{"id":238286,"date":"2021-04-29T13:40:57","date_gmt":"2021-04-29T10:40:57","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-opt-out-of-google-floc-in-chrome\/"},"modified":"2021-04-29T13:40:57","modified_gmt":"2021-04-29T10:40:57","slug":"how-to-opt-out-of-google-floc-in-chrome","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-opt-out-of-google-floc-in-chrome\/","title":{"rendered":"#How to Opt out of Google FLoC in Chrome"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a355cc148596\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a355cc148596\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-opt-out-of-google-floc-in-chrome\/#How_Does_FLoC_Work\" >How Does FLoC Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-opt-out-of-google-floc-in-chrome\/#Privacy_Concerns_around_FLoC\" >Privacy Concerns around FLoC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-opt-out-of-google-floc-in-chrome\/#How_to_Check_If_Your_Chrome_Browser_Is_Using_FLoC\" >How to Check If Your Chrome Browser Is Using FLoC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-opt-out-of-google-floc-in-chrome\/#How_to_Opt_out_of_Google_FLoC\" >How to Opt out of Google FLoC<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>&#8220;#How to Opt out of Google FLoC in Chrome&#8221;<\/strong><\/p>\n<div>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"type:primaryImage wp-image-724836 size-full\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/04\/paper-plane-leaving-group.jpg?width=1200&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"A red paper plane leaving a group of white paper planes.\" width=\"1200\" height=\"555\" data-crediturl=\"https:\/\/www.shutterstock.com\/image-illustration\/3d-renderingdifferent-thinking-concept-paper-plane-1404667205\" data-credittext=\"memedozaslanphotography\/Shutterstock.com\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"type:primaryImage imagecredit\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.shutterstock.com\/image-illustration\/3d-renderingdifferent-thinking-concept-paper-plane-1404667205\">memedozaslanphotography\/Shutterstock.com<\/a><\/span><\/figcaption><\/figure>\n<p>In March 2021, Google began testing its new ad-targeting initiative called Federated Learning of Cohorts (FLoC) with a subset of Chrome users. The plan is to implement FLoC as an alternative to cookies\u2014which are being phased out\u2014to track online behavior.<\/p>\n<p>While Google says that the new measure is designed to respect user privacy, others claim that FLoC creates more problems than it\u2019s trying to solve. Entities like the Electronic Frontier Foundation (EFF) argue that it\u2019s still possible for bad actors to link Google\u2019s anonymized cohort IDs with individual people.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"How_Does_FLoC_Work\"><\/span>How Does FLoC Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p> FLoC works by monitoring people\u2019s browsing, assigning their aggregated behavior an ID, and then grouping browsers with similar browsing behaviors together. The data from these groups, called cohorts, is then used to show people targeted ads.<br \/>\nGoogle claims that this grouping together of anonymized browsing activity will <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/2021-01-privacy-sandbox\/\">effectively hide<\/a> people\u2019s individual identities. Despite that, other big tech companies like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le and Microsoft aren\u2019t getting on the bandwagon.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Privacy_Concerns_around_FLoC\"><\/span>Privacy Concerns around FLoC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The EFF claims that FLoC <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.eff.org\/deeplinks\/2021\/03\/googles-floc-terrible-idea\">raises new privacy concerns<\/a> with its attempt to replace cookies. One is that fingerprinting\u2014the process of figuring out someone\u2019s individual identity from bits of their browsing history\u2014could get easier.<\/p>\n<p>How? Well, since users with similar behavior get grouped together, a bad actor would have to start with only a pool of thousands of anonymized IDs to sift through instead of millions. And if your browsing history is different from others in your cohort, that makes it even easier to pick you out.<\/p>\n<p>Also, if your cohort data is given to a site that you\u2019ve already logged in to with Google, someone with both sets of information could figure out your individual identity\u2014even with your cohort ID anonymized.<\/p>\n<p>Those opposed to FLoC say that it just replaces cookies with a new form of the surveillance business model that\u2019s caused so many problems before. Targeted ads, they argue, cause too many problems to try and save.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"How_to_Check_If_Your_Chrome_Browser_Is_Using_FLoC\"><\/span>How to Check If Your Chrome Browser Is Using FLoC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before opting out, you\u2019ll need to check whether your browser is part of Google\u2019s test run. The EFF\u2019s website <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.eff.org\/deeplinks\/2021\/04\/am-i-floced-launch\">Am I FLoCed?<\/a> lets Chrome users quickly and easily check to see whether FLoC is running in their browser.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"How_to_Opt_out_of_Google_FLoC\"><\/span>How to Opt out of Google FLoC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are being tracked, there are a few options available to disable or opt out of FLoC:<\/p>\n<ul>\n<li aria-level=\"1\">Go into Google Chrome\u2019s settings menu and manually opt out.<\/li>\n<li aria-level=\"1\">Install a browser extension made to block FLoC.<\/li>\n<li aria-level=\"1\">Switch away from Chrome and use a different browser.<\/li>\n<\/ul>\n<p>To manually opt out in Chrome, go into the browser settings and disable third-party cookies. This will also disable FLoC.<\/p>\n<p>You\u2019ll find this option on Chrome\u2019s Settings screen. Click menu &gt; Settings to open it on Windows. On a Mac, click Chrome &gt; Preferences.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-724833 size-full\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/04\/open-chrome-settings.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"Click menu &gt; Settings.\" width=\"648\" height=\"483\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>Select \u201cPrivacy and Security\u201d in the left pane. Click \u201cCookies and other site data\u201d in the right pane.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-724834 size-full\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/04\/access-cookie-settings.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"Click &quot;Privacy and security&quot; and click &quot;Cookies and other site data.&quot;\" width=\"648\" height=\"469\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>Select \u201cBlock Third-party Cookies\u201d under <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a> Settings here. You can now close the Setttings tab.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-724835 size-full\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/04\/block-third-party-cookies.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"Click &quot;Block third-party cookies.&quot;\" width=\"648\" height=\"443\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>Alternatively, you can use the Chrome <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/spreadprivacy.com\/block-floc-with-duckduckgo\/\">browser extension<\/a> designed by the makers of DuckDuckGo. DuckDuckGo is known for its privacy-centric browser and says that searches from its website will disable FLoC by default regardless of whether you have an extension installed.<\/p>\n<p>If you don\u2019t want to bother with either of the above, you could download an entirely new browser to get around FLoC. Brave and Vivaldi, both built on Chromium, have pledged to disable FLoC by default. Safari is built on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/webkit.org\/project\/\">Webkit<\/a>, not Chromium, so FLoC isn\u2019t an issue there. The makers of Firefox have also said that they won\u2019t participate. Microsoft has disabled FLoC in its Chromium-based Microsoft Edge browser, too.<\/p>\n<\/div>\n<p><script>\n setTimeout(function(){\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s) } (window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n   fbq('init', '335401813750447');\n   fbq('track', 'PageView');\n  },3000);\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.howtogeek.com\/724783\/how-to-opt-out-of-google-floc-in-chrome\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#How to Opt out of Google FLoC in Chrome&#8221; memedozaslanphotography\/Shutterstock.com In March 2021, Google began testing its new ad-targeting initiative called Federated Learning of Cohorts (FLoC) with a subset of Chrome users. The plan is to implement FLoC as an alternative to cookies\u2014which are being phased out\u2014to track online behavior. While Google says that the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":238287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/04\/paper-plane-leaving-group.jpg?height=200p&trim=2,2,2,2","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-238286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/238286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=238286"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/238286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/238287"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=238286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=238286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=238286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}