{"id":216478,"date":"2021-03-31T18:58:15","date_gmt":"2021-03-31T15:58:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-its-like-to-go-viral-on-social-media\/"},"modified":"2021-03-31T18:58:15","modified_gmt":"2021-03-31T15:58:15","slug":"what-its-like-to-go-viral-on-social-media","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-its-like-to-go-viral-on-social-media\/","title":{"rendered":"#what it&#8217;s like to go viral on social media"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3b01a442af9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3b01a442af9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-its-like-to-go-viral-on-social-media\/#The_ultimate_team_player\" >The ultimate team player<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-its-like-to-go-viral-on-social-media\/#Theres_no_hiding\" >There\u2019s no hiding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-its-like-to-go-viral-on-social-media\/#Side-eye_girl\" >Side-eye girl\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/what-its-like-to-go-viral-on-social-media\/#Coming_in_hot\" >Coming in hot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/what-its-like-to-go-viral-on-social-media\/#%E2%80%98Bad_Luck_Brian_makes_good\" >\u2018Bad Luck Brian\u2019 makes good\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/what-its-like-to-go-viral-on-social-media\/#Cashing_out\" >Cashing out\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#what it&#8217;s like to go viral on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a><\/strong>&#8221;<\/p>\n<div>\n<p>They\u2019re famous beyond their wildest memes.<\/p>\n<p>Whether it\u2019s a legs-crossed Bernie Sanders wearing crocheted mittens at the Inauguration or a proud baby who successfully devoured a fistful of sand during a family <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a> to the beach \u2014 anyone can become a meme megastar.<\/p>\n<p>\u201cA meme is a picture or video with crazy captions that people share widely because they think it\u2019s funny and they can relate to it,\u201d Zoe Roth, more popularly known as social media\u2019s \u201cDisaster Girl,\u201d told The Post.<\/p>\n<p>Roth, 21, accidentally became the face of evil at age 4 when a picture of her fiendishly grinning in front of burning house went viral. And no, her little hands didn\u2019t start the fire, or so she says.<\/p>\n<p>Roth, like countless other cyber-celebrities, unwittingly earned internet icon status the second her snapshot was comically edited into a visual representation of society\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> thoughts, feelings and experiences\u00a0 \u2014 also known as a meme. Like a digital inside joke, memes are a way to convey instant relatability and poke fun. <\/p>\n<p>Here, six meme mascots discuss the supertrendy highs and unlikeable lows of going viral. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_ultimate_team_player\"><\/span><strong>The ultimate team player<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"682\" alt=\"Andy King in Netflix's &quot;Fyre;&quot; Andy King now. \" class=\"wp-image-17705260 lazyload\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/andy-king-meme.jpg?quality=90&amp;strip=all&amp;w=300 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/andy-king-meme.jpg?quality=90&amp;strip=all&amp;w=640 640w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/andy-king-meme.jpg?quality=90&amp;strip=all&amp;w=1280 1280w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/andy-king-meme.jpg?quality=90&amp;strip=all&amp;w=1024 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/andy-king-meme.jpg?quality=90&amp;strip=all&amp;w=2000 2000w\" data-sizes=\"(max-width: 640px) 100vw, 1024px\"\/><figcaption>Andy King in Netflix\u2019s \u201cFyre;\u201d Andy King now. <\/figcaption><figcaption><span class=\"credit\">Credit: Netflix;Getty<\/span><\/figcaption><\/figure>\n<p>In Netflix\u2019s 2019 documentary \u201cFyre: The Greatest Party That Never H<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ened,\u201d about the disastrous almost-musical festival, event planner <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pagesix.com\/2020\/07\/16\/fyre-fesival-docs-andy-king-58-introduces-26-year-old-boyfriend\/?_ga=2.29714234.468867267.1616687693-1582832244.1592328626\">Andy King<\/a> revealed he was asked by the now-jailed Billy McFarland to orally pleasure a customs agent to release cases of water. And, as he confessed in the doc, he \u201cgot to the office fully prepared\u201d to do it.