{"id":249997,"date":"2021-05-14T15:30:39","date_gmt":"2021-05-14T12:30:39","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/this-startup-is-using-big-data-to-find-the-next-music-superstar\/"},"modified":"2021-05-14T15:30:39","modified_gmt":"2021-05-14T12:30:39","slug":"this-startup-is-using-big-data-to-find-the-next-music-superstar","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/this-startup-is-using-big-data-to-find-the-next-music-superstar\/","title":{"rendered":"#This startup is using Big Data to find the next music superstar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3ab68aa310a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3ab68aa310a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/this-startup-is-using-big-data-to-find-the-next-music-superstar\/#What_problem_is_it_solving\" >What problem is it solving?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/this-startup-is-using-big-data-to-find-the-next-music-superstar\/#Wheres_the_AI\" >Where\u2019s the AI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/this-startup-is-using-big-data-to-find-the-next-music-superstar\/#How_was_it_trained\" >How was it trained?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/this-startup-is-using-big-data-to-find-the-next-music-superstar\/#Lets_talk_about_some_stats\" >Let\u2019s talk about some stats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/this-startup-is-using-big-data-to-find-the-next-music-superstar\/#Whats_next_and_what_are_the_challenges\" >What\u2019s next and what are the challenges<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#This startup is using Big Data to find the next music superstar<\/strong>&#8221;<\/p>\n<div>We rely a lot on Spotify\u2019s (or any other streaming service\u2019s) algorithms to find us the next earworm.<\/p>\n<p>To find the next big artist, record labels and executives need to listen to demos or go to gigs in search of\u00a0gems. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.andrson.com\/\">Andrson<\/a> is trying to change all this by breaking down songs and providing more data about tracks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_problem_is_it_solving\"><\/span>What problem is it solving?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When we listen to a new artist, we mentally compare them to songs and bands we know. Andrson is making this phenomenon possible by using AI to assign a similarity\u00a0score to a band and their songs.<\/p>\n<p>For example, a music executive can search for artists that are similar to Bruno Mars or Ariana Grande. The platform shows the percentage similarity of a musician to these artists or their songs. There\u2019s also a location filter that could narrow down the search for artists in their vicinity.<\/p>\n<p>For artists, it gives a platform to showcase their songs and get discovered for gigs, and sign deals with music labels.<\/p>\n<p>The company believes that Spotify and other music services are designed to make already popular music more popular and that hinders artist discovery. So by putting an onus on what they call \u201cpure audio analysis,\u201d Andrson wants to highlight any artists even if they have one recorded song.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wheres_the_AI\"><\/span>Where\u2019s the AI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Andrson\u2019s AI prowess lies in its ability to match songs and artists on multiple levels.\u00a0<span>The company says that often songs are associated with mood labels that are assigned by humans.<\/span><\/p>\n<p>For example, when an executive for Sony would be looking for a background track for a romantic scene, they might be typing in keywords such as \u201cromantic\u201d or \u201clove\u201d in a software.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1350802 js-lazy\" alt=\"\" width=\"500\" height=\"500\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a.jpeg\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a.jpeg 500w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a-96x96.jpeg 96w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a-210x210.jpeg 210w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a-270x270.jpeg 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a-135x135.jpeg 135w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a-192x192.jpeg 192w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a-470x470.jpeg 470w\"\/><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/news\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fneural%2F2021%2F05%2F14%2Fthis-startup-is-using-big-data-to-find-the-next-music-superstar%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Artist profile on Andrson with a percentage resemblance scores\" data-title=\"Share Artist profile on Andrson with a percentage resemblance scores on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Artist profile on Andrson with a percentage resemblance scores on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Artist profile on Andrson with a percentage resemblance scores<\/figcaption><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1350802\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a.jpeg\" alt=\"\" width=\"500\" height=\"500\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a.jpeg 500w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a-96x96.jpeg 96w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a-210x210.jpeg 210w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a-270x270.jpeg 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a-135x135.jpeg 135w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a-192x192.jpeg 192w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/7bdbbfe1-4f16-4078-a975-5bc07a23c03a-470x470.jpeg 470w\"\/><\/noscript><\/figure>\n<p>In Andrson, they can do that and search for tracks that fall in the category of a certain song the executive is looking for instead of going through millions of songs under a mood label.