{"id":226384,"date":"2021-04-14T08:31:13","date_gmt":"2021-04-14T05:31:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/urban-arrow-on-the-future-of-logistics\/"},"modified":"2021-04-14T08:31:13","modified_gmt":"2021-04-14T05:31:13","slug":"urban-arrow-on-the-future-of-logistics","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/urban-arrow-on-the-future-of-logistics\/","title":{"rendered":"#Urban Arrow on the future of logistics"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35fd505d1fb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35fd505d1fb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/urban-arrow-on-the-future-of-logistics\/#My_crush_on_bikes\" >My crush on bikes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/urban-arrow-on-the-future-of-logistics\/#The_spirit_of_freedom\" >The spirit of freedom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/urban-arrow-on-the-future-of-logistics\/#B2B_Opportunity\" >B2B Opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/urban-arrow-on-the-future-of-logistics\/#Transitioning_away_from_car_ownership\" >Transitioning away from car ownership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/urban-arrow-on-the-future-of-logistics\/#How_can_IoT_resolve_servicing_and_maintenance_issues\" >How can IoT resolve servicing and maintenance issues?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/urban-arrow-on-the-future-of-logistics\/#The_future_of_the_ebike_industry\" >The future of the ebike industry \u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Urban Arrow on the future of logistics<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2021%2F04%2FCargo-Benefit-3.jpg&amp;signature=ddc4fb36364db3c8b1fabece89557a41\" \/><\/p>\n<div><i><span>This article was written by Frank Oudegeest on <\/span><\/i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/urbanmobilitycompany.com\/content\/daily\"><i><span>The Urban Mobility Daily<\/span><\/i><\/a><i><span>, the content site of the Urban Mobility Company, a Paris-based company which is moving the business of mobility forward through physical and virtual events and services. Join their community of 10K+ global mobility professionals by signing up for the<\/span><\/i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/mailchi.mp\/58395d4d91a4\/subscribe-urban-mobility-weekly\"><i><span>Urban Mobility Weekly newsletter<\/span><\/i><\/a><i><span>. Read the original article<\/span><\/i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.autonomy.paris\/en\/the-business-of-mobility\/urban-arrow-mixing-business-and-pleasure\/\"><i><span>here<\/span><\/i><\/a><i><span> and follow them on<\/span><\/i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/autonomy\"><i><span>Linkedin<\/span><\/i><\/a><i><span> and<\/span><\/i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/AUTONOMY\"><i><span>Twitter<\/span><\/i><\/a><i><span>. <\/span><\/i><\/p>\n<p><strong><em>The Business of Mobility is an Urban Mobility Company <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> highlighting some of the most successful new businesses in the mobility sector. Featuring a closer look at the way in which companies stand out, CEOs, Directors, and other c-level executives elaborate on what it takes to turn a great idea into a great company.<\/em><\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/avz903cxvd?videoFoam=true&amp;autoplay=true&amp;silentAutoPlay=true\" title=\"Bumper 06 Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen=\"\" msallowfullscreen=\"\" width=\"100%\" height=\"100%\"><\/iframe><\/p>\n<p>Frank Oudegeest, Director of Urban Arrow B2B, explains how Urban Arrow is turning cargo bikes into a viable alternative to the delivery van.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"My_crush_on_bikes\"><\/span><strong>My crush on bikes <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I began my career in the automotive business and worked there for 18 years, serving brands like BMW, Volvo, and Renault. But I became fed up with the car industry and wanted to work in a more sustainable aspect of the mobility <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>. I\u2019ve always had a crush on bikes, so when the opportunity arose I left the car industry and eventually landed up at Urban Arrow. I started in the business setting up and training dealers, particularly in the Netherlands and Belgium. I was fortunate to join during a time of growth and currently we have 600 dealers in 20 countries.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_spirit_of_freedom\"><\/span><strong>The spirit of freedom <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Dutch are famous for their love of cycling; there\u2019s a spirit of freedom and egalitarianism about the bike which chimes with our national character and with our attitude at Urban Arrow. It\u2019s a great place to work. Urban Arrow has a flat management structure and employees are motivated by their passion for cycling, for interesting design, and for the promise that new mobility will make our cities more livable and reduce carbon emissions.<\/p>\n<p>Organizations that empower their employees are more likely to lead on innovation. One of Urban Arrow\u2019s key contributions in this regard is the modular design: all our bikes have the same rear frame that can be connected to a different front frame. For example, you can start with a family bike that you put your kids in and then change the front part to a cargo version, of which there are various designs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"B2B_Opportunity\"><\/span><strong>B2B Opportunity <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s great to have success in the family market but the real opportunity for cargo bikes to change our cities will come in our contribution to resolving last-mile deliveries.