\u00a0<\/p>\n<p>His desperation revelation was an instant online classic. For weeks after the film\u2019s premiere, King didn\u2019t know he was a meme \u2014 which he thought was pronounced \u201cMEE-MEE\u201d \u2014 until his niece called him up. The recognition continues: \u201cIt happens every day. The whispers start, \u2018I think it\u2019s him,\u2019 and they pull up the meme on their phones,\u201d King told The Post of his fans.\u00a0<\/p>\n<p>King originally wanted the story removed from the movie, because he was told it would \u201cruin his career.\u201d Now, it\u2019s his selling point: \u201cWho is the ultimate team player? Andy King,\u201d he said, of his meme-y reputation. \u201cWho will go the extra mile? Who will do anything to get the job done?\u201d\u00a0<\/p>\n<p>Save for the pandemic, King\u2019s still planning zero-waste high-end events \u2014 he did one for Leonardo DiCaprio in the before times. We may see him on-screen again: King had a handful of offers for a TV show centered around his party-planning work. But he\u2019s also made money as a motivational speaker, traveling the world to give talks about failure. <\/p>\n<p>In February, he launched a podcast, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.podchaser.com\/podcasts\/take-two-with-andy-king-1606464\/episodes\">\u201cTake Two With Andy King.\u201d<\/a> \u201cWhat do you do when you get handed a box of lemons?\u201d King said. \u201cYou better make the best lemonade anybody\u2019s ever had.\u201d\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theres_no_hiding\"><\/span><strong>There\u2019s no hiding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"682\" alt=\"Antoine Dodson in &quot;Hide Your Kids;&quot; Antoine Dodson now \" class=\"wp-image-17705224 lazyload\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/antoine-dodson-then-now.jpg?quality=90&amp;strip=all&amp;w=300 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/antoine-dodson-then-now.jpg?quality=90&amp;strip=all&amp;w=640 640w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/antoine-dodson-then-now.jpg?quality=90&amp;strip=all&amp;w=1280 1280w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/antoine-dodson-then-now.jpg?quality=90&amp;strip=all&amp;w=1024 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/antoine-dodson-then-now.jpg?quality=90&amp;strip=all&amp;w=2000 2000w\" data-sizes=\"(max-width: 640px) 100vw, 1024px\"\/><figcaption>Antoine Dodson in \u201cHide Your Kids;\u201d Antoine Dodson now. <\/figcaption><figcaption><span class=\"credit\">Courtesy of Antoine Dodson<\/span><\/figcaption><\/figure>\n<p>Antoine Dodson became a meme before memes were even a thing. <\/p>\n<p>\u201cWhen people would say \u2018Oh my God, you\u2019re a meme,\u2019 I [didn\u2019t know] what they were talking about,\u201d Dodson, 34, told The Post.\u00a0\u201cI was like, \u2018What\u2019s a meme?\u2019 \u201d<\/p>\n<p>His rhythmic directive to \u201cHide your kids, hide your wife\u201d during an impromptu <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> interview in 2010 opened the floodgates to a tsunami of hilariously captioned images, videos and chart-topping musical remixes. He was even able to use the earnings from the Auto-Tune hit, \u201cBed Intruder\u201d  by the Gregory Brothers, to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/news\/bed-intruder-singer-buys-house-27983\">buy a house<\/a>. \u00a0<\/p>\n<p>But Dodson\u2019s shining moment of going-viral glory was birthed out of trauma.\u00a0\u201cIt actually started with my sister when she got attacked,\u201d said Dodson, an entertainer.\u00a0<\/p>\n<p>Hours before skyrocketing into cyberspace superstardom, Dodson rushed to his sister Kelly\u2019s rescue when a suspected rapist climbed through her bedroom window inside of an affordable housing community in Huntsville, Alabama. The next day he iconically recounted the harrowing incident for local news cameras.\u00a0<\/p>\n<p>\u201cI said, \u2018Well, obviously, we got a rapist in Lincoln Park. So, hide your kids, hide your wife and hide your husband, because they\u2019re raping everybody out here.\u2019 \u201d<\/p>\n<p>His singsong advice made it to the telecast. Then, it made it to YouTube. From there, it landed him in the annals of internet immortality.\u00a0\u201cIt was so long ago. I cannot believe that people still acknowledged me to this day,\u201d Dodson said, noting that millennials and Gen Zers are still hailing him as a \u201clegend\u201d on TikTok.\u00a0<\/p>\n<p>But the best part about his journey through meme supremacy was meeting newscaster Katie Couric in New York.