{"id":262497,"date":"2021-05-29T22:24:37","date_gmt":"2021-05-29T19:24:37","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-the-hot-new-alcohol-trend-is-cutting-back-or-even-quitting\/"},"modified":"2021-05-29T22:24:37","modified_gmt":"2021-05-29T19:24:37","slug":"why-the-hot-new-alcohol-trend-is-cutting-back-or-even-quitting","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-the-hot-new-alcohol-trend-is-cutting-back-or-even-quitting\/","title":{"rendered":"#Why the hot new alcohol trend is cutting back \u2014 or even quitting"},"content":{"rendered":"<p>&#8220;<strong>#Why the hot new alcohol trend is cutting back \u2014 or even quitting<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/05\/Heres-to-Sobriety.jpg?quality=90&amp;strip=all\" \/><\/p>\n<div>\n<p>For Liz Mantel, the wake-up call came when she lost her job last September.<\/p>\n<p>She had worked for years as a client manager in advertising, an industry where, she said, \u201cboozing is a prerequisite for the job.\u201d<\/p>\n<p>\u201cAgencies have bars in the office, and you\u2019re always entertaining clients,\u201d said the 30-year-old from Williamsburg, Brooklyn. \u201c[Before the pandemic,] every day included alcohol of some kind \u2014 for the job, for dating, for friends.\u201d<\/p>\n<p>Then she lost her job because of the pandemic. Her romantic relationship came to an end. And suddenly she wasn\u2019t spending boozy nights out with friends and colleagues anymore. Mantel decided it was time to \u201cget off the hamster wheel, be more mindful and reassess what I\u2019m doing to my body.\u201d<\/p>\n<p>It started with a 30-day break from alcohol that\u2019s now lasted six months. But now that the weather is warming up and people are getting vaccinated, she didn\u2019t want to give up a good time.<\/p>\n<p>Mantel is one of countless sober-curious New Yorkers fueling the post-pandemic \u201czero proof\u201d movement: an explosion of booze-free drinks, bottle shops and bars putting a chic spin on teetotaling.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon\">\n<iframe loading=\"lazy\" title=\"Zero Proof: 90 Non-Alcoholic Recipes for Mindful Drinking\" type=\"text\/html\" width=\"618\" height=\"550\" frameborder=\"0\" allowfullscreen=\"\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&amp;linkCode=kpd&amp;ref_=k4w_oembed_suKbiHOZnSkCe6&amp;asin=0358211913&amp;tag=kpembed-20\"><\/iframe>\n<\/p>\n<\/figure>\n<p>A recent study by the American Psychological Association reported that\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.apa.org\/news\/press\/releases\/2021\/03\/one-year-pandemic-stress\">nearly a quarter of adults were drinking more<\/a>\u00a0to manage stress during the pandemic. But, for some, drinking has only exacerbated their physical and mental health problems.<\/p>\n<p>Many, like Mantel, realized they were overdoing it.<\/p>\n<p>\u201cPeople reexamined a lot of things in their life [over the past year], including how much they drank alcohol,\u201d said Sam Thonis, who opened the booze-free pub Getaway Bar in Greenpoint in 2019. (It turned into a coffee shop and alcohol-free <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> store during the pandemic, and Thonis plans the bar\u2019s return sometime this spring.)<\/p>\n<p>\u201cI heard somebody put it this way,\u201d he added. \u201c\u2018COVID wouldn\u2019t make you an alcoholic, but if you had a drinking problem COVID would let you know.\u2019\u201d<\/p>\n<p>Even Chrissy Teigen <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pagesix.com\/2020\/12\/29\/chrissy-teigen-is-four-weeks-sober\/\">announced her new sobriety<\/a> in December, fueled by reading the book \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/Quit-Like-Woman-Radical-Obsessed\/dp\/1984825054?tag=nypost-20\">Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol<\/a>\u201d by New Yorker Holly Whitaker. \u201cI was done with making an ass of myself in front of people (I\u2019m still embarrassed), tired of day drinking and feeling like s\u2013t by 6, not being able to sleep,\u201d Teigen said of her decision.<\/p>\n<p>Meanwhile, some New Yorkers found themselves drinking less since they weren\u2019t going out \u2014\u00a0and not missing it.<\/p>\n<p>\u201cThe pandemic became an opportunity to explore sobriety because there was no <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> pressure to drink,\u201d said Brooklynite Julia Bainbridge, author of recent release \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/Good-Drinks-Alcohol-Free-Drinking-Whatever\/dp\/1984856340?tag=nypost-20\">Good Drinks: Alcohol-Free Recipes for When You\u2019re Not Drinking for Whatever Reason<\/a>\u201d (Ten Speed Press).<\/p>\n<p><!