{"id":254813,"date":"2021-05-20T20:37:41","date_gmt":"2021-05-20T17:37:41","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/oatly-headed-for-ipo-valuing-it-over-10-billion\/"},"modified":"2021-05-20T20:37:41","modified_gmt":"2021-05-20T17:37:41","slug":"oatly-headed-for-ipo-valuing-it-over-10-billion","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/oatly-headed-for-ipo-valuing-it-over-10-billion\/","title":{"rendered":"#Oatly headed for IPO valuing it over $10 billion"},"content":{"rendered":"

“#Oatly headed for IPO valuing it over $10 billion<\/strong>”<\/p>\n

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Shares of Swedish oat milk brand Oatly soared nearly 30 percent during the company\u2019s public market debut Thursday.<\/p>\n

The stock began trading around 11:45 a.m. ET at $22.12, about 30 percent above the IPO price, giving the company a valuation of $13.1 billion. The Malmo, Sweden-based company is trading on the Nasdaq under the ticker \u201cOTLY.\u201d<\/p>\n

The oat-milk maker priced its IPO on Wednesday evening at $17 per share, at the top of its indicated range, giving it a valuation of $10 billion and raising over $1.4 billion from the sale of new and existing equity.<\/p>\n

The company sells a milk substitute made from oats. It\u2019s grown rapidly since its US debut five years ago, riding a wave of interest in plant-based foods, particularly among health- and sustainability-conscious millennials and Gen Z consumers.\u00a0<\/p>\n

\"A
The Swedish oat milk producer has grown rapidly since its arrive in the US five years ago. <\/figcaption>
TT NEWS<\/a> AGENCY\/AFP via Getty Ima<\/span><\/figcaption><\/figure>\n

As of the end of 2020, Oatly products were sold in about 8,500 retail shops and nearly 10,000 coffee shops in the US, according to the company\u2019s regulatory filings.<\/p>\n

The market for plant-based alternatives is competitive, with start-ups like Beyond Meat and Impossible Foods already in the space, and established food companies like Nestle and Target announcing plans to pursue plant-based food options. And even within the milk alternative market, Oatly faces steep competition with deep-pocketed rivals like Danone and Unilever.\u00a0<\/p>\n

But Oatly has largely managed to distinguish itself with offbeat marketing, in particular. The company debuted a memorable low-budget commercial at this year\u2019s Super Bowl, which featured Oatly CEO Toni Petersson sitting at a piano in the middle of a field singing, \u201cWow! Wow! No Cow!\u201d\u00a0<\/p>\n

After poor reviews, the company gave away Tee-shirts that read, \u201cI totally hated that Oatly commercial.\u201d<\/p>\n

\"Oatly
Oatly earned a $2 billion valuation even though the company has yet to post a profit.<\/figcaption>
Jeff Greenberg\/Universal Images<\/span><\/figcaption><\/figure>\n

The company\u2019s cartons and advertising on billboards, busses and elsewhere also feature over-the-top claims about the benefits of oat milk.<\/p>\n

\u201cThink cow\u2019s milk. Without the cow and the milk part. And 80% fewer greenhouse gas emissions: That\u2019s all,\u201d reads one advertisement featured in the company\u2019s regulatory filings.\u00a0<\/p>\n

In addition to oat milk, the company also now sells some oat-based ice cream, yogurt, cooking creams and spreads.\u00a0<\/p>\n

The company has scored some big-name investors. Last July, a group led by private equity giant Blackstone and that included Oprah Winfrey, Natalie Portman, Jay-Z\u2019s entertainment agency and former Starbucks CEO Howard Schultz invested $200 million in Oatly.\u00a0<\/p>\n

That investment spurred some backlash for Oatly from protestors who criticized the company\u2019s ties to Blackstone, which has investments in a handful of companies that don\u2019t share Oatly\u2019s vision around sustainability. <\/p>\n

The investment nonetheless earned Oatly a $2 billion valuation, even though the company has yet to post a profit. While sales more than doubled from 2019 to hit $421.4 million last year, it posted a loss of $60.4 million as it invested in product development, new factories and marketing, according to its regulatory filings.\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Oatly headed for IPO valuing it over $10 billion” Shares of Swedish oat milk brand Oatly soared nearly 30 percent during the company\u2019s public market debut Thursday. The stock began trading around 11:45 a.m. ET at $22.12, about 30 percent above the IPO price, giving the company a valuation of $13.1 billion. The Malmo, Sweden-based…<\/p>\n","protected":false},"author":1,"featured_media":254814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/05\/oatly-52.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[106542,5007,106625,72388],"class_list":["post-254813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-5-20-21","tag-ipo","tag-milk","tag-stock-market"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/254813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=254813"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/254813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/254814"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=254813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=254813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=254813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}