{"id":260791,"date":"2021-05-27T15:15:50","date_gmt":"2021-05-27T12:15:50","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-make-it-as-a-non-specialist-founder\/"},"modified":"2021-05-27T15:15:50","modified_gmt":"2021-05-27T12:15:50","slug":"how-to-make-it-as-a-non-specialist-founder","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-make-it-as-a-non-specialist-founder\/","title":{"rendered":"#How to make it as a \u2018non-specialist\u2019 founder"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26e1ac81e8b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26e1ac81e8b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-it-as-a-non-specialist-founder\/#Could_Agritech_be_a_gold_rush_sector_for_serial_entrepreneurs\" >Could Agritech be a gold rush sector for serial entrepreneurs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-it-as-a-non-specialist-founder\/#Are_tech_expertise_and_entrepreneurial_smarts_enough_to_break_into_a_completely_foreign_industry\" >Are tech expertise and entrepreneurial smarts enough to break into a completely foreign industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-it-as-a-non-specialist-founder\/#Winning_over_trust_with_the_experts\" >Winning over trust with the experts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-it-as-a-non-specialist-founder\/#Convincing_customers_to_take_the_first_bite\" >Convincing customers to take the first bite<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#How to make it as a \u2018non-specialist\u2019 founder<\/strong>&#8221;<\/p>\n<div><span style=\"font-weight: 400;\">What do you need to start a successful business? Common sense would say business smarts and of course the know-how to succeed in your industry. But what if you only have the former?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rise of serial entrepreneurship has brought about the era of the non-specialist entrepreneur. These entrepreneurs are <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ists who specialize in starting, operating, and scaling businesses and not in the ins and outs of the industry they\u2019re looking to disrupt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find them across all industries, with the most lucrative being those still on the cusp of their technological revolution. If your aim is to build and scale a successful business, why would you enter the overcrowded world of dating <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s or food delivery? It\u2019s the (let\u2019s admit it) \u2018less sexy\u2019 industries like manufacturing, construction, and real estate where the real potential for disruption and success lies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agritech in particular is a great example of an industry that was lagging behind in terms of tech adoption but is now experiencing a boom, with entrepreneurs applying new technologies to solve the biggest challenges facing farmers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But can non-specialists actually be successful in industries they don\u2019t fully understand? And, perhaps key to this question, how do they actually gain trust from customers who <em>are<\/em> experts in their field?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We spoke with three Agritech entrepreneurs from <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.xeurope.eu\/\"><span style=\"font-weight: 400;\">X-Europe<\/span>\u2018s<\/a><span style=\"font-weight: 400;\"> Deeptech accelerator program about why they chose this field, how they broke into the industry, and what it took to develop and scale a successful business as a non-specialist.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Could_Agritech_be_a_gold_rush_sector_for_serial_entrepreneurs\"><\/span><b>Could Agritech be a gold rush sector for serial entrepreneurs?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The global population is set to reach almost ten billion by 2050. In order to feed a population of this size, we\u2019ll need to <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.un.org\/en\/chronicle\/article\/feeding-world-sustainably\"><span style=\"font-weight: 400;\">produce 60% more food<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem is, farming is also one of the most taxing activities on the planet, taking up <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blogs.worldbank.org\/opendata\/chart-globally-70-freshwater-used-agriculture#:~:text=In%20most%20regions%20of%20the,percent%20increase%20in%20water%20withdrawals.\"><span style=\"font-weight: 400;\">70% of freshwater resources<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.fao.org\/sustainability\/news\/detail\/en\/c\/1274219\/\"><span style=\"font-weight: 400;\">38% of the world\u2019s land surface<\/span><\/a><span style=\"font-weight: 400;\">. The conundrum we find ourselves in is the need to increase food production at a rapid rate, while also decreasing our impact on the environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investors are already pumping money into this fast growing industry. In 2019, the global Agritech market was valued at $17,442.7 million and is projected to reach <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/news-release\/2021\/03\/24\/2198497\/0\/en\/Agritech-Market-Forecast-to-2027-COVID-19-Impact-and-Global-Analysis-By-Type-and-Application-and-Geography.html\"><span style=\"font-weight: 400;\">$41,172.5 million by 2027<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to estimates by McKinsey&amp;Company, with the rise of frontier connectivity technologies like LPWAN, 5G, and LEO satellites, roughly <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.mckinsey.com\/industries\/agriculture\/our-insights\/agricultures-connected-future-how-technology-can-yield-new-growth\"><span style=\"font-weight: 400;\">80% of the world\u2019s rural areas<\/span><\/a><span style=\"font-weight: 400;\"> will be connected by 2030. This means greater access to data for the farming industry and a realm of new digital tools. The endless possibilities that increased connectivity could bring has the potential to add an extra $500 billion to global gross domestic product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of these factors make the industry ripe for disruption. But what if your only farming experience comes from playing hours of FarmVille?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Are_tech_expertise_and_entrepreneurial_smarts_enough_to_break_into_a_completely_foreign_industry\"><\/span><b>Are tech expertise and entrepreneurial smarts enough to break into a completely foreign industry?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Alban Pobla, CEO of Dilepix, is the perfect example of an entrepreneur who doesn\u2019t want to limit himself to one field. Instead, he\u2019s used his expertise in robotics to explore new possibilities<\/span><span style=\"font-weight: 400;\">across industries.<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">As an entrepreneur, I\u2019ve always been involved in projects working to solve the world\u2019s major problems. Now, as an \u2018agripreneur\u2019 I try to make industrial agriculture (which will feed ten billion people in 2050) sustainable and lucrative with the use of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and innovative business models.