{"id":251634,"date":"2021-05-17T17:30:13","date_gmt":"2021-05-17T14:30:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/hbo-max-to-spin-off-with-discovery-film\/"},"modified":"2021-05-17T17:30:13","modified_gmt":"2021-05-17T14:30:13","slug":"hbo-max-to-spin-off-with-discovery-film","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/hbo-max-to-spin-off-with-discovery-film\/","title":{"rendered":"#HBO Max to Spin Off With Discovery+ \u2013 \/Film"},"content":{"rendered":"

“#HBO Max to Spin Off With Discovery+ \u2013 \/Film<\/strong>”<\/p>\n

\n

\"warnermedia<\/p>\n

AT&T<\/strong> spent $85 billion on Time Warner\u00a0in 2016 and it looks like it wants its money back. Just as the streaming wars have reached their heights, the telecommunications conglomerate app<\/a>ears to be pulling the plug on its entertainment ambitions with a deal with Discovery<\/strong> that will spin off its WarnerMedia<\/a> assets, including HBO Max<\/strong>, into a new standalone media company.<\/p>\n

AT&T is selling off its WarnerMedia division to Discovery. The two companies announced Monday morning that they have struck a $43 billion deal that will combine WarnerMedia\u2019s entertainment assets with Discovery to\u00a0create a \u201cpremier, standalone global entertainment company,\u201d according to a press release (via CNN<\/a>).
\nThis means that all the brands under WarnerMedia (Warner Bros.,<\/strong> HBO<\/strong>, CNN<\/strong>, Cartoon Network<\/strong>, Cinemax<\/strong>, TBS<\/strong>, TNT<\/strong>, Adult Swim<\/strong>, and DC Comics<\/strong>) and the brands under Discovery (Discovery<\/strong>, Food Network<\/strong>, HGTV<\/strong>, OWN<\/strong>, TLC<\/strong>, Animal Planet<\/strong>) will live under the same roof. That goes for the separate streaming services under WarnerMedia and Discovery, HBO Max and Discovery+<\/strong>, though it\u2019s unclear if the two streaming platforms will be combined into one mega-platform or be bundled in a package deal akin to Disney+ and Hulu.<\/p>\n

While the effect that this deal has on AT&T shareholders was shared in great detail by the companies (per the press release\u00a0AT&T\u2019s shareholders would receive \u201cstock representing 71% of the new company\u201d), it\u2019s less clear what effect this will have on WarnerMedia and its brands as we know them. HBO Max launched in spring 2020 to a somewhat fumbled rollout, but has emerged as one of the leading streaming services today thanks to smart creative choices and a truly impressive library. But could it undergo yet\u00a0another<\/em> confusing rebrand to be combined with Discovery+? That\u2019s yet to be seen, thought the press release assures that the deal will combine \u201cWarnerMedia\u2019s storied content library of popular and valuable IP with Discovery\u2019s global footprint.\u201d<\/p>\n

\u201cThe new company will be able to invest in more original content for its streaming services, enhance the programming options across its global linear pay TV and broadcast channels, and offer more innovative video experiences and consumer choices,\u201d the press release reads.<\/p>\n

Discovery CEO David Zaslav will run the combined business. \u201cExecutives from both companies\u201d will be in \u201ckey leadership roles,\u201d with Jason Kilar<\/strong> confirmed to remain the CEO of WarnerMedia in a conference call between AT&T and Discovery (via Julia Alexander<\/a>).<\/p>\n

AT&T CEO\u00a0John Stankey said the deal is expected to close in 2022. As for AT&T,\u00a0\u00a0it plans to shift its focus to mobile and broadband. So, back to being a telecom company.<\/p>\n

Cool Posts From Around the Web:<\/strong><\/p>\n

\n <\/div>\n