{"id":226714,"date":"2021-04-14T18:17:38","date_gmt":"2021-04-14T15:17:38","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-my-stolen-bike-inspired-an-iot-innovation\/"},"modified":"2021-04-14T18:17:38","modified_gmt":"2021-04-14T15:17:38","slug":"how-my-stolen-bike-inspired-an-iot-innovation","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-my-stolen-bike-inspired-an-iot-innovation\/","title":{"rendered":"#How my stolen bike inspired an IoT innovation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3b4b213967c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3b4b213967c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-my-stolen-bike-inspired-an-iot-innovation\/#A_bike_theft_turned_lemons_into_lemonade\" >A bike theft turned lemons into lemonade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-my-stolen-bike-inspired-an-iot-innovation\/#Getting_a_handle_on_innovation\" >Getting a handle on innovation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-my-stolen-bike-inspired-an-iot-innovation\/#From_the_Wink_Bar_to_Nuotrax_and_Onitrax\" >From the Wink Bar to Nuotrax and Onitrax<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-my-stolen-bike-inspired-an-iot-innovation\/#IoT_for_three_key_improvements_in_urban_mobility\" >IoT for three key improvements in urban mobility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-my-stolen-bike-inspired-an-iot-innovation\/#Serving_operators_and_manufacturers\" >Serving operators and manufacturers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-my-stolen-bike-inspired-an-iot-innovation\/#The_changing_business_of_e-bike_OEMs\" >The changing business of e-bike OEMs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-my-stolen-bike-inspired-an-iot-innovation\/#The_future_of_micromobility\" >The future of micromobility<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#How my stolen bike inspired an IoT innovation<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2021%2F04%2Fmarkus-spiske-N8BCoYpknUM-unsplash.jpg&amp;signature=d1dc7e0a525a20b968f847fffdcb5eec\" \/><\/p>\n<div><i><span>This article was written by Pierre Regnier on <\/span><\/i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/urbanmobilitycompany.com\/content\/daily\"><i><span>The Urban Mobility Daily<\/span><\/i><\/a><i><span>, the content site of the Urban Mobility Company, a Paris-based company which is moving the business of mobility forward through physical and virtual events and services. Join their community of 10K+ global mobility professionals by signing up for the<\/span><\/i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/mailchi.mp\/58395d4d91a4\/subscribe-urban-mobility-weekly\"><i><span>Urban Mobility Weekly newsletter<\/span><\/i><\/a><i><span>. Read the original article<\/span><\/i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.autonomy.paris\/en\/the-business-of-mobility\/the-business-of-mobility-how-a-stolen-bicycle-inspired-a-cutting-edge-iot-idea\/\"><i><span>here<\/span><\/i><\/a><i><span> and follow them on<\/span><\/i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/autonomy\"><i><span>Linkedin<\/span><\/i><\/a><i><span> and<\/span><\/i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/AUTONOMY\"><i><span>Twitter<\/span><\/i><\/a><i><span>. <\/span><\/i><\/p>\n<p><strong><em>The Business of Mobility is an Urban Mobility Company <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> highlighting some of the most successful new businesses in the mobility sector. Featuring a closer look at the way in which companies stand out, CEOs, Directors and other c-level executives elaborate on what it takes to turn a great idea into a great company.<\/em><\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/avz903cxvd?videoFoam=true&amp;autoplay=true&amp;silentAutoPlay=true\" title=\"Bumper 06 Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen=\"\" msallowfullscreen=\"\" width=\"100%\" height=\"100%\"><\/iframe><\/p>\n<p>Pierre Regnier, CEO of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/velco.tech\/en\/\">Velco<\/a>, explains how Velco is working with both operators and manufacturers to improve the functionality of micromobility and help clients build long-term relationships with end-users<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_bike_theft_turned_lemons_into_lemonade\"><\/span><strong>A bike theft turned lemons into lemonade<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In 2016 I was doing my internship in Paris. As transport was expensive, I was using my bike to get around. One day after leaving the office, I came outside to find my bike had been stolen. The sinking feeling of loss was replaced by inspiration when that night I watched a TV show about the invention of a connected wallet to prevent theft and loss.<\/p>\n<p>I then got together with two friends from Audencia Business School (Johnny Smith and Romain Savour\u00e9) where we had been studying, and so began our quest to use IoT to improve the micromobility experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Getting_a_handle_on_innovation\"><\/span><strong>Getting a handle on innovation <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In 2019 we launched the Wink Bar, a handlebar for ebikes with telematics embedded. The Wink Bar boasted some unique innovations, like headlights that turn on automatically in the dark and a navigation system with flashing lights to tell riders when to turn left or right. Our experience in creating the Wink Bar exposed us to developments in the urban mobility industry, with data and connectivity becoming increasingly important.