\u00a0<\/p>\n<p>\u201cI grew up with this woman on my TV every single day,\u201d he said. \u201cShe knew exactly who I was, and she welcomed me with open arms.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Side-eye_girl\"><\/span><strong>Side-eye girl\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"682\" alt=\"Chloe Clem as &quot;Side eye girl&quot; at age 2; Chloe Clem now. \" class=\"wp-image-17705187 lazyload\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/katie-clemm-meme.jpg?quality=90&amp;strip=all&amp;w=300 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/katie-clemm-meme.jpg?quality=90&amp;strip=all&amp;w=640 640w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/katie-clemm-meme.jpg?quality=90&amp;strip=all&amp;w=1280 1280w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/katie-clemm-meme.jpg?quality=90&amp;strip=all&amp;w=1024 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/katie-clemm-meme.jpg?quality=90&amp;strip=all&amp;w=2000 2000w\" data-sizes=\"(max-width: 640px) 100vw, 1024px\"\/><figcaption>Chloe Clem as \u201cSide-eye girl\u201d at age 2; Chloe Clem now. <\/figcaption><figcaption><span class=\"credit\">Courtesy of Katie Clem<\/span><\/figcaption><\/figure>\n<p>In 2013, 2-year-old Chloe Clem\u2019s parents surprised their daughters with a trip to Disneyland. Older sister Lily was thrilled. Chloe? Not so much. While Lily screamed in delight, Chloe mustered a distinct pout. A screenshot of her frown exploded online, with memers dubbing her \u201cside-eye girl.\u201d <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=NGhuLkjl4iI\">The video<\/a> has more than 20 million views.\u00a0<\/p>\n<p>Now 10, Clem said being a meme is all she knows. At around age 6, she started getting noticed out in public, which \u201cfreaked her out,\u201d mom Katie said. \u201cOnce lots of people started to recognize me, I just started to get used to it,\u201d the fourth-grader told The Post. <\/p>\n<p>Clem delights in telling her school friends of her internet stardom. \u201cI say, \u2018Do you know I\u2019m a meme?\u2019 and they\u2019re like, \u2018What? No way, no, you\u2019re lying.\u2019 And I\u2019m like, \u2018I\u2019m not,\u2019 \u201d she said. Once, Clem brought the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/What-Do-You-Meme-Party\/dp\/B01MRG7T0D\/ref=sr_1_1_sspa?dchild=1&amp;keywords=what+do+you+meme&amp;qid=1617110112&amp;sr=8-1-spons&amp;psc=1&amp;smid=A2SG141FI6XZPD&amp;spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEzVFpLTjE2Q1FNQVpNJmVuY3J5cHRlZElkPUEwMjg1Mzk5MVJGQUhEMjgxU1g3WSZlbmNyeXB0ZWRBZElkPUEwMTE1NzY2MkoxMERIUVRXSlQyWiZ3aWRnZXROYW1lPXNwX2F0ZiZhY3Rpb249Y2xpY2tSZWRpcmVjdCZkb05vdExvZ0NsaWNrPXRydWU%3D&amp;tag=nypost-20\">\u201cWhat do you Meme?\u201d<\/a> <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> card of her face in as proof.\u00a0<\/p>\n<p>Her face has been immortalized on an elevator at Google (\u201cI was like, \u2018Oh my gosh, is that me?\u2019 \u201d), and she\u2019s even been to movie premieres. Now, the Phoenix, Arizona-based student is turning her sights to YouTube, TikTok and Instagram, where she and Lily are gaining strong followings. \u201cOn YouTube I like to open toys and do surprises, and do reviews, it\u2019s super fun. And on TikTok, I do the dances,\u201d she said.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Coming_in_hot\"><\/span><strong><br \/>Coming in hot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"682\" alt=\"Zoe Roth as &quot;disaster girl;&quot; Zoe Roth now. \" class=\"wp-image-17705248 lazyload\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/zoe-roth-then-now.jpg?quality=90&amp;strip=all&amp;w=300 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/zoe-roth-then-now.jpg?quality=90&amp;strip=all&amp;w=640 640w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/zoe-roth-then-now.jpg?quality=90&amp;strip=all&amp;w=1280 1280w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/zoe-roth-then-now.jpg?quality=90&amp;strip=all&amp;w=1024 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/zoe-roth-then-now.jpg?quality=90&amp;strip=all&amp;w=2000 2000w\" data-sizes=\"(max-width: 640px) 100vw, 1024px\"\/><figcaption>Zoe Roth as \u201cDisaster Girl;\u201d Zoe Roth now. <\/figcaption><figcaption><span class=\"credit\">Courtesy of Zoe Roth<\/span><\/figcaption><\/figure>\n<p>Years before Megan Thee Stallion\u2019s \u201cHot Girl\u201d movement set the digital sphere ablaze, 4-year-old Zoe Roth\u2019s devilish smirk next to a burning bungalow kept high-speed heat-seekers entertained.