{"id":237571,"date":"2021-04-28T17:50:12","date_gmt":"2021-04-28T14:50:12","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/whats-apples-new-app-tracking-transparency-and-why-is-zuck-upset-about-it\/"},"modified":"2021-04-28T17:50:12","modified_gmt":"2021-04-28T14:50:12","slug":"whats-apples-new-app-tracking-transparency-and-why-is-zuck-upset-about-it","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/whats-apples-new-app-tracking-transparency-and-why-is-zuck-upset-about-it\/","title":{"rendered":"#What\u2019s Apple\u2019s new \u2018app tracking transparency\u2019 and why is Zuck upset about it?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a0e9fb98e7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a0e9fb98e7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/whats-apples-new-app-tracking-transparency-and-why-is-zuck-upset-about-it\/#So_what_is_app_tracking_transparency\" >So, what is app tracking transparency?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/whats-apples-new-app-tracking-transparency-and-why-is-zuck-upset-about-it\/#How_does_it_work\" >How does it work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/whats-apples-new-app-tracking-transparency-and-why-is-zuck-upset-about-it\/#Why_is_Facebook_objecting\" >Why is Facebook objecting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/whats-apples-new-app-tracking-transparency-and-why-is-zuck-upset-about-it\/#Should_I_use_it\" >Should I use it?<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#What\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le\u2019s new \u2018app tracking transparency\u2019 and why is Zuck upset about it?<\/strong>&#8221;<\/p>\n<div>Apple users across the globe are adopting the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2021\/04\/26\/ios-14-5-goes-live-with-watch-unlocking-tracking-transparency-and-kissing-emojis\/\">latest operating system update<\/a>, called iOS 14.5, featuring the now-obligatory <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.emojipedia.org\/first-look-217-new-emojis-in-ios-14-5\/\">new batch of emojis<\/a>.<\/p>\n<p>But there\u2019s another change that\u2019s arguably less fun but much more significant for many users: the introduction of \u201capp tracking transparency\u201d.<\/p>\n<p>This feature promises to usher in a new era of user-oriented\u00a0privacy, and not everyone is happy \u2014 most notably <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, which relies on tracking web users\u2019 browsing habits to sell targeted advertising. Some commentators have described it as the beginnings of a new <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cnet.com\/news\/facebook-vs-apple-heres-what-you-need-to-know-about-their-privacy-feud\/\">privacy feud<\/a> between the two tech behemoths.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Apple vs. Facebook: A new iPhone feature would let users stop Facebook from tracking them across other apps, escalating a feud between the companies. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/0gF9JA7EJp\">https:\/\/t.co\/0gF9JA7EJp<\/a><\/p>\n<p>\u2014 The New York Times (@nytimes) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/nytimes\/status\/1386708158870167553?ref_src=twsrc%5Etfw\">April 26, 2021<\/a><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"So_what_is_app_tracking_transparency\"><\/span>So, what is app tracking transparency?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>App tracking transparency is a continuation of Apple\u2019s push to be recognized as the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.apple.com\/newsroom\/2021\/01\/data-privacy-day-at-apple-improving-transparency-and-empowering-users\/\">platform of privacy<\/a>. The new feature allows apps to display a pop-up notification that explains what data the app wants to collect, and what it proposes to do with it.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=Ihw_Al4RNno\">https:\/\/www.youtube.com\/watch?v=Ihw_Al4RNno<\/a><\/p>\n<p>There is nothing users need to do to gain access to the new feature, other than install the latest iOS update, which happens automatically on most devices. Once upgraded, apps that use tracking functions will <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/kateoflahertyuk\/2021\/04\/24\/ios-145-how-this-outstanding-new-feature-will-change-your-iphone-forever\/\">display a request to opt in or out<\/a> of this functionality.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_it_work\"><\/span>How does it work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As Apple has <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developer.apple.com\/documentation\/apptrackingtransparency\">explained<\/a>, the app tracking transparency feature is a new \u201capplication programming interface\u201d, or API \u2014 a suite of programming commands used by developers to interact with the operating system.<\/p>\n<p>The API gives software developers a few pre-canned functions that allow them to do things like \u201crequest tracking authorization\u201d or use the tracking manager to \u201ccheck the authorization status\u201d of individual apps.