{"id":219550,"date":"2021-04-05T21:14:00","date_gmt":"2021-04-05T18:14:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/old-navy-has-launched-a-womens-underwear-collection\/"},"modified":"2021-04-05T21:14:00","modified_gmt":"2021-04-05T18:14:00","slug":"old-navy-has-launched-a-womens-underwear-collection","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/old-navy-has-launched-a-womens-underwear-collection\/","title":{"rendered":"#\n  Old Navy has launched a women\u2019s underwear collection"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35ffc9040ad\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35ffc9040ad\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/old-navy-has-launched-a-womens-underwear-collection\/#Old_Navy_joins_a_crowded_field_that_includes_Victorias_Secret_Aerie_and_a_number_of_other_digital-native_brands_in_the_category\" >Old Navy joins a crowded field that includes Victoria\u2019s Secret, Aerie and a number of other digital-native brands in the category<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/old-navy-has-launched-a-womens-underwear-collection\/#Tonya_Garcia\" >Tonya Garcia<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#<br \/>\n  Old Navy has launched a women\u2019s underwear collection<br \/>\n<\/strong>&#8221;<\/p>\n<h2 class=\"article__subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Old_Navy_joins_a_crowded_field_that_includes_Victorias_Secret_Aerie_and_a_number_of_other_digital-native_brands_in_the_category\"><\/span>\n  Old Navy joins a crowded field that includes Victoria\u2019s Secret, Aerie and a number of other digital-native brands in the category<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"column column--full article__content\">\n<div id=\"js-article__body\" class=\"article__body article-wrap at16-col16 barrons-article-wrap\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0000221164\">\n<div class=\"barrons-article-ad-wrapper\">\n<div data-track=\"barrons-article-ad-wrap\" class=\"barrons-article-ad sticky_item\">\n<div class=\"barrons-main-article-ad-target sticky_target body_ad\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>       Old Navy is jumping into a new category with the launch of its intimates collection.<\/p>\n<p> Old Navy says underwear was the most searched-for merchandise on the Old Navy website that the company wasn\u2019t already selling.<\/p>\n<p>Priced from $4.99 to $24.99, the collection includes bras, bralettes and underwear.<\/p>\n<div class=\"paywall\">\n       Old Navy is part of the Gap Inc.<br \/>\n        GPS,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/206554267\/composite\" class=\"positive\">+0.60%<\/bg-quote><br \/>\n       portfolio of brands.<\/p>\n<p>Gap, which is undergoing a turnaround, is poised to benefit from an uptick in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>arel spending after a year in which sales of clothing and accessories suffered due to COVID-19, according to analysts.<\/p>\n<p><strong>See:<\/strong> Gap poised for a post-COVID apparel comeback, sells kids line Janie and Jack<\/p>\n<p>Old Navy has been the standout brand in the Gap lineup, with Athleta growing and the namesake and Banana Republic facing challenges.<\/p>\n<p>\u201cOld Navy appears to be extremely well-positioned for market share gains this year, Athleta has meaningful runway for continued growth and Gap brand is showing greenshoots in their brand-health initiatives,\u201d wrote Wells Fargo analysts in a March note after meeting with Gap executives.<\/p>\n<p>Wells Fargo rates Gap stock as overweight with a $40 price target.<\/p>\n<div data-layout=\"inline\n                \" data-layout-mobile=\"\" class=\"\n          media-object\n          type-InsetTweet\n            inline\n    scope-web|mobileapps\n  article__inset\n          article__inset--type-InsetTweet\n            article__inset--inline\n  \"><\/p>\n<div class=\"dynamic-inset-container article__inset__dynamic\">\n<style>\n            iframe.twitter-tweet {\n                width: 100% !important;\n            }\n        <\/style>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\n            <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/OldNavy\/status\/1366795552780738561\"><\/a>\n            <\/p><\/blockquote>\n<p>        <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/p><\/div>\n<p>       Gap stock has rallied 52.2% over the last three months, and has soared nearly 432% over the past year.<\/p>\n<div id=\"cx-membership-tile\"><\/div>\n<p>The benchmark S&amp;P 500 index<br \/>\n        SPX,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/210599714\/realtime\" class=\"positive\">+1.47%<\/bg-quote><br \/>\n       is up nearly 64% over the last 12 months.<\/p>\n<p>Women\u2019s underwear is a crowded category, with a number of big brands like Victoria\u2019s Secret, Aerie from American Eagle Outfitters Inc.<br \/>\n        AEO,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/209429711\/composite\" class=\"positive\">+2.61%<\/bg-quote><span>,<\/span><br \/>\n       and digital-native brands like Thirdlove and Rihanna\u2019s Savage x Fenty.<\/p>\n<p>L Brands Inc.\u2019s<br \/>\n        LB,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/202062875\/composite\" class=\"positive\">+0.40%<\/bg-quote><br \/>\n       Victoria\u2019s Secret brand is also undergoing a business revamp in order to keep up with changing trends. The company recently raised its guidance for a second time in weeks as stimulus funds and other factors drove what L Brands called \u201cunusual shifts in consumer spending patterns.\u201d<\/p>\n<p><strong>Also:<\/strong> Victoria\u2019s Secret parent raises guidance again, and analysts think the stock could go even higher<\/p>\n<p>Women\u2019s intimates, a category that is growing to include items like sports bras, loungewear and shapewear like items from the Spanx brand or the Kim Kardashian brand Skims, has grown to a $19.6 billion industry. It\u2019s expected to increase at a 4.3% compound annual growth rate (CAGR) from 2020 to 2025, according to data provided by Coresight Research.<\/p>\n<p>With the women\u2019s underwear category pretty full, retailers might want to explore the options for men.<\/p>\n<p>NPD data shows that men\u2019s underwear sales grew 2% during the second half of 2020 while men\u2019s apparel fell 12%. Boxer briefs were up 64% and boxers were up another 16%.<\/p>\n<p>\u201cAs we saw in many apparel categories, consumers have been focused on garments that prioritize comfort, and underwear sales among men was no exception,\u201d said Kristen Classi-Zummo, director of apparel market insights at The NPD Group, in a statement.<\/p><\/div>\n<\/div><\/div>\n<p><\/p>\n<div class=\"byline article__byline\">\n<p>      <span>By<\/span><\/p>\n<div class=\"author  hasMenu\" data-scrim='{\"type\":\"author\",\"header\":\"Tonya Garcia\",\"subhead\":\"The Wall Street Journal\",\"list\":[]}' itemscope itemprop=\"author\" itemtype=\"http:\/\/schema.org\/Person\">\n<h4 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Tonya_Garcia\"><\/span>Tonya Garcia<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B21005575-02D4-D4B5-4572-D35FECBE39A6%7D&#038;siteid=rss&#038;rss=1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# Old Navy has launched a women\u2019s underwear collection &#8221; Old Navy joins a crowded field that includes Victoria\u2019s Secret, Aerie and a number of other digital-native brands in the category Old Navy is jumping into a new category with the launch of its intimates collection. Old Navy says underwear was the most searched-for merchandise&#8230;<\/p>\n","protected":false},"author":1,"featured_media":219551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-219550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/219550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=219550"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/219550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/219551"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=219550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=219550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=219550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}