{"id":249512,"date":"2021-05-13T15:00:17","date_gmt":"2021-05-13T12:00:17","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-is-the-privacy-sandbox-in-google-chrome\/"},"modified":"2021-05-13T15:00:17","modified_gmt":"2021-05-13T12:00:17","slug":"what-is-the-privacy-sandbox-in-google-chrome","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-is-the-privacy-sandbox-in-google-chrome\/","title":{"rendered":"#What Is the \u201cPrivacy Sandbox\u201d in Google Chrome?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35bd948f671\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35bd948f671\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-the-privacy-sandbox-in-google-chrome\/#Privacy_Sandbox_Is_FLoC\" >Privacy Sandbox Is FLoC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-the-privacy-sandbox-in-google-chrome\/#How_to_Disable_or_Enable_Privacy_Sandbox\" >How to Disable (or Enable) Privacy Sandbox<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>&#8220;#What Is the \u201cPrivacy Sandbox\u201d in Google Chrome?&#8221;<\/strong><\/p>\n<div>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"type:primaryImage wp-image-727515 size-full\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/05\/google_chrome_privacy_hero.png?width=1200&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"An abstract blue privacy icon from Google.\" width=\"1200\" height=\"555\" data-crediturl=\"https:\/\/blog.google\/products\/ads-commerce\/2021-01-privacy-sandbox\/\" data-credittext=\"Google\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"type:primaryImage imagecredit\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/2021-01-privacy-sandbox\/\">Google<\/a><\/span><\/figcaption><\/figure>\n<p>Google is trying to shake up how the advertising industry (and others) track people online.\u00a0At the heart of the changes is a feature in Google Chrome called \u201cPrivacy Sandbox,\u201d which Google started rolling out in early 2021.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Privacy_Sandbox_Is_FLoC\"><\/span>Privacy Sandbox Is FLoC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Federated Learning of Cohorts, or FLoC for short, is a cornerstone of the \u201cprivacy-first future for web advertising\u201d that Google laid out in a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/2021-01-privacy-sandbox\/\">blog post<\/a> in January of 2021.<\/p>\n<p>Google is an advertising company first and foremost. By tracking a user with a third-party tracking cookie, Google builds up a profile of the things that the user is interested in, from their favorite sports teams to who they vote for every four years. This identifier is then used to target the user with specific adverts that they\u2019re likely to be interested in, and thus, more likely to click on.<\/p>\n<p>The problem with tracking cookies is that they identify each user as a unique token. While the identity of the user isn\u2019t necessarily disclosed, each user is treated as a unique entity by the search giant, albeit exclusively for advertising purposes. FLoC aims to change this fundamental aspect of online advertising.<\/p>\n<p>Instead of tracking users via a tracking cookie, FLoC runs on the browser side and analyzes a user\u2019s online behavior locally. Using this browser history, Chrome monitors your browsing activity and places you in a \u201ccohort\u201d of other users with similar tastes and habits. Chrome then reports that cohort to websites that take advantage of FLoC.<\/p>\n<p>In other words, rather than letting third-party websites track your browsing activity with third-party cookies, Chrome itself will track your browsing activity\u2014locally\u2014and tell the websites that you visit what type of advertising you might be interested in.<\/p>\n<p>As you might imagine, organizations like <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.eff.org\/deeplinks\/2021\/03\/googles-floc-terrible-idea\">the EFF<\/a> think that this <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach has its own privacy problems. FLoC is controversial. As of May 2021, no other browser developers have announced plans to implement it.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"How_to_Disable_or_Enable_Privacy_Sandbox\"><\/span>How to Disable (or Enable) Privacy Sandbox<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p> By default, the \u201cPrivacy Sandbox\u201d trial option is on for all Chrome users. This doesn\u2019t mean that FLoC is enabled for your Chrome browser, but it does mean that Google might enable FLoC for your Chrome browser at any time.\u00a0In early 2021, Google had enabled FLoC for .5% of Chrome users in regions like Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and the United States.<br \/>\nYou can opt out of the Privacy Sandbox (FLoC) by changing a simple setting inside Google Chrome.<\/p>\n<p>To do this, launch Chrome and click menu &gt; Settings.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-724833 size-full\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/04\/open-chrome-settings.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"Click menu &gt; Settings.\" width=\"648\" height=\"483\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>Select \u201cPrivacy and Security\u201d on the left, and then click \u201cPrivacy Sandbox\u201d under Privacy and Security.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-727265 size-full\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/04\/open-privacy-sandbox-page.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"Click &quot;Privacy and security&quot; and click &quot;Privacy sandbox.&quot;\" width=\"650\" height=\"452\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>Disable the \u201cPrivacy Sandbox\u201d toggle to opt out of the Privacy Sandbox (also known as FLoC).<\/p>\n<p>(To disable the option, make sure that it\u2019s gray and on the left instead of blue and on the right.)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-727514\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/05\/privacy_sandbox.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"Opt Out of Google Chrome Privacy Sandbox\" width=\"650\" height=\"366\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>Now, your Chrome browser won\u2019t ever join the FLoC trial. However, when Google rolls out the Privacy Sandbox as a stable feature to all Chrome users, it may be reenabled at that time. We\u2019ll just have to see what happens.<\/p>\n<\/div>\n<p><script>\n setTimeout(function(){\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s) } (window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n   fbq('init', '335401813750447');\n   fbq('track', 'PageView');\n  },3000);\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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Privacy Sandbox Is FLoC Federated Learning of Cohorts, or&#8230;<\/p>\n","protected":false},"author":1,"featured_media":249513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/05\/google_chrome_privacy_hero.png?height=200p&trim=2,2,2,2","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-249512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/249512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=249512"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/249512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/249513"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=249512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=249512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=249512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}