting up a new internal department, or setting aside a percentage of time each month, or allocating budget towards a secret project.<\/span><\/p>\n<p><span>Instead of a silver bullet, big bang, or other neat clich\u00e9s, why not set yourself a \u2018Minimal Learning Level\u2019 \u2014 what\u2019s the minimum amount of experimentation you can do to learn something new about a particular problem?<\/span><\/p>\n<p><span> Once you have proven or disproven a hunch, then ask yourself, what might the next stage of experimentation achieve? This way you don\u2019t need to set a big budget \u2018experimentation\u2019 line in your P&amp;L, you can treat it more iteratively until it becomes part of your process.\u00a0<\/span><\/p>\n<p><span>Don\u2019t get wedded to one idea, try out multiple propositions and be honest with what works and what doesn\u2019t. Always be transparent. If you\u2019re manipulating results to suit an idea that has been developed internally, then ask yourself why? Don\u2019t be narrow-minded in your approach, identify what is going to work for your business, and make sure objectives remain relevant for your wider audience.<\/span><\/p>\n<p><span>Let\u2019s not forget, best practice is still relevant when it comes to proposition development. But it\u2019s about digging a bit deeper into analyzing customer research and segmentation. It\u2019s not just simply a case of finding out what your customers need and want anymore \u2014 it\u2019s about finding out what they want and don\u2019t necessarily need, and what they need and don\u2019t necessarily want.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_curious_culture\"><\/span><b>Create a curious culture<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Transitioning to a culture like this doesn\u2019t happen overnight. I encourage teams to engage in curious thinking by introducing a \u2018how might we\u2019 approach to the problem-solving process. <\/span><\/p>\n<p><span>This framework works by reframing a challenge around key outcomes that are vital to success, as opposed to focusing on the problem at hand \u2014 helping to generate ideas and spark further conversations to discover potential solutions.<\/span><\/p>\n<p><span>I believe the failures on the journey to innovation are as important as the successes. Introducing fail walls can help people talk about failure without discrediting their hard work, experimenting, or expertise \u2014 allowing people to try things they wouldn\u2019t normally try, with a purpose of learning.\u00a0<\/span><\/p>\n<p><span>Personally, I find including a \u2018did we try anything new?\u2019 style of question in project retros is a good way to surface curious thinking and experiments. Previously our post-project wash-ups were typically a blame fest of how the client had not helped us deliver a particular project well. Now we\u2019ve turned that on its head. <\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-featured_img wp-image-1343258 lazy\" alt=\"\" width=\"796\" height=\"417\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/you-point-hand-gq-796x417.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/you-point-hand-gq-796x417.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/you-point-hand-gq-280x147.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/you-point-hand-gq-516x270.png 516w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/you-point-hand-gq-258x135.png 258w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/03\/you-point-hand-gq.png 1200w\"\/><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/growth-quarters\/2021\/04\/01\/stop-best-practice-start-experiment\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fgrowth-quarters%2F2021%2F04%2F01%2Fstop-best-practice-start-experiment%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: You won\u2019t get anywhere if your whole analysis is just about blaming someone for failures.\" data-title=\"Share You won\u2019t get anywhere if your whole analysis is just about blaming someone for failures. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share You won\u2019t get anywhere if your whole analysis is just about blaming someone for failures. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>You won\u2019t get anywhere if your whole analysis is just about blaming someone for failures.<\/figcaption><\/figure>\n<p><span>Not only do we do 360 retros that include the client, but we\u2019ve also developed a part of the process which is open, honest, and transparent \u2014 identifying flaws and celebrating successes, starting with the acknowledgment that nothing goes perfectly.<\/span><\/p>\n<p><span>I\u2019ve also encouraged a more transparent personal freedom to fail culture. We had one employee who on the surface seemed to be a solid fit for the company, but after a few months, we realized he had overstated his capability and was struggling to keep up with the team. <\/span><\/p>\n<p><span>We agreed to scale back his role and mapped out a path to achieve his original status \u2014 then communicated this to the whole business. When he made the grade just a few months later, everyone celebrated and we all felt we\u2019d won.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_we_should_measure_by_ideas_rather_than_results\"><\/span><b>Why we should measure by ideas rather than results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>It\u2019s been great to see more businesses invest in what is often described as \u2018worthwhile projects\u2019 and there\u2019s no denying, these are certainly beneficial for the business portfolio. \u2018Tech for good\u2019 is a great example of this \u2014 using technology to improve <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> challenges.<\/span><\/p>\n<p><span> There\u2019s even the added bonus of the feel-good factor for all those involved, and all who benefit from it! But from a business perspective, it\u2019s not as easy as it sounds \u2014 choosing to invest in the customer experience rather than the shareholder return. <\/span><\/p>\n<p><span>In the long run though, the benefits become more apparent \u2014 think better brand perception, a more humane place of work, a supporter of the community\/cause, the list goes on. All ultimately helping customer acquisition and retention.\u00a0<\/span><\/p>\n<p><span>Of course, it\u2019s natural for every business leader to focus on business results first. I know how easy it is to fall into this trap, so here\u2019s the process I follow. <\/span><\/p>\n<p><span>The first step is to identify what the desired outcomes for your company are, then workshop possible solutions, followed by narrowing the field until the number of choices feels right for your scale of business<\/span><span>. <\/span><\/p>\n<p><span>Then it\u2019s a case of ideating, prioritizing, and following the best ideas through to the experimentation stage. And my biggest tip, always measure against outcomes.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_road_ahead\"><\/span>The road ahead<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>I think we\u2019d all agree it\u2019s been a scary, tough year for many businesses. With this in mind, It will require certain courage to go beyond \u2018best practice\u2019 and invest resources into experimentation. <\/span><\/p>\n<p><span>However, let\u2019s not forget our customers are not the same they used to be. We can\u2019t expect them to want the same things. I\u2019ve no doubt there will be industry leaders with strong market positions who won\u2019t need to adapt or change their products or solutions. <\/span><\/p>\n<p><span>But I believe that in many cases, especially when it comes to smaller players, it will be innovation that will set winners apart from those just plowing through.\u00a0<\/span><\/p>\n<p class=\"c-post-pubDate\">\n                                    Published April 1, 2021 \u2014 10:22 UTC\n                                <\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/growth-quarters\/2021\/04\/01\/stop-best-practice-start-experiment\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Don\u2019t hide behind \u2018best practices\u2019 for business success \u2014 experiment!&#8221; Do you know how many times a month, or even a day, I hear the phrase \u2018it\u2019s best practice\u2018 from product and marketing teams that I work with? Too many! It\u2019s made me begin to wonder, is best practice actually a great strategic tool? Or&#8230;<\/p>\n","protected":false},"author":1,"featured_media":216429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/04\/hiding-best-practices-gq.png&signature=359176a8b196e0394effdb12b9dae300","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-216428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/216428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=216428"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/216428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/216429"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=216428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=216428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=216428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}