\u00a0<\/p>\n<p>\u201cWhen I was 4 in 2005, my dad took a picture of me standing in front of a house fire,\u201d Roth explained to The Post.\u00a0<\/p>\n<p>\u201cI was standing there looking evil, as if I started the fire,\u201d she said, adding, \u201cBut oh my gosh, no, I didn\u2019t.\u201d<\/p>\n<p>Roth and her family were innocently checking out a controlled burn \u2014 a fire that\u2019s set intentionally for the purpose of land management \u2014 on the fateful day she became the poster child of pyromania.\u00a0<\/p>\n<p>Her father Dave, an amateur photographer, used his new camera to snap a few shots of her and brother Tristan at the fiery scene.\u00a0<\/p>\n<p>\u201cMy dad said, \u2018OK, Zoe, it\u2019s your turn,\u2019 and I just smiled,\u201d she recalled. \u201cI looked evil in every picture from 2005. That\u2019s just how I smiled.\u201d<\/p>\n<p>From there, her hellish leer made its way to the internet, where it will forever serve as the perfect depiction of any mischievous act or disastrous scene.\u00a0\u00a0<\/p>\n<p>\u201cBeing the \u2018Disaster Girl\u2019 meme since I was a kid has been pretty cool,\u201d said Roth, now a graduating senior at the University of North Carolina at Chapel Hill.\u00a0<\/p>\n<p>\u201cThe best part was being flown to LA to be a part of National Geographic\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> on the history of the internet,\u201d she added.\u00a0<\/p>\n<p>\u201cIts hard to believe that evil-faced little girl is me, and that I\u2019m a part of history.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%98Bad_Luck_Brian_makes_good\"><\/span><strong>\u2018Bad Luck Brian\u2019 makes good\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"682\" alt=\"Kyle Craven as &quot;Bad Luck Brian;&quot; Kyle Craven now. \" class=\"wp-image-17705277 lazyload\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/bad-luck-brian-meme.jpg?quality=90&amp;strip=all&amp;w=300 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/bad-luck-brian-meme.jpg?quality=90&amp;strip=all&amp;w=640 640w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/bad-luck-brian-meme.jpg?quality=90&amp;strip=all&amp;w=1280 1280w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/bad-luck-brian-meme.jpg?quality=90&amp;strip=all&amp;w=1024 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/bad-luck-brian-meme.jpg?quality=90&amp;strip=all&amp;w=2000 2000w\" data-sizes=\"(max-width: 640px) 100vw, 1024px\"\/><figcaption>Kyle Craven as \u201cBad Luck Brian;\u201d Kyle Craven now.<\/figcaption><figcaption><span class=\"credit\">Courtesy of Kyle Craven<\/span><\/figcaption><\/figure>\n<p>His real name isn\u2019t even Brian.\u00a0<\/p>\n<p>For Kyle Craven, what started out as a goofy prank turned into an unshakable cyber-persona.\u00a0<\/p>\n<p>\u201cI was a kid who didn\u2019t take school seriously,\u201d Craven, 31, admitted to The Post. \u201cI got in trouble a lot.\u201d<\/p>\n<p>Ahead of picture day in 2007, Craven, then a high school junior, purchased a cheesy plaid sweater vest from a local thrift store in Akron, Ohio.<\/p>\n<p>And the rest is viral history.\u00a0<\/p>\n<p>\u201cBefore I took the photo, I put [the vest on], rubbed my eyes and made this stupid grin,\u201d recalled the married father of two, now a project manager for a family-owned construction company. \u201cIt was excellent.\u201d \u00a0<\/p>\n<p>But the school\u2019s principal didn\u2019t find Craven\u2019s photo foolery funny. He was told his silly snapshot wouldn\u2019t be published in the yearbook, and that he had to pose for retake pictures the next day. Craven complied. But not before uploading the prank pic to Facebook as his profile image.\u00a0<\/p>\n<p>It wasn\u2019t until 2012, during his fourth year in college, that his mug became globally synonymous with bad luck.\u00a0<\/p>\n<p>\u201cYou had \u2018Overly Attached Girlfriend\u2019 and \u2018Scumbag Steve,\u2019 but at that time, there weren\u2019t any memes that symbolized bad luck,\u201d he said. \u201cI think that\u2019s why it caught on.\u201d<\/p>\n<p>Since then, Craven\u2019s meme has afforded him a meeting with Snoop Dogg, a feature in a McDonald\u2019s commercial and a spot on a wall in a museum in Switzerland.\u00a0<\/p>\n<p>\u201cIf [becoming a meme] never happened, [my life still] would have been OK,\u201d said Craven, who recently sold the rights to his \u201cBad Luck Brian\u201d picture as crypto-art for $36,000.\u00a0<\/p>\n<p>\u201cBut it definitely added a really cool aspect to my life.