{"id":238341,"date":"2021-04-29T15:47:00","date_gmt":"2021-04-29T12:47:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ticketing-platforms-use-blockchain-to-engage-with-customers-post-pandemic\/"},"modified":"2021-04-29T15:47:00","modified_gmt":"2021-04-29T12:47:00","slug":"ticketing-platforms-use-blockchain-to-engage-with-customers-post-pandemic","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ticketing-platforms-use-blockchain-to-engage-with-customers-post-pandemic\/","title":{"rendered":"# Ticketing platforms use blockchain to engage with customers post-pandemic"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28dc5b28eeb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28dc5b28eeb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ticketing-platforms-use-blockchain-to-engage-with-customers-post-pandemic\/#Blockchain_for_the_ticketing_industry\" >Blockchain for the ticketing industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/ticketing-platforms-use-blockchain-to-engage-with-customers-post-pandemic\/#Engaging_with_ticket_holders_via_a_blockchain_network\" >Engaging with ticket holders via a blockchain network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/ticketing-platforms-use-blockchain-to-engage-with-customers-post-pandemic\/#Concerns_regarding_consumer_privacy\" >Concerns regarding consumer privacy<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong># Ticketing platforms use blockchain to engage with customers post-pandemic <\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjEtMDQvZWJkMDVmZWEtMDA4Ni00NTE2LWI0Y2ItMDU4ZDAyMjA5ZTZkLmpwZw==.jpg\" \/><\/p>\n<div class=\"post-content\" data-v-5a136f3a>The year 2020 was certainly lonely for many people around the world, as the COVID-19 pandemic resulted in the cancellation of almost all <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> events and gatherings. As a result, online events have become the new normal for almost every industry. While some may view this as an innovative development, many industries have struggled to exist due to a lack of ticket sales for events.\u00a0<\/p>\n<p>For instance, the billion-dollar concert and event promotion industry has seen a\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ibisworld.com\/united-states\/market-research-reports\/concert-event-promotion-industry\/\">decline<\/a>\u00a0in revenue at an annualized rate of 11.5%, reaching $17.1 billion in 2021. Data further shows that this decline is a direct result of the coronavirus. Despite COVID-19 vaccination rollouts, a number of major live events are still being\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/article\/cancelled-events-coronavirus.html\">canceled<\/a>. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Blockchain_for_the_ticketing_industry\"><\/span>Blockchain for the ticketing industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Given the current circumstances, ticketing platforms are seeking new ways to ensure revenue growth and customer satisfaction, while being able to adapt to today\u2019s digital economy. Blockchain <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, in particular, is being leveraged by major ticketing platforms as a solution to deliver digital tickets, special offers, updates and more to event-goers. <\/p>\n<p>For example, Live Nation Entertainment \u2014 one of the world\u2019s leading live entertainment companies consisting of Ticketmaster, Live Nation Concerts and Live Nation Sponsorship \u2014 will use a blockchain network to engage, communicate and reward ticket holders moving forward. <\/p>\n<p>Specifically, Live Nation SAS (France) will leverage TixTo.Me, a digital entertainment wallet created by the ticketing company FanDragon Technologies and Aventus Network, a layer-two blockchain protocol. <\/p>\n<p>Alan Rakov, CEO of FanDragon, told Cointelegraph that Live Nation France wanted to find a way to retain its ticket holders, noting that the single biggest issue facing the ticketing industry in 2020 was refunding ticket holders for concerts that were canceled due to the coronavirus:<\/p>\n<blockquote><p>\u201cWe use blockchain to make sure we know who a ticket holder is, and then to deliver engaging messages to help them retain their ticket. We can even send ticket holders new tickets via the blockchain for when an event is rescheduled.\u201d <\/p><\/blockquote>\n<p>Rakov explained that TixTo.Me ensures all tickets and vouchers are secured on a single platform, regardless of where they were purchased. \u201cBlockchain is leveraged as a verification device between ticketing and fans. Fans simply enter a barcode and then we verify that information to issue a ticket on the blockchain,\u201d said Rakov. <\/p>\n<p>The Aventus Network then processes each transaction. Live Nation France is expected to deliver hundreds of thousands of tickets per year via the TixTo.Me digital wallet. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Engaging_with_ticket_holders_via_a_blockchain_network\"><\/span>Engaging with ticket holders via a blockchain network<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While innovative, it\u2019s important to point out that using a blockchain network to issue secure, verifiable tickets is not a new development. For instance, in December 2019, Ticketmaster\u2019s vice president of blockchain products explained how the company has been\u00a0utilizing blockchain for pilot use cases. <\/p>\n<p>The Union of European Football Associations, or more commonly called UEFA, also announced in February 2020 that 1 million soccer match tickets would be distributed to fans via a blockchain-enabled mobile <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lication. <\/p>\n<p>Although the concept of issuing tickets through a blockchain network has been done before, the COVID-19 pandemic has created the need for customers to retain their tickets. As such, innovations like TixTo.Me are going a step further by allowing organizations and artists to directly send ticket holders special offers, updates and engaging content to ensure retention. Rakov mentioned:<\/p>\n<blockquote><p>\u201cLive Nation France can engage with their customers through brand offers and advertising, which is a big leap for the industry. We now have a whole content delivery system through a streaming ticket within a mobile app.