<\/p>\n<p>In more straightforward terms, this gives app developers a uniform way of requesting these tracking permissions from the device user. It also means the operating system has a centralized location for storing and checking what permissions have been granted to which apps.<\/p>\n<figure class=\"align-right zoomable\">\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/images.theconversation.com\/files\/397486\/original\/file-20210428-19-wfqoup.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/397486\/original\/file-20210428-19-wfqoup.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=237&amp;fit=clip\" sizes=\"auto, (min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" alt=\"\" width=\"600\" height=\"840\" class=\"lazyreplaced\" srcset=\"https:\/\/images.theconversation.com\/files\/397486\/original\/file-20210428-19-wfqoup.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=840&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/397486\/original\/file-20210428-19-wfqoup.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=840&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/397486\/original\/file-20210428-19-wfqoup.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=840&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/397486\/original\/file-20210428-19-wfqoup.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=1056&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/397486\/original\/file-20210428-19-wfqoup.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=1056&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/397486\/original\/file-20210428-19-wfqoup.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=1056&amp;fit=crop&amp;dpr=3 2262w\"\/><\/a><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/news\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fplugged%2F2021%2F04%2F28%2Fwhats-apples-new-app-tracking-transparency-and-why-is-facebook-against-syndication%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: A new App Tracking Transparency feature across iOS, iPadOS, and tvOS will require apps to get the user\u2019s permission before tracking their data across apps or websites owned by other companies. Credit: Apple Newsroom\" data-title=\"Share A new App Tracking Transparency feature across iOS, iPadOS, and tvOS will require apps to get the user\u2019s permission before tracking their data across apps or websites owned by other companies. Credit: Apple Newsroom on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share A new App Tracking Transparency feature across iOS, iPadOS, and tvOS will require apps to get the user\u2019s permission before tracking their data across apps or websites owned by other companies. Credit: Apple Newsroom on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>A new App Tracking Transparency feature across iOS, iPadOS, and tvOS will require apps to get the user\u2019s permission before tracking their data across apps or websites owned by other companies. Credit: Apple <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>room<\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<p>What is missing from the fine print is that there is no physical mechanism to prevent the tracking of a user. The app tracking transparency framework is merely a pop-up box.<\/p>\n<p>It is also interesting to note the specific wording of the pop-up: \u201cask app not to track\u201d. If the application is using legitimate \u201cdevice advertising identifiers\u201d, answering no will result in this <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developer.apple.com\/app-store\/user-privacy-and-data-use\/\">identifier being set to zero<\/a>. This will reduce the tracking capabilities of apps that honor Apple\u2019s tracking policies.<\/p>\n<p>However, if an app is really determined to track you, there are many techniques that could allow them to make surreptitious user-specific identifiers, which may be <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.eff.org\/wp\/behind-the-one-way-mirror\">difficult for Apple to detect or prevent<\/a>.<\/p>\n<p>For example, while an app might not use Apple\u2019s \u201cdevice advertising identifier\u201d, it would be easy for the app to generate a little bit of \u201crandom data\u201d. This data could then be passed between sites under the guise of normal operations such as retrieving an image with the data embedded in the filename. While this would contravene Apple\u2019s developer rules, detecting this type of secret data could be very difficult.<\/p>\n<p>Apple seems prepared to crack down hard on developers who don\u2019t play by the rules. The most recent additions to Apple\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developer.apple.com\/app-store\/review\/guidelines\/\">App Store guidelines<\/a> explicitly tells developers:<\/p>\n<blockquote>\n<p>You must receive explicit permission from users via the App Tracking Transparency APIs to track their activity.