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cashing_out\"><\/span><strong>Cashing out\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-nypost-medium-post\"><img loading=\"lazy\" width=\"322\" height=\"483\" alt=\"Durrell \u201cRelly B\u201d Smylie.\" class=\"wp-image-17705296 lazyload\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/money-reside-durellyrellz.jpg?quality=90&amp;strip=all&amp;w=300 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/money-reside-durellyrellz.jpg?quality=90&amp;strip=all&amp;w=640 640w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/money-reside-durellyrellz.jpg?quality=90&amp;strip=all&amp;w=1280 1280w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/money-reside-durellyrellz.jpg?quality=90&amp;strip=all&amp;w=322 322w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/money-reside-durellyrellz.jpg?quality=90&amp;strip=all&amp;w=644 644w\" data-sizes=\"(max-width: 640px) 100vw, 322px\"\/><figcaption>Durrell \u201cRelly B\u201d Smylie.<\/figcaption><figcaption><span class=\"credit\">Instgram\/durellyrellz<\/span><\/figcaption><\/figure>\n<\/div>\n<p>Follow the money. That was the message of the improvised video Durrell \u201cRelly B\u201d Smylie shared on his Instagram in late 2020. Little did he know that his 35-second clip, solely meant to promote the car dealership he worked for at the time, would earn him a place in the social-media hall of fame.\u00a0<\/p>\n<p>\u201cWhere the money resides, where the money resides. It\u2019s a slogan that I have been saying for almost a year,\u201d Smylie, 24, told The Post.\u00a0<\/p>\n<p>He chanted that snappy catchphrase while climbing out of the trunk of a 2021 Honda Pilot EX-L on the dealership grounds in Baton Rouge, Louisiana. The jingle, recited over a funky beat, detailed the financial perks of buying a car from him.<\/p>\n<p>\u201cIt was a slow day, and my manager told me to make a [marketing] video,\u201d Smylie said.\u00a0\u00a0<\/p>\n<p>\u201cI made the video, I posted it on social media and it got a few laughs and a few likes,\u201d he said of the post\u2019s initial online reception.\u00a0<\/p>\n<p>But once singer Saweetie came across the clip and shared it on her official Instagram profile in December, Smylie\u2019s melodic meme became the mantra for the new year.\u00a0<\/p>\n<p>\u201cMegan Thee Stallion is always reposting it,\u201d he said, noting that the singer belted out his trademark phrase while celebrating her first-ever Grammy award wins this month.\u00a0<\/p>\n<p>The NFL tapped Smylie to appear in its Super Bowl LV TikTok Tailgate in February. He has also inked a\u00a0partnership deal with Cash App, and has become a verified celebrity on Instagram.\u00a0<\/p>\n<p>And while the benefits of having meme esteem are the stuff of dreams, he said the constant attention can be a nightmare.\u00a0<\/p>\n<p>\u201cPeople do not know how to respect personal space,\u201d Smylie said, adding that he now has to travel with security in order to avoid overly aggressive fans.\u00a0<\/p>\n<p>\u201cBut I love the meme and Insta-fame life. Wouldn\u2019t trade it for the world.\u201d\n            <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/03\/31\/i-became-a-meme-what-its-like-to-go-viral-on-social-media\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#what it&#8217;s like to go viral on social media&#8221; They\u2019re famous beyond their wildest memes. Whether it\u2019s a legs-crossed Bernie Sanders wearing crocheted mittens at the Inauguration or a proud baby who successfully devoured a fistful of sand during a family trip to the beach \u2014 anyone can become a meme megastar. \u201cA meme is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":216479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/03\/memers.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[100195,33423,48,71451,4976,47912,90550,10401,71285,49],"class_list":["post-216478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-3-31-21","tag-instagram","tag-internet","tag-memes","tag-social-media","tag-tiktok","tag-trending","tag-twitter","tag-viral-videos","tag-youtube"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/216478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=216478"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/216478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/216479"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=216478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=216478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=216478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}