{"id":241306,"date":"2021-05-03T23:43:20","date_gmt":"2021-05-03T20:43:20","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/travis-scott-doesnt-want-to-be-linked-with-branding-or-marketing\/"},"modified":"2021-05-03T23:43:20","modified_gmt":"2021-05-03T20:43:20","slug":"travis-scott-doesnt-want-to-be-linked-with-branding-or-marketing","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/travis-scott-doesnt-want-to-be-linked-with-branding-or-marketing\/","title":{"rendered":"#Travis Scott doesn\u2019t want to be linked with \u201cbranding\u201d or \u201cmarketing\u201d"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af35740a8925\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af35740a8925\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/travis-scott-doesnt-want-to-be-linked-with-branding-or-marketing\/#%E2%80%9CI_guess_Im_a_naturalist%E2%80%9D_Scott_told_AdWeek_in_a_new_interview\" >\u201cI guess I\u2019m a naturalist,\u201d Scott told AdWeek in a new interview.<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Travis Scott doesn\u2019t want to be linked with \u201cbranding\u201d or \u201cmarketing\u201d<\/strong>&#8221;<\/p>\n<h2 class=\"deck\"><span class=\"ez-toc-section\" id=\"%E2%80%9CI_guess_Im_a_naturalist%E2%80%9D_Scott_told_AdWeek_in_a_new_interview\"><\/span>\u201cI guess I\u2019m a naturalist,\u201d Scott told <i>AdWeek<\/i> in a new interview.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"content_blocks\">\n<style>\n<\/style>\n<div id=\"content_block-221763\" class=\"content_block paragraph image triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<p>  <img decoding=\"async\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_760,c_limit,f_auto,q_auto:best\/B26I8012_20200908115736223_20200908010359_jwk50o\/travis-scott-photo-by-jerritt-clark-courtesy-of-mcdonald-s.jpg\" srcset=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_220,c_limit,f_auto,q_auto:best\/B26I8012_20200908115736223_20200908010359_jwk50o\/travis-scott-photo-by-jerritt-clark-courtesy-of-mcdonald-s.jpg 220w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_300,c_limit,f_auto,q_auto:best\/B26I8012_20200908115736223_20200908010359_jwk50o\/travis-scott-photo-by-jerritt-clark-courtesy-of-mcdonald-s.jpg 300w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_400,c_limit,f_auto,q_auto:best\/B26I8012_20200908115736223_20200908010359_jwk50o\/travis-scott-photo-by-jerritt-clark-courtesy-of-mcdonald-s.jpg 400w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_600,c_limit,f_auto,q_auto:best\/B26I8012_20200908115736223_20200908010359_jwk50o\/travis-scott-photo-by-jerritt-clark-courtesy-of-mcdonald-s.jpg 600w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_750,c_limit,f_auto,q_auto:best\/B26I8012_20200908115736223_20200908010359_jwk50o\/travis-scott-photo-by-jerritt-clark-courtesy-of-mcdonald-s.jpg 750w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_840,c_limit,f_auto,q_auto:best\/B26I8012_20200908115736223_20200908010359_jwk50o\/travis-scott-photo-by-jerritt-clark-courtesy-of-mcdonald-s.jpg 840w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_960,c_limit,f_auto,q_auto:best\/B26I8012_20200908115736223_20200908010359_jwk50o\/travis-scott-photo-by-jerritt-clark-courtesy-of-mcdonald-s.jpg 960w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1260,c_limit,f_auto,q_auto:best\/B26I8012_20200908115736223_20200908010359_jwk50o\/travis-scott-photo-by-jerritt-clark-courtesy-of-mcdonald-s.jpg 1260w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1800,c_limit,f_auto,q_auto:best\/B26I8012_20200908115736223_20200908010359_jwk50o\/travis-scott-photo-by-jerritt-clark-courtesy-of-mcdonald-s.jpg 1800w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_2400,c_limit,f_auto,q_auto:best\/B26I8012_20200908115736223_20200908010359_jwk50o\/travis-scott-photo-by-jerritt-clark-courtesy-of-mcdonald-s.jpg 2400w,\" sizes=\"60vw\" alt=\"Travis Scott doesn\u2019t want to be linked with \u201cbranding\u201d or \u201cmarketing\u201d\"><span class=\"img_caption\"><\/p>\n<p>    <span class=\"caption\"><br \/>\n      Travis Scott. Photo by Jerritt Clark, Courtesy of McDonald\u2019s.