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"From_the_Wink_Bar_to_Nuotrax_and_Onitrax\"><\/span><strong>From the Wink Bar to Nuotrax and Onitrax <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We realized that we needed telematics not just for e-bikes but for escooters, emopeds and other micromobility. So, we introduced Onitrax (a small plug-in telematics device) mainly for e-scooters and emopeds and re-designed and rebranded the Wink Bar as Nuotrax. Our clients like the integrated design of Nuotrax, which also has the advantage of a quick and simple retrofit. Bike technicians are not having to fit telematics, with the complications of casing and electronics, they\u2019re simply fitting a handlebar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"IoT_for_three_key_improvements_in_urban_mobility\"><\/span><strong>IoT for three key improvements in urban mobility <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Single-car ownership is on the way out as cities encourage electric powered micromobility, which will improve traffic flow and reduce emissions. It\u2019s therefore vital for mobility businesses to match the advantages of car ownership and encourage commuters to make the switch. IoT (the Internet of things) is what\u2019s driving the new mobility revolution as MaaS (mobility-as-a-service) and SaaS (software-as-a-service) turn transport vehicles into platforms of ever-improving utility.<\/p>\n<p>Our mission is to use telematics and SaaS to improve micromobility in three key areas: anti-theft, safety and maintenance. As Johnny Smith (our CMO) put it: \u201cOur aim is to accompany clients by creating value from the data collected and transforming it into high value-added services for your company and users.\u201d The functionality is virtually limitless, both for the operator and the end-user. Operators can track maintenance needs, user flows, average distance <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>ed, etc. Users can track CO2 savings, geolocate their bike, be warned of potential theft incidents, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Serving_operators_and_manufacturers\"><\/span><strong>Serving operators and manufacturers <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Our relationship with V\u00e9ligo, the world\u2019s largest long-term ebike rental company, has given us a valuable insight into how the industry is developing, with both operators and manufacturers wanting to build a long-term relationship with users. IoT has become a powerful tool for marketing and CRM (customer relationship management) purposes.<\/p>\n<p>While our telematics for operators and manufacturers is the same, we differentiate on our SaaS offering: Velco Fleet for operators and Velco OEM for manufacturers. These are white label <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s that can be modified to meet the client\u2019s specific needs and are aimed at improving the customer experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_changing_business_of_e-bike_OEMs\"><\/span><strong>The changing business of e-bike OEMs <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Currently ebike manufacturers are struggling to keep up with consumer demand. This is one reason profit margins on e-bikes are relatively high compared to cars, but this will change as the market matures. Ebike manufacturers will emulate the automotive industry in their business model, exploring annuity revenue potential for servicing, maintenance, financing and added features that come with the connectivity and data-collection capabilities of telematics.<\/p>\n<p>Customers want a hassle-free, safe and consistent ride. Given how much money an ebike can save them in car ownership and other transport costs, they\u2019re willing to pay something for the service. Ebike manufacturers can embed IoT costs in the price of the bike for the first three years and then offer those services at a small monthly fee (e.g. 30 Euro) after that. These services can include proactive and predictive maintenance, battery replacement, anti-theft tracking, accident rescue, etc. The manufacturer can thus guarantee a seamless service, with minimal downtime. Customer features and functionalities will be added as the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> grows and improves.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_future_of_micromobility\"><\/span><strong>The future of micromobility <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No-one can be exactly sure where the Fourth Industrial Revolution is taking us. Just like no one predicted how smartphones would turn into platforms for independently designed apps, we cannot be sure how IoT will improve micromobility. It\u2019s possible that in the next ten to fifteen years micromobility will become autonomous, with all devices and vehicles connected as a way of eliminating traffic accidents.<\/p>\n<p>For now, we will continue to work with operators and manufacturers in laying the foundations of better, cleaner, mobility patterns.<\/p>\n<hr\/>\n<p><i><span>Do EVs excite your electrons? Do ebikes get your wheels spinning? 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