{"id":260300,"date":"2021-05-27T11:09:19","date_gmt":"2021-05-27T08:09:19","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/3-things-self-driving-cars-need-to-fix-before-anyone-will-buy-them\/"},"modified":"2021-05-27T11:09:19","modified_gmt":"2021-05-27T08:09:19","slug":"3-things-self-driving-cars-need-to-fix-before-anyone-will-buy-them","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/3-things-self-driving-cars-need-to-fix-before-anyone-will-buy-them\/","title":{"rendered":"#3 things self-driving cars need to fix before anyone will buy them"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a412a8ba4e14\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a412a8ba4e14\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/3-things-self-driving-cars-need-to-fix-before-anyone-will-buy-them\/#Concerns\" >Concerns:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/3-things-self-driving-cars-need-to-fix-before-anyone-will-buy-them\/#Benefits\" >Benefits:<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#3 things self-driving cars need to fix before anyone will buy them<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2021%2F05%2FUntitled-design-43.jpg&amp;signature=c4493990b60aed2c0f12a075ebb31f38\" \/><\/p>\n<div><span>The University of Kent, Toulouse Business School, ESSCA School of Management, and ESADE Business School conducted\u00a0research to detect how consumers feel towards the gradual emergence of autonomous vehicles.<\/span><\/p>\n<p>Through\u00a0<span>qualitative interviews and quantitative surveys, they uncovered three key concerns and three key benefits, respectively.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Concerns\"><\/span>Concerns:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Performance and safety risks regarding the AI and sensor systems of the vehicles.<\/li>\n<li>Loss of driving competency due to the reliance on automated systems.<\/li>\n<li>Cybersecurity risks as a result of hacking.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Benefits\"><\/span>Benefits:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Freeing of time that would be otherwise spent on driving.<\/li>\n<li>Reducing the possibility of human error regarding accidents.<\/li>\n<li>Outperforming human capability in activities such as traffic prediction and speed handling.<\/li>\n<\/ul>\n<p>According to Ben Lowe,\u00a0<span>Professor of Marketing at the University of Kent and co-author of the study, the aim of this research is to illustrate how the perceived concerns and benefits can help manufacturers and marketers to better <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eal to consumers.\u00a0<\/span><\/p>\n<p>Lowe also adds that these key concerns play a major role in the consumers\u2019 decision making, with performance being the biggest priority. But more than that, manufacturers and marketers need to take steps to address the unease regarding online security and the reduced autonomy of the driver. That\u2019s the only way they can enhance the adoption of autonomous products.<\/p>\n<p>If you\u2019d like to know more about the study, you can find the paper on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S004016252100278X?dgcid=coauthor\">Science Direct<\/a>.<\/p>\n<p><em>HT \u2013 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.eurekalert.org\/pub_releases\/2021-05\/uok-hal052621.php\">EurekAlert!<\/a><\/em><\/p>\n<hr\/>\n<p><i><span>Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up?\u00a0<\/span><\/i><\/p>\n<p><i><span>Then you need the weekly SHIFT <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter in your life.\u00a0<\/span><\/i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/share.hsforms.com\/1YPSj53mFQtSeGzy8o72bsw47gef\"><i><span>Click here to sign up<\/span><\/i><\/a><i><span>.<\/span><\/i><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/3-things-self-driving-cars-need-to-fix-before-anyone-will-buy-them\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#3 things self-driving cars need to fix before anyone will buy them&#8221; The University of Kent, Toulouse Business School, ESSCA School of Management, and ESADE Business School conducted\u00a0research to detect how consumers feel towards the gradual emergence of autonomous vehicles. Through\u00a0qualitative interviews and quantitative surveys, they uncovered three key concerns and three key benefits, respectively.\u00a0&#8230;<\/p>\n","protected":false},"author":1,"featured_media":260301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/shift?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Untitled-design-43.jpg&signature=b76d54724d5f3a1fd4d62fcacff96a8c","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-260300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/260300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=260300"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/260300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/260301"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=260300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=260300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=260300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}