{"id":223737,"date":"2021-04-09T18:38:32","date_gmt":"2021-04-09T15:38:32","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/kim-kardashians-skims-shapewear-reportedly-valued-at-1-6b\/"},"modified":"2021-04-09T18:38:32","modified_gmt":"2021-04-09T15:38:32","slug":"kim-kardashians-skims-shapewear-reportedly-valued-at-1-6b","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/kim-kardashians-skims-shapewear-reportedly-valued-at-1-6b\/","title":{"rendered":"#Kim Kardashian’s Skims shapewear reportedly valued at $1.6B"},"content":{"rendered":"

“#Kim Kardashian’s Skims shapewear reportedly valued at $1.6B<\/strong>”<\/p>\n

\n

Kim Kardashian West\u2019s newest startup just joined her in the billion-dollar club<\/a>.<\/p>\n

The reality TV icon\u2019s Skims shapewear brand says it\u2019s snagged a new batch of private investments valuing it at $1.6 billion. The deal also stands to lift Kardashian West\u2019s coffers on the heels of her being granted billionaire status for the first time this week.<\/p>\n

The $154 million fundraising round was led by Thrive Capital, the New York-based venture firm led by Josh Kushner, husband of supermodel Kardashian West pal Karlie Kloss<\/a>. <\/p>\n

The money will help Skims develop new products, move into new categories and explore the expansion of its retail presence around the world, the brand said Friday.<\/p>\n

Existing investors Imaginary Ventures and Alliance Consumer Growth also participated in the latest funding round for Skims, which now boasts more than 1 million customers and has sold over 4 million units in less than two years.<\/p>\n

Kardashian West is still the brand\u2019s largest shareholder, and she and business partner Jens Grede will keep a majority stake, according to The New York Times<\/a>, which first reported on the deal. <\/p>\n

Skims\u2019 new pricetag app<\/a>ears to lift Kardashian West\u2019s net worth, which Forbes pegged<\/a> at $1 billion this week as it added her to its annual billionaires list for the first time.<\/p>\n

The magazine had conservatively estimated Kardashian West\u2019s stake in Skims to be worth $225 million based on a transaction that valued the brand at \u201cnorth of $500 million,\u201d or roughly a third of the new valuation.<\/p>\n

Skims expects its sales to roughly double to $300 million this year from $145 million in 2020 despite demand for shapewear dropping thanks to a shift toward casual clothes during the coronavirus pandemic, the Times reported.<\/p>\n

\"SKIMS
Kim Kardashian West\u2019s SKIMS pop up at the Grove after becoming ranked Billionaire and hands out free ice cream to a long line of buyers where merchandise is selling fast. Credit: APEX\/MEGA<\/figcaption>
APEX \/ MEGA<\/span><\/figcaption><\/figure>\n

Skims \u2014 which Kardashian West launched as Kimono in 2019 before changing the name amid accusations of cultural appropriation \u2014 survived the changing trends by rolling out loungewear and pajamas, according to the paper.<\/p>\n

\u201cWe\u2019re your basics go-to,\u201d Kardashian West, 40, told the Times, adding, \u201cwe\u2019re still able to keep that shapewear core.\u201d<\/p>\n

Skims isn\u2019t Kardashian West\u2019s first billion-dollar business. She sold a 20 percent stake in her KKW makeup brand to cosmetics giant Coty for $200 million last June, valuing it at $1 billion. Coty also bought a majority of Kylie Jenner\u2019s eponymous cosmetics line in a 2019 deal valuing it at $1.2 billion.<\/p>\n

Kardashian West is reportedly open to selling Skims as long as she could stay involved in its operations.<\/p>\n

\u201cI would never want to give up my process,\u201d she told the Times. \u201cI would hope that whoever we partner with in a sale one day would believe in that, too.\u201d<\/p>\n

Thrive, which recently raised $2 billion for new investments, has also made investments in buzzy consumer brands Warby Parker and Glossier. <\/p><\/div>\n

If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n

\n

For forums sites go to Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

\n

If you want to read more News<\/a> articles, you can visit our News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Kim Kardashian’s Skims shapewear reportedly valued at $1.6B” Kim Kardashian West\u2019s newest startup just joined her in the billion-dollar club. The reality TV icon\u2019s Skims shapewear brand says it\u2019s snagged a new batch of private investments valuing it at $1.6 billion. The deal also stands to lift Kardashian West\u2019s coffers on the heels of her…<\/p>\n","protected":false},"author":1,"featured_media":223738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/04\/Kardashian_Skims.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[101399,70988,70470,82052,71745],"class_list":["post-223737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-4-9-21","tag-kim-kardashian","tag-retail","tag-shapewear","tag-venture-capital"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/223737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=223737"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/223737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/223738"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=223737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=223737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=223737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}