{"id":236662,"date":"2021-04-27T17:11:48","date_gmt":"2021-04-27T14:11:48","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/spotifys-taking-on-apples-podcast-subscription-platform-with-lower-creator-fees\/"},"modified":"2021-04-27T17:11:48","modified_gmt":"2021-04-27T14:11:48","slug":"spotifys-taking-on-apples-podcast-subscription-platform-with-lower-creator-fees","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/spotifys-taking-on-apples-podcast-subscription-platform-with-lower-creator-fees\/","title":{"rendered":"#Spotify\u2019s taking on Apple\u2019s podcast subscription platform with lower creator fees"},"content":{"rendered":"

“#Spotify\u2019s taking on Apple\u2019s podcast subscript<\/a>ion platform with lower creator fees<\/strong>”<\/p>\n

Spotify today launched a paid\u00a0subscription podcast\u00a0platform, a week after Apple unveiled plans<\/a> for a similar service.<\/p>\n

The new product gives creators a way to monetize their content. They can access the feature through Anchor, Spotify\u2018s podcast creation tool. After marking episodes as subscriber-only, they can publish them to Spotify and other platforms.<\/p>\n

Creators initially won\u2019t have to pay the\u00a0streaming giant to use the service, although they will have to cover the\u00a0transaction fees. From 2023, Spotify plans to introduce a 5% fee for access to the tool.<\/p>\n

The paid content will be fully searchable within the Spotify app, and marked with a lock icon on the play button. Creators can choose to charge subscribers $2.99, $4.99, or $7.99 per month.<\/p>\n

\"\"
Credit: Spotify<\/figcaption>
<\/a>The company said the feature provides \u201ca seamless Spotify listening experience.\u201d<\/figcaption><\/figure>\n

The product has launched with 12 independent creators, who will publish subscriber-only content in their existing podcast feeds. Spotify says it\u2019s now accepting submissions from other creators on its waitlist.<\/p>\n

NPR is also publishing a selection of shows for paid subscribers. Five of the network\u2019s programs will be available from May 4 (How I Built This with Guy Raz<\/em>, Short Wave<\/em>, It\u2019s Been a Minute with Sam Sanders<\/em>, Code Switch<\/em>, and Planet Money<\/em>) with more to come soon.<\/p>\n

[Read:\u00a03 new technologies ecommerce brands can use to connect better with customers]<\/em><\/p>\n

The service rolls out in US today, with more countries to follow in the coming months.<\/p>\n

Apple\u2019s rival product is due to launch in May. However, the iPhone maker will take a 15% cut of creators\u2019 revenues in the first year and 30% in the second.<\/p>\n

Spotify\u2019s lower fees and earlier launch could give it an edge over Apple in the podcast war.<\/p>\n

The\u00a0streaming giant has recently invested heavily in the medium\u00a0to reduce its reliance on music. The company has plowed hundreds of millions of dollars into podcast deals with the likes of\u00a0Joe Rogan and\u00a0Kim Kardashian West and acquisitions of podcast companies<\/a> including The Ringer and Anchor.<\/p>\n

In February, Spotify\u00a0said<\/a> that podcast listeners had doubled in the fourth quarter of 2020,\u00a0 helping the company increase its premium subscriber base by 24% year-on-year.<\/p>\n

Most creators, however, are yet to reap the financial rewards. The new subscription services \u2014 and the rivalry between Apple and Spotify \u2014 should finally give them the chance to cash in on the boom.<\/p>\n

\u00a0<\/p>\n<\/div>\n