<\/p>\n<p>Plus, it gives them the option to save some money and not use a popular track that might be expensive to license.<\/p>\n<p>Andrson lets artists upload their songs and videos to their platforms. Once that\u2019s done, the algorithm looks at more than 600 data points \u2014 including genre, instruments, era, and type of vocals \u2014 to analyze the song and categorize it in different ways from likeness to other artists and genres.<\/p>\n<p>It also finds out the most catchy or prominent part of the song that will make you like the track.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_was_it_trained\"><\/span>How was it trained?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Andrson says that since music is a multi-faceted phenomenon, it uses multiple datasets from different academia and\u00a0genres to train its algorithms. These datasets have various thousands of tracks with existing data points that could help with training the neural network.<\/p>\n<p>Plus, the company has created a feedback loop to train its algorithm based on tracks uploaded by users.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-featured_img wp-image-1350804 js-lazy\" alt=\"\" width=\"796\" height=\"411\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Andrson_Desktop_Version_-Search-3-796x411.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Andrson_Desktop_Version_-Search-3-796x411.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Andrson_Desktop_Version_-Search-3-280x144.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Andrson_Desktop_Version_-Search-3-523x270.png 523w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Andrson_Desktop_Version_-Search-3-262x135.png 262w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Andrson_Desktop_Version_-Search-3-1592x821.png 1592w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-featured_img wp-image-1350804\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Andrson_Desktop_Version_-Search-3-796x411.png\" alt=\"\" width=\"796\" height=\"411\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Andrson_Desktop_Version_-Search-3-796x411.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Andrson_Desktop_Version_-Search-3-280x144.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Andrson_Desktop_Version_-Search-3-523x270.png 523w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Andrson_Desktop_Version_-Search-3-262x135.png 262w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Andrson_Desktop_Version_-Search-3-1592x821.png 1592w\"\/><\/noscript><\/figure>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lets_talk_about_some_stats\"><\/span>Let\u2019s talk about some stats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Andrson has over 10,000 artists on the platform across six continents. The company works with more than 50 companies that include booking agents and major record labels from across the world.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_next_and_what_are_the_challenges\"><\/span>What\u2019s next and what are the challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Neil Dunne, the co-founder of the company, told me that after a while Spotify <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears to recommend the same set of artists to you and that could get boring. While Andrson is aimed towards connecting music industry executives and artists, it could also let fans discover hidden gems.<\/p>\n<p>To let listeners discover underground music, the company has launched its AI-powered tool called <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/rewrapped.andrson.com\/main\">ReWrapped<\/a>. It analyzes some of your favorite tracks from Spotify Wrapped and suggests songs that you might like. If those songs are not on Spotify, you\u2019ll get a link to stream them on Andrson.<\/p>\n<p>The company\u2019s working on removing as much bias as possible from their system. They admit that every AI system has an inherent bias, so their idea is to remove genre or popularity bias from the songs.<\/p>\n<p>Currently, many artists, such as Billie Eilish and BTS, are producing songs that are not bound by traditional genres or structures. Andrson hopes that its temporal and spectral analysis can analyze these tracks in a different way. Plus, the company says that as newer artists are coming to the platform it hopes that its algorithm can identify the next\u00a0genre-bending star before anyone else does.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/this-startup-is-using-big-data-to-find-the-next-music-superstar\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#This startup is using Big Data to find the next music superstar&#8221; We rely a lot on Spotify\u2019s (or any other streaming service\u2019s) algorithms to find us the next earworm. To find the next big artist, record labels and executives need to listen to demos or go to gigs in search of\u00a0gems. Andrson is trying&#8230;<\/p>\n","protected":false},"author":1,"featured_media":249998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/neural?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Andrson.jpg&signature=36d0b14db3c885c316fde456f75a2d4c","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-249997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/249997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=249997"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/249997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/249998"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=249997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=249997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=249997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}