{"id":232204,"date":"2021-04-21T15:22:26","date_gmt":"2021-04-21T12:22:26","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/queen-elizabeth-turns-95-has-a-bigger-brand-than-oprah\/"},"modified":"2021-04-21T15:22:26","modified_gmt":"2021-04-21T12:22:26","slug":"queen-elizabeth-turns-95-has-a-bigger-brand-than-oprah","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/queen-elizabeth-turns-95-has-a-bigger-brand-than-oprah\/","title":{"rendered":"#Queen Elizabeth turns 95, has a bigger brand than Oprah"},"content":{"rendered":"

“#Queen Elizabeth turns 95, has a bigger brand than Oprah<\/strong>”<\/p>\n

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Turning 95 on Wednesday will hardly be the birthday Queen Elizabeth II had hoped for due to the recent death of her beloved husband, Prince Philip, amid turmoil inside the royal family.<\/p>\n

But she might at least take comfort from the knowledge her personal brand is bigger than that of American billionaire Oprah Winfrey.<\/p>\n

The UK monarch, born on April 21, 1926, has three times the global reach of the 67-year-old media<\/a> maven, who conducted last month\u2019s bombshell interview<\/a> with Meghan Markle and Prince Harry in which they alleged racism at Buckingham Palace.<\/p>\n

Numbers crunched by German research platform Statistica for True Royalty TV found the head of the British state was not only more talked about than Oprah, but her brand recognition also exceeded the profile of Beyonc\u00e9, Kim Kardashian, Bill Gates and the Obamas.<\/p>\n

The on-demand service also discovered that, despite the damage wrought by her second son, Prince Andrew,<\/a> through his links to the late pedophile Jeffrey Epstein, she had grown The House of Windsor into the world\u2019s fifth-biggest \u201ccorporate\u201d brand ahead of multi-nationals such as Coca-Cola, Nike, Ferrari and Microsoft.<\/p>\n

Referring to the embattled nonagenarian as \u201cthe world\u2019s longest-standing and most successful CEO,\u201d Nick Bullen, co-founder and editor-in-chief of True Royalty TV, said she had \u201cbuilt the British monarchy into one of the world\u2019s biggest brands.\u201d<\/p>\n

\"On
On March 6, 2021, Queen Elizabeth II walks past Commonwealth flags in St George\u2019s Hall at Windsor Castle, to mark Commonwealth Day, in Windsor, England. <\/figcaption>
Getty images<\/span><\/figcaption><\/figure>\n

Experts featured on the channel\u2019s new documentary \u201cElizabeth at 95: The Invincible Queen,\u201d estimated that, were the institution nicknamed \u201cThe Firm\u201d a regular firm, the business would be valued at a whopping $100 billion.<\/p>\n

Interviewed for the special, David Haigh, CEO of the brand valuation and strategy consultancy Brand Finance, said \u201cthat puts it as the UK\u2019s most valuable brand\u201d \u2014 above oil corporation Shell and retailer Marks & Spencer thanks to interests spanning real estate, agriculture and financial investments.<\/p>\n

Meanwhile, as its top executive for nearly 70 years, the queen has a likely value herself of around $50 billion \u2014 or $10 billion more than Coca-Cola.<\/p>\n

Her personal wealth stands at around $560 million, derived from private country estates such as Balmoral and Sandringham, as well as vast collections of jewels, paintings and even stamps.<\/p>\n

Despite calls for it to end<\/a> after she passes away, Britain benefits from the monarchy too, with some estimates placing the brand\u2019s annual contribution to the UK economy at around $2.37 billion, mostly due to tourism.<\/p>\n

And, somewhat surprisingly given the Prince Andrew scandal and fierce criticism from those California transplants, The Duke and Duchess of Sussex, experts believe the queen has handled her PR with flying colors.<\/p>\n

Historian and author Kate Williams told the True Royalty TV documentary the monarch\u2019s \u201cfiring\u201d of Prince Andrew by ordering him to step down from royal duties was the equivalent of \u201ctaking disciplinary action.\u201d<\/p>\n

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