{"id":234453,"date":"2021-04-23T19:55:19","date_gmt":"2021-04-23T16:55:19","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/simone-biles-leaves-nike-for-gaps-athleta-brand\/"},"modified":"2021-04-23T19:55:19","modified_gmt":"2021-04-23T16:55:19","slug":"simone-biles-leaves-nike-for-gaps-athleta-brand","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/simone-biles-leaves-nike-for-gaps-athleta-brand\/","title":{"rendered":"#Simone Biles leaves Nike for Gap’s Athleta brand"},"content":{"rendered":"

“#Simone Biles leaves Nike for Gap’s Athleta brand<\/strong>”<\/p>\n

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Four-time Olympic gymnastics champion\u00a0Simone\u00a0Biles\u00a0has signed up with Gap\u2019s Athleta brand for a new app<\/a>arel partnership, ending an almost six-year deal with Nike.<\/p>\n

The 24-year-old\u00a0Biles, already the most decorated gymnast in world championship history, said in an Instagram post Friday that she wanted to partner with a brand that shares her \u201cpassion to help girls rise and own their limitless potential.\u201d<\/p>\n

\u201cThey are committed to diversity and inclusion, which was really important for me to see in a partner,\u201d she said.<\/p>\n

The move is a blow to Nike, which tried for years with mixed success to grow in the lucrative market for women\u2019s sports apparel, launching yoga, plus-size and maternity lines.<\/p>\n

\u201cWhat Nike have undersold \u2013 or at least under monetized \u2013 in the past is womenswear,\u201d said Michael Faherty, a portfolio manager at Adidas and Nike investor Seilern Investment Management. \u201cYou only have to look across at Lululemon to see the excellent growth they\u2019ve been able to generate in the womenswear space.\u201d<\/p>\n

As it competes with Lululemon and Under Armour, Nike has spent millions cultivating relationships with\u00a0Biles\u00a0and other major athletes, including Serena Williams and Naomi Osaka. These deals have helped Nike\u2019s womenswear sales growth to outstrip<\/a> that of its other brands for the past eight quarters.<\/p>\n

Athleta, founded in 1998 as a brand for female athletes, said it plans to co-create an activewear line with\u00a0Biles\u00a0and design other signature products.<\/p>\n

The brand has also pledged to support\u00a0Biles\u2019 post-Tokyo Olympics gymnastics tour that she is planning to mount herself, rather than the usual tour backed by governing body USA Gymnastics, according to the Wall Street Journal<\/a>.<\/p>\n

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\"Simone
Simone Biles, seen here competing on the balance beam during 2019\u2019s FIG Artistic Gymnastics World Championships in Germany, says new sponsor Athleta shares more of her vision and passions. <\/figcaption>
Getty Images<\/span><\/figcaption><\/figure>\n<\/div>\n

Nike did not respond to Reuters\u2019 requests for comment on\u00a0Biles\u2019 departure.<\/p>\n

She is not the first Nike-sponsored sportsperson to join Athleta. In 2019, six-time Olympic champion Allyson Felix signed up with the Gap-owned brand after penning an opinion piece in the New York Times in which she said she faced potential pay cuts from sponsors including Nike for having children.<\/p>\n

Nike later committed to not financially penalize pregnant athletes. The company has also made a name for itself for taking a stand on social<\/a> issues, fighting against racial injustice and showing solidarity with some protesting athletes.\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Simone Biles leaves Nike for Gap’s Athleta brand” Four-time Olympic gymnastics champion\u00a0Simone\u00a0Biles\u00a0has signed up with Gap\u2019s Athleta brand for a new apparel partnership, ending an almost six-year deal with Nike. The 24-year-old\u00a0Biles, already the most decorated gymnast in world championship history, said in an Instagram post Friday that she wanted to partner with a brand…<\/p>\n","protected":false},"author":1,"featured_media":234454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/04\/simone-biles-drops-nike.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[103166,74674,60591,66404,70890,99461,103317],"class_list":["post-234453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-4-23-21","tag-endorsements","tag-gap","tag-nike","tag-simone-biles","tag-sportswear","tag-us-womens-gymnastics"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/234453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=234453"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/234453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/234454"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=234453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=234453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=234453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}