<br \/>\n    <\/span><\/p>\n<p>  <span class=\"credit\"><br \/>\n      \u00a0<\/p>\n<p>  <\/span><\/p>\n<p><\/span><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-221762\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>            Despite engaging in many high-profile promotional campaigns over the past year, Travis Scott bristles at the idea of that work being linked to the fields of branding and marketing. Named &#8220;Creator Visionary of the Year&#8221; by <i>AdWeek<\/i>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adweek.com\/creativity\/travis-scott-doesnt-like-branding-or-marketing-but-hes-so-damn-good-at-both\/?ntfData=logout\">Scott said in an interview<\/a>, \u201cI don\u2019t like words like \u2018branding\u2019 and \u2018marketing&#8217;&#8230; I just wasn\u2019t ever really into it, you know? I guess I\u2019m a naturalist in that sense.\u201d<\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>            He continued: \u201cI\u2019m just more about putting out very cool things that inspire me and I hope one day inspire other people&#8230; I\u2019m trying to bring a utopian effect&#8230; hoping to inspire the next person to just get creative or even just live their life in an aesthetically pleasing, vibed-out way.\u201d<\/p>\n<p>            The comments, spotted by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.complex.com\/music\/travis-scott-not-fan-of-branding-or-marketing?utm_campaign=musictw&amp;utm_source=twitter.com&amp;utm_medium=social\">Complex<\/a>, are more than a little surprising given how Scott spent his 2020. He collaborated with a number of different companies and franchises including McDonald&#8217;s (for a signature meal and merchandise), <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2020\/4\/23\/21233637\/travis-scott-fortnite-concert-astronomical-live-report\">the video game <i>Fortnite<\/i><\/a> (Scott performed a number of live virtual performances), <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2020\/11\/13\/21564067\/travis-scott-playstation-5-ps5-unboxing-short-movie\">Sony Playstation<\/a> (a pair of Scott-designed shoes and an unboxing video), among others. <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>            However, Scott insists that working with these companies fits with his &#8220;naturalist&#8221; mentality. \u201cI can\u2019t do anything that I\u2019m just not totally comfortable with,\u201d He said. \u201cI was never into being handed anything and just standing behind [a product]. Then we wouldn\u2019t be creators. I\u2019ve always set out to formulate something to bring to each partnership. I\u2019ve just stood on that since day one and maintained it.\u201d<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<p><\/p>\n<div class=\"author\">\n    <span><br \/>\n      By <span class=\"credit_name\">Jordan Darville<\/span><br \/>\n  <\/span><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.thefader.com\/2021\/05\/03\/travis-scott-branding-marketing-adweek\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Travis Scott doesn\u2019t want to be linked with \u201cbranding\u201d or \u201cmarketing\u201d&#8221; \u201cI guess I\u2019m a naturalist,\u201d Scott told AdWeek in a new interview. Travis Scott. Photo by Jerritt Clark, Courtesy of McDonald\u2019s. \u00a0 Despite engaging in many high-profile promotional campaigns over the past year, Travis Scott bristles at the idea of that work being linked&#8230;<\/p>\n","protected":false},"author":1,"featured_media":241307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/thefader-res.cloudinary.com\/private_images\/c_limit,w_1024\/c_crop,h_533,w_1024,x_0,y_59,f_auto,q_auto:eco\/B26I8012_20200908115736223_20200908010359_fmsbuy\/B26I8012_20200908115736223_20200908010359_fmsbuy.jpg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[76732,55160],"class_list":["post-241306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-design","tag-travis-scott"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/241306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=241306"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/241306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/241307"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=241306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=241306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=241306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}