{"id":228599,"date":"2021-04-16T18:23:01","date_gmt":"2021-04-16T15:23:01","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-are-stories-and-why-does-every-social-network-have-them\/"},"modified":"2021-04-16T18:23:01","modified_gmt":"2021-04-16T15:23:01","slug":"what-are-stories-and-why-does-every-social-network-have-them","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-are-stories-and-why-does-every-social-network-have-them\/","title":{"rendered":"#What Are \u201cStories,\u201d and Why Does Every Social Network Have Them?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a33b03d5cf17\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a33b03d5cf17\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-are-stories-and-why-does-every-social-network-have-them\/#What_Are_Stories\" >What Are Stories?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-are-stories-and-why-does-every-social-network-have-them\/#Why_Are_Stories_Everywhere\" >Why Are Stories Everywhere?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-are-stories-and-why-does-every-social-network-have-them\/#Engagement_Is_King\" >Engagement Is King<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>&#8220;#What Are \u201cStories,\u201d and Why Does Every <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social<\/a> Network Have Them?&#8221;<\/strong><\/p>\n<div>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-722366\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/04\/stories.png?width=1200&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"stories icons\" width=\"1200\" height=\"555\"\/><\/p>\n<p>Nearly everyone is a member of at least one social network these days. Whether it\u2019s Facebook, Instagram, Twitter, Snapchat, or even Google, there\u2019s one thing that\u2019s prevalent across all of them: Stories. Why did this h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>en?<\/p>\n<p>Social networks typically have their own unique purposes. Facebook is good for staying in touch with family and friends, Twitter is great for sharing short thoughts, and Instagram is excellent for posting photos. Despite their differences, all of these platforms have \u201cStories\u201d that ultimately work in the same way.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"What_Are_Stories\"><\/span>What Are Stories?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 544px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-722395 size-full\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/04\/stories-1.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"Snapchat stories\" width=\"544\" height=\"274\"\/><figcaption class=\"wp-caption-text\">Snapchat Stories row<\/figcaption><\/figure>\n<p>The first social network to introduce \u201cStories\u201d was Snapchat in 2013. The feature allowed users to upload short videos and photos to a rolling compilation. After 24 hours, the upload would disappear.<\/p>\n<p>This was a big change for Snapchat, which up until that point, was all about sending \u201cSnaps\u201d that would disappear immediately after being viewed. The Stories were also viewable to all of your friends and didn\u2019t need to be specifically sent to individuals or groups.<\/p>\n<p>The idea was to create a longer-lasting \u201cStory\u201d of your day. Each day, you could create a new Story, and your friends could easily pop in and check out what you were up to at any time in that 24-hour window.<\/p>\n<p><strong>RELATED:<\/strong> <strong><em>What Is Snapchat?<\/em><\/strong><\/p>\n<p>Instagram was the first competitor to introduce its own take on Stories. In 2016, the social network launched its creatively named \u201cStories\u201d feature. Instagram\u2019s implementation worked much like Snapchat\u2019s, and it was immediately popular.<\/p>\n<p>Facebook (which owns Instagram) released its own Stories feature a year later. WhatsApp (also owned by Facebook) introduced a similar feature called \u201cStatus\u201d in the same year. Twitter launched \u201cFleets,\u201d its own version of Stories, in 2020.<\/p>\n<p><strong>RELATED:<\/strong> <strong><em>How to Send Disappearing Tweets Using Fleets on Twitter<\/em><\/strong><\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Why_Are_Stories_Everywhere\"><\/span>Why Are Stories Everywhere?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 450px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-722396\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/04\/fleets.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"twitter fleets\" width=\"450\" height=\"169\"\/><figcaption class=\"wp-caption-text\">Twitter Fleets row<\/figcaption><\/figure>\n<p>We\u2019ve established what Stories are, but why have they seemingly infected every social network on the planet? Of course, there\u2019s no concrete answer to that question, but we can make some safe assumptions.<\/p>\n<p>First and foremost, Stories are popular. When Snapchat debuted Stories, it quickly became the most-used feature in the app. Stories make it super easy to share what you\u2019re doing with others. It\u2019s a low-tech way of creating a running \u201cvlog.\u201d<\/p>\n<p>Before Stories, Snapchat was a task-based social network. That means that people would only open the app to take a specific action, like checking a notification or sending a message. Stories transformed it into an app that people wanted to passively check throughout the day.<\/p>\n<p>Social networks like Instagram and Facebook already had that. People post things all the time, so you feel compelled to open the apps and check for content multiple times a day. You don\u2019t want to miss anything. Stories take that to another level.<\/p>\n<p>The temporary aspect of Stories drives people to use social networks even more. If you miss just one day, you could miss a bunch of Stories that can never be seen again. That FOMO (Fear of Missing Out) feeling is potent, and social networks use it to keep you coming back every single day.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Engagement_Is_King\"><\/span>Engagement Is King<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the end, it\u2019s all about engagement. When Snapchat introduced Stories, it didn\u2019t even have a way to monetize its service yet. They created one of the best engagement tools social media has ever seen.<\/p>\n<p>Social networks make money with ads, and they need you to see the ads. Stories are just the latest tool to build engagement and keep you in the app. It\u2019s the perfect recipe for making sure that you come back often.<\/p>\n<p>Of course, Stories can also be really fun to use and view. You can get a good sense of what someone is doing that day, and it\u2019s an easy way to share your own ventures as well. Stories can be whatever you make of them. You don\u2019t <em>have<\/em> to use them to enjoy social media.<\/p>\n<\/div>\n<p><script>\n setTimeout(function(){\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s) } (window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n   fbq('init', '335401813750447');\n   fbq('track', 'PageView');\n  },3000);\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.howtogeek.com\/722354\/what-are-stories-and-why-does-every-social-network-have-them\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#What Are \u201cStories,\u201d and Why Does Every Social Network Have Them?&#8221; Nearly everyone is a member of at least one social network these days. Whether it\u2019s Facebook, Instagram, Twitter, Snapchat, or even Google, there\u2019s one thing that\u2019s prevalent across all of them: Stories. Why did this happen? Social networks typically have their own unique purposes&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":228600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/04\/stories.png?height=200p&trim=2,2,2,2","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-228599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/228599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=228599"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/228599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/228600"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=228599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=228599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=228599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}