\u201d<\/p><\/blockquote>\n<p>In addition to Live Nation France, the Boston Symphony Orchestra, or BSO, also plans to use blockchain to enhance ticket delivery later this year. The BSO recently <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.businesswire.com\/news\/home\/20210331005610\/en\/Boston-Symphony-Orchestra-Taps-True-Tickets-for-Secure-Digital-Ticketing-as-Tanglewood-Reopens-for-Summer-Season\">formed<\/a>\u00a0a partnership\u00a0with True Tickets, a blockchain-based ticketing platform powered by Hyperledger Fabric, to create a ticket-buying experience to meet post-COVID-19 requirements.<\/p>\n<p>Matt Zarracina, co-founder and CEO of True Tickets, told Cointelegraph that the solution will enable the BSO to gain better knowledge into who possesses a ticket from point-of-sale to when tickets are scanned:<\/p>\n<blockquote><p>\u201cThis efficiently allows the BSO to understand who actually attends a performance. This solves some of the common challenges that venues face today, including reclaiming control of tickets from the secondary market while providing better visibility into who a venue\u2019s patrons are.\u201d<\/p><\/blockquote>\n<p>While True Tickets\u2019 blockchain platform will ultimately allow BSO patrons to bypass will call and physical ticket transactions, digital ticketing will also let the BSO communicate with ticket holders before, after and during events. Ticket holders will directly be informed of updated policies and procedures regarding pandemic-related protocols. The True Tickets platform will also inform individuals about plans for reopening, which is expected to happen this summer at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/a5974837ba.site.internapcdn.net\/images\/press-releases\/tanglewood\/2021\/20210319.pdf\">Tanglewood<\/a>,\u00a0the BSO\u2019s home since 1937. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Concerns_regarding_consumer_privacy\"><\/span>Concerns regarding consumer privacy <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although a number of major ticketing platforms have begun leveraging blockchain, concerns around data privacy remain. This shouldn\u2019t come as a surprise, though, as data privacy laws remain <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.secureworldexpo.com\/industry-news\/data-privacy-2021\">fragmented<\/a>, while new technologies, such as blockchain networks\u00a0continue to be targeted by sophisticated hackers. <\/p>\n<p>Alan Vey, co-founder and CEO of Aventus Network, told Cointelegraph that FanDragon ensures that there is a cryptographic link to each digital ticket, along with proof of association with each user in the FanDragon system. However, no personally identifiable information is present in the blockchain\u2019s public domain. <\/p>\n<p>Rakov further remarked that FanDragon is compliant with the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a> Data Protection Regulation in the European Union and that the platform itself does not sell tickets. \u201cDifferent companies sell their own tickets; we just deliver these. We don\u2019t have any transactional level data.\u201d Echoing Rakov, Zarracina noted that True Tickets neither captures nor stores personally identifiable information from venue partners or clients.<\/p>\n<p>Moreover, platforms such as TixTo.Me and True Tickets may very well enable a new era of digital ticketing. According to Rakov, Live Nation France is currently using TixTo.Me, and the company plans to incorporate new features to meet Live Nation\u2019s ongoing needs.<\/p>\n<p>Zarracina further shared that True Tickets\u2019 venue partners have gone from seeing the company\u2019s service as \u201cnice to have\u201d to a requirement due to the pandemic:<\/p>\n<blockquote><p>\u201cWhile the doors have been shut on the majority of live events, there has been an acceleration in technological and digital transformation behind the scenes. We have a number of new partners that we will announce this year, adding to a roster of venues that are working with True Tickets.\u201d<\/p><\/blockquote>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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As a result, online events have become the new normal for almost every industry. While some may&#8230;<\/p>\n","protected":false},"author":1,"featured_media":238342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjEtMDQvZWJkMDVmZWEtMDA4Ni00NTE2LWI0Y2ItMDU4ZDAyMjA5ZTZkLmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74894,76556,74355,117,1545,65078,4965],"class_list":["post-238341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-blockchain","tag-fintech","tag-adoption","tag-business","tag-coronavirus","tag-mainstream","tag-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/238341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=238341"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/238341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/238342"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=238341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=238341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=238341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}