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agriculture is a great playground for those, like me, who love computer vision, edge computing, robotics, artificial intelligence, big data analysis and remains one of the last industries to have not yet made its digital transformation. This sector is full of opportunities for those who know how to seize them.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">And that\u2019s exactly what he did with <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.dilepix.com\/en\/\"><span style=\"font-weight: 400;\">Dilepix<\/span><\/a><span style=\"font-weight: 400;\">. The company\u2019s software solution combines computer vision, deep learning, and robotics to help agricultural businesses solve a wide range of challenges including detecting crop diseases and weeds, fighting off pest invasions, monitoring livestock, making machinery more precise and autonomous, and more.\u00a0<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1351625 js-lazy\" alt=\"\" width=\"577\" height=\"383\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.32.25-AM.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.32.25-AM.png 577w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.32.25-AM-280x186.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.32.25-AM-407x270.png 407w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.32.25-AM-203x135.png 203w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1351625\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.32.25-AM.png\" alt=\"\" width=\"577\" height=\"383\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.32.25-AM.png 577w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.32.25-AM-280x186.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.32.25-AM-407x270.png 407w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.32.25-AM-203x135.png 203w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">For those who believe specialists are the only ones with the know-how to break into an industry, Pobla and his team are proving them wrong. As he explained, their experience and knowledge in the latest technology and how to apply it to different markets has actually really helped the team see problems from a different perspective.<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">Having experience in other industries keeps us from having blinders on. We\u2019re ready to reconsider all the assumptions of the agricultural industry, because technological advances allow today (or will allow tomorrow) solutions that were once impossible and long ruled out, when they now have their place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, there are always good practices which are universal and which we do not hesitate to apply at Dilepix, in particular, in terms of marketing, communications, customer relations, open innovation with large distributors, etc.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">He shared that the key to closing the knowledge gap when breaking into a new industry is to get out there and start talking.\u00a0<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">Before and since the creation of Dilepix, we have carried out many interviews (over a hundred!) with all the players in the agricultural value chain to understand their needs. We go out into the fields and farms and compare our proposals with the daily reality of our customers. We started with the early adopters who were interested in technology and ready to follow us. Then we gradually moved up to those who have a functional interest in our solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We always give ourselves time to discuss and exchange again and again with our prospects and our customers!<\/span><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Winning_over_trust_with_the_experts\"><\/span><b>Winning over trust with the experts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even with all the latest cutting edge technology in the world, as an outsider, it must be difficult to convince farmers who\u2019ve been working in the industry their whole lives to try new ways of doing things. How do you win over their trust?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tam\u00e1s Bodn\u00e1r, CEO of <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/agroninja.com\/#\/hello\"><span style=\"font-weight: 400;\">Agroninja<\/span><\/a><span style=\"font-weight: 400;\"> knows this struggle well.\u00a0<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">It\u2019s a challenge, even if you\u2019re in this business for ten years, because you don\u2019t have a farm. If you don\u2019t have a farm and you\u2019re not a farmer,\u00a0<span>and you are even further if you\u2019re a tech guy from thousands of kilometers away<\/span>.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">His company\u2019s first product, beefie, is a user-friendly application that solves what some might call a very large problem in the cattle industry. Like paying taxes, weighing cattle is one of those necessary evils that takes time and causes stress for both the animal and the worker tasked with leading and keeping a stubborn steer on a scale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With beefie, farmers can simply take a photo of the cattle in question with their phone, without having to disturb them from their grazing. Within 20 seconds they\u2019ll have an accurate reading of the animal\u2019s weight.\u00a0<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1351622 js-lazy\" alt=\"\" width=\"544\" height=\"317\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.28.40-AM.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.28.40-AM.png 544w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.28.40-AM-280x163.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.28.40-AM-463x270.png 463w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.28.40-AM-232x135.png 232w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1351622\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.28.40-AM.png\" alt=\"\" width=\"544\" height=\"317\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.28.40-AM.png 544w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.28.40-AM-280x163.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.28.40-AM-463x270.png 463w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.28.40-AM-232x135.png 232w\"\/><\/noscript><\/figure>\n<\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">I think the most effective way to gain trust is to be humble and ask good questions. Even if you don\u2019t know everything about the industry, knowing the right questions to ask the experts (your customers) is the most important thing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We never want to tell them how to do their daily work, we just try to show them how our application could help complete a task (which is really a pain) in a way that\u2019s faster, not stressful for the cattle or the individual, and much more cost effective.