<\/p>\n<\/blockquote>\n<p>It\u2019s unlikely major app developers will want to fall foul of this policy \u2014 a ban from the App Store would be costly. But it\u2019s hard to imagine Apple sanctioning a really big player like Facebook or TikTok without some serious behind-the-scenes negotiation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Facebook_objecting\"><\/span>Why is Facebook objecting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook is fuelled by web users\u2019 data. Inevitably, anything that gets in the way of its gargantuan revenue-generating network is seen as a threat. In 2020, Facebook\u2019s revenue from advertising exceeded <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/investor.fb.com\/investor-news\/press-release-details\/2021\/Facebook-Reports-Fourth-Quarter-and-Full-Year-2020-Results\/default.aspx\">US$84 billion<\/a> \u2013 a 21% rise in 2019.<\/p>\n<p>The issues are deep-rooted and reflect the two tech giants\u2019 very different business models. Apple\u2019s business model is the sale of laptops, computers, phones, and watches \u2013 with a significant proportion of its income derived from the vast ecosystem of apps and in-app purchases used on these devices. Apple\u2019s app revenue was reported at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2021\/01\/08\/apples-app-store-had-gross-sales-around-64-billion-in-2020.html\">US$64 billion in 2020<\/a>.<\/p>\n<p>With a vested interest in ensuring its customers are loyal and happy with its devices, Apple is well-positioned to deliver privacy without harming profits.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Should_I_use_it\"><\/span>Should I use it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ultimately, it is a choice for the consumer. Many apps and services are offered ostensibly for free to users. App developers often cover their costs through subscription models, in-app purchases, or in-app advertising. If enough users decide to embrace privacy controls, developers will either change their funding model (perhaps moving to paid apps) or attempt to find other ways to track users to maintain advertising-derived revenue.<\/p>\n<p>If you don\u2019t want your data to be collected (and potentially sold to unnamed third parties), this feature offers one way to restrict the amount of your data that is trafficked in this way.<\/p>\n<p>But it\u2019s also important to note that tracking of users and devices is a valuable tool for advertising optimization by building a comprehensive picture of each individual. This increases the relevance of each advert while also reducing advertising costs (by only targeting users who are likely to be interested). Users also arguably benefit, as they see more (relevant) adverts that are contextualized for their interests.<\/p>\n<p>It may slow down the rate at which we receive personalized ads in apps and websites, but this change won\u2019t be an end to intrusive digital advertising. In essence, this is the price we pay for \u201cfree\u201d access to these services.<\/p>\n<p><em>This article by\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/profiles\/paul-haskell-dowland-382903\">Paul Haskell-Dowland<\/a>, Associate Dean (Computing and Security), <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/institutions\/edith-cowan-university-720\">Edith Cowan University<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/profiles\/nikolai-hampton-1227893\">Nikolai Hampton<\/a>, School of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">Science<\/a>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/institutions\/edith-cowan-university-720\">Edith Cowan University\u00a0<\/a>is republished from <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/apples-new-app-tracking-transparency-has-angered-facebook-how-does-it-work-whats-all-the-fuss-about-and-should-you-use-it-159916\">original article<\/a>.<\/em><\/p>\n<p><i>Did you know we have a newsletter all about consumer tech? It\u2019s called Plugged In \u2013<br \/>\n            <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/share.hsforms.com\/1tNyJLC_3RjuVWih9ygK_6A47gef\">and you can subscribe to it right here<\/a>.<br \/>\n            <\/i><\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/whats-apples-new-app-tracking-transparency-and-why-is-facebook-against-syndication\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#What\u2019s Apple\u2019s new \u2018app tracking transparency\u2019 and why is Zuck upset about it?&#8221; Apple users across the globe are adopting the latest operating system update, called iOS 14.5, featuring the now-obligatory new batch of emojis. But there\u2019s another change that\u2019s arguably less fun but much more significant for many users: the introduction of \u201capp tracking&#8230;<\/p>\n","protected":false},"author":1,"featured_media":237572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/plugged?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/04\/cook-vc-zuck.jpeg&signature=68498300d615bb26004ea518d9fac79b","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-237571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/237571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=237571"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/237571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/237572"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=237571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=237571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=237571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}