<\/p>\n<p>In 2019 Dutch transport conglomerate, Pon, bought Urban Arrow to expand their bike portfolio, which includes Gazelle, Cerv\u00e9lo, FOCUS, Santa Cruz, and Kalkhoff. The injection of capital and expertise presented us with the opportunity to restructure. We split Urban Arrow into two distinct divisions, family and B2B. I became director of B2B, focusing on direct sales to larger companies and developing new bikes for last-mile delivery in cities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Transitioning_away_from_car_ownership\"><\/span><strong>Transitioning away from car ownership <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whereas our family customers tend to average around 30 kms a week, our business clients average 300-500 kms per week. There\u2019s lots to go wrong when you\u2019re carrying loads of up to 400 kgs for hundreds of kilometers each week.<\/p>\n<p>Fortunately, the ebike industry has advanced to a level where the engine and battery <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> is solid and consistent. Urban Arrow is well served by Bosch motors, which come with excellent warranties and international service support.<\/p>\n<p>The real service and maintenance challenge is in the mechanical parts. A bike has dozens of parts: brakes, sprockets, steering rod, chain, fenders, tires, hubs, cranks etc. The next major shift in the ebike industry will come from service improvements that minimize downtime, ensure predictability, reduce overall cost to ownership, and thus win the business case for transitioning away from car ownership.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_IoT_resolve_servicing_and_maintenance_issues\"><\/span><strong>How can IoT resolve servicing and maintenance issues?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019re working closely with Pon IT to develop our IoT capability. Smart data and IoT is changing the world and a company like ours cannot afford to be left behind. Our aim is to build a system that delivers predictive and proactive maintenance for customers.<\/p>\n<p>I foresee a time when we deliver the same seamless mobility experience which the auto-industry has mastered. Indeed, thanks to our Pon association, we\u2019re learning from the auto-industry business model, as \u2013 no doubt \u2013 they are learning from the bike industry.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_future_of_the_ebike_industry\"><\/span><strong>The future of the ebike industry \u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The mobility revolution is partly about moving away from the ownership model toward the service model. There is the hope that many more people can get around using far fewer resources, and that these resources will be subject to a circular economy \u2013 thus minimizing waste.<\/p>\n<p>Reuse and recycling of parts is certainly top-of-mind in our design, and we have a policy of refitting old bikes to extend their life and minimize waste.<\/p>\n<p>But, the ebike industry still has a way to go before we can say that it\u2019s circular. I think there is an opportunity for a large company to dedicate itself to battery recycling. When a battery dies, it\u2019s mostly small components which break or wear. With fleets (including both cars and micromobility) becoming electrified it\u2019s important that the new mobility industry in solving one problem \u2013 emissions \u2013 does not create another one: unsustainable battery technology.<\/p>\n<p>Therefore, there could be an opportunity for a company to dedicate itself exclusively to extending the life of batteries and improving the sustainability of the battery industry. Urban Arrow would welcome such a business and work closely with them.<\/p>\n<p>One thing I do know is that Urban Arrow will play its part in making our cities more livable and in reducing carbon emissions and pollutants, thus contributing to a cleaner planet.<\/p>\n<hr\/>\n<p><i><span>Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up?\u00a0<\/span><\/i><\/p>\n<p><i><span>Then you need the weekly SHIFT <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter in your life. <\/span><\/i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/share.hsforms.com\/1YPSj53mFQtSeGzy8o72bsw47gef\"><i><span>Click here to sign up<\/span><\/i><\/a><i><span>.<\/span><\/i><\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/urban-arrow-cargo-bikes-delivery-vans-ebike\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Urban Arrow on the future of logistics&#8221; This article was written by Frank Oudegeest on The Urban Mobility Daily, the content site of the Urban Mobility Company, a Paris-based company which is moving the business of mobility forward through physical and virtual events and services. Join their community of 10K+ global mobility professionals by signing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":226385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/shift?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/04\/Cargo-Benefit-3.jpg&signature=eee0fb03ad2883f858b202aacf5b205c","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-226384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/226384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=226384"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/226384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/226385"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=226384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=226384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=226384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}