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">When it comes to converting that trust into higher volumes, Bodn\u00e1r admitted that, in the Agritech industry, it\u2019s difficult to grow by word of mouth. He explained that, even if a farmer is happy with your product, they\u2019re unlikely to spread the word to other farmers in the area as they\u2019re usually not as extroverted as your typical influencer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Agroninja team also tried connecting with national bodies like agricultural chambers, breeding associations, and agricultural ministries, but this didn\u2019t have as big an impact as expected.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, the company\u2019s (quite unexpected) breakthrough came from a small article in a Dutch agricultural magazine. Somewhere along the way it was picked up by Brazilian farmers, translated into Portuguese, and as Bodn\u00e1r described, Brazilians soon \u2018stormed\u2019 their website. Now a lot of their customers and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter subscribers are based in Brazil. The jump from their much smaller Hungarian customer base to Brazil opened up a huge market for growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may be surprised to find there are a plethora of trade magazines and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> for the agricultural industry, even drilling down to niche topics like cattle herding or poultry. A placement in one of these publications could just give you the reach and credibility you need.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Convincing_customers_to_take_the_first_bite\"><\/span><b>Convincing customers to take the first bite<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you thought convincing farmers to adopt new technology was hard, imagine trying to convince the wider public to add a pinch of grasshoppers to their daily diet.<\/span><\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hargol.com\/\"><span style=\"font-weight: 400;\">Hargol FoodTech<\/span><\/a><span style=\"font-weight: 400;\"> grows grasshoppers for human consumption with their main focus being in two sectors:\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> The \u2018New Meat\u2019 market \u2013 improving meat products and plant based meat products with a boost of protein, health and environmental benefits, and added functionality including natural colors, flavors, and the enhanced ability to bind water and fat.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Fuel for fitness buffs \u2013\u00a0 their research shows grasshoppers are superior to whey protein and provide better amino acid distribution to athletes.\u00a0<br \/>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1351626 js-lazy\" alt=\"\" width=\"338\" height=\"490\" sizes=\"auto, (max-width: 338px) 100vw, 338px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.42.14-AM.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.42.14-AM.png 338w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.42.14-AM-145x210.png 145w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.42.14-AM-186x270.png 186w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.42.14-AM-93x135.png 93w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1351626\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.42.14-AM.png\" alt=\"\" width=\"338\" height=\"490\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.42.14-AM.png 338w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.42.14-AM-145x210.png 145w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.42.14-AM-186x270.png 186w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Screenshot-2021-05-20-at-9.42.14-AM-93x135.png 93w\"\/><\/noscript><\/figure>\n<p><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As CEO Dror Tamir explained:\u00a0<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">Seven years ago I became aware of the global protein challenge and started looking for solutions. I remembered a story my grandparents told me as a young boy in Kibbutz Ma\u2019anit. In the 1950\u2019s Israel suffered from food insecurity and locust swarms (grasshoppers) flying in from Africa and destroying crops. While the Kibbutz members tried to save the crops and scare the grasshoppers away, they saw Yemenite Jews coming to the fields to collect and eat them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I learned that grasshoppers are food for many people around the globe. They\u2019re actually nature\u2019s most efficient protein source.<\/span><\/p>\n<\/blockquote>\n<p><span>Even for a completely different and unconventional niche like grasshopper farming, Tamir shared that the same tried and tested business rules still apply.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like in any other sales process you need to understand the needs and pain of your customer. We did a lot of research into the pains of the meat industry, the fitness industry, and the benefits grasshoppers can provide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing we learned was that it\u2019s important to keep the message focused and simple. Customers\u2019 attention nowadays is very short. The second was to prioritize the benefits and focus on one or two that matter most.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The education process is long for this kind of product, so third was full collaboration with media and opinion leaders on social media to achieve maximum and long term exposure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those thinking about starting a business as a non-specialist, whether in Agritech or any other field, Tamir left us with the following tips:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Learn, learn, and learn. Never stop learning.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Build a founding team with experts in the fields you lack knowledge in, especially the ones that matter the most for your new business.<\/span><\/li>\n<\/ol>\n<p>Finally, the most important piece of advice all three entrepreneurs shared was to listen to your customers. They\u2019re the real\u00a0experts, and if you gain their trust by showing you really want to build a product that works for them, you\u2019ll get the key insights you need to build a successful business.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/how-to-make-it-as-a-non-specialist-founder\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#How to make it as a \u2018non-specialist\u2019 founder&#8221; What do you need to start a successful business? Common sense would say business smarts and of course the know-how to succeed in your industry. But what if you only have the former? The rise of serial entrepreneurship has brought about the era of the non-specialist entrepreneur&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":260792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/agritech-article-gq.png&signature=03d1cbd3f0f02342b89a7665a3ff412f","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-260791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/260791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=260791"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/260791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/260792"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=260791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=260791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=260791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}