--If the slideshow is embedded in another post type add the inline wrapper --><\/p>\n<p>And, as with many pandemic trends (at-home workout equipment, stylish casual wear), the booze-free boom has created business opportunities.<\/p>\n<p>Brooklyn Brewery introduced a pair of non-alcoholic beers, Special Effects IPA and Hoppy Amber, late last year. The Williamsburg brewery has been joined by countless other craft brewers offering beers without the buzz. \u00a0<\/p>\n<p>Bottle shops such as Spirited Away on the trendy Lower East Side and Boisson in family-friendly Cobble Hill opened in recent months \u2014offering an ever-growing array of non-alcoholic beers, wines and spirits. <\/p>\n<p>And it\u2019s not just local boutiques behind the trend. Whole Foods Markets sells a growing selection of zero-proof products, too.<\/p>\n<p>Douglas Watters opened Spirited Away in November. He said the zero-proof movement was bubbling under for the past couple years but that the pandemic \u201cwas like pouring gas on the fire and the trend exploded.\u201d<\/p>\n<p>Barrie Arnold had the idea to open his shop, Boisson, in January. The pandemic forced the software salesman to confront his own connection with alcohol after he left New York City for Florida when the lockdown kicked in last spring.<\/p>\n<p>\u201cI lost a relationship, I lost my job and I lost the city that I love all within two weeks of each other,\u201d said Arnold, 39, who returned to New York City in September. \u201cI found it better to deal with life without alcohol on my plate.\u201d<\/p>\n<figure class=\"wp-block-pullquote alignleft\">\n<blockquote><p>The choice to avoid alcohol \u2026 is suddenly a lot more normalized. People no longer think you have some sort of sob story.<\/p>\n<p><cite>John DeBary, former bar director of Momofuko<\/cite><\/p><\/blockquote>\n<\/figure>\n<p>He\u2019s now opened a second spot in Greenwich Village and is planning a third on the Upper East Side.<\/p>\n<p>Among the offerings at Boisson are alcohol-free Rasavada spirits in flavors like Rose Bergamot and Black Ginger ($40 for 375ML), and Kentucky \u201974 ($40 for 750ML \u2014 a \u201cbourbon\u201d from the Bluegrass State. It\u2019s fermented and distilled just like any other bourbon, then reverse-distilled to remove all but the smallest traces of alcohol (0.5%) while retaining its classic flavor.  <\/p>\n<p>Brooklyn journalist Elva Ramirez, author of the new book \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/gp\/product\/0358211913?tag=nypost-20\">Zero Proof: 90 Non-Alcoholic Recipes for Mindful Drinking<\/a>\u201d (Houghton Mifflin Harcourt), said the social disruptions of the past year helped people \u201creassess their relationship with alcohol\u201d \u2014\u00a0and that it\u2019s easier than ever to feel accepted if you\u2019re sober.<\/p>\n<p>\u201cAmerican social culture is a drinking culture,\u201d said Ramirez. \u201cWe\u2019ve always been suspicious of people who don\u2019t drink. What\u2019s different now is that there\u2019s a deluge of new products on the market and the fact that [not drinking] is seen as an individual choice, not something to be ashamed of.\u201d<\/p>\n<p>John deBary, the former bar director for Momofuku restaurant group, agreed. In July, he launched Proteau, a line of non-alcoholic botanical spirits available online and at a growing number of New York City cocktail bars.<\/p>\n<p>\u201cThe choice to avoid alcohol for one night or for the rest of your lie is suddenly a lot more normalized,\u201d said deBary. \u201cPeople no longer think you have some sort of sob story when choose to forego alcohol.\u201d<\/p>\n<p>For many zero-proof adherents, the movement is more about moderation than total sobriety.<\/p>\n<p>Diana Pawlik, a consumer brand consultant from the Upper West Side, said drinking was \u201ca massive part of my social life\u201d in the pre-pandemic world.<\/p>\n<p>But lockdown isolation inspired her to consider her health and reduce her alcohol consumption.<\/p>\n<p><!--If the slideshow is embedded in another post type add the inline wrapper --><\/p>\n<p>She began mixing non-alcoholic cocktails at home, often blending juice with shrubs \u2014\u00a0a concentrated syrup made of vinegar, fruit and sugar, often used in cocktails \u2014\u00a0and said that drinking alcohol in moderation has only heightened her <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>reciation for it.<\/p>\n<p>The gin-based raspberry gimlet she enjoyed recently at King restaurant in the West Village \u201cwas the best cocktail I\u2019ve ever had,\u201d Pawlik said. \u201cEvery morsel, every sip, means more now that I\u2019m drinking less.\u201d<\/p>\n<p>Author Ramirez still enjoys martinis and gin and tonics, \u201cmuch the same way I still eat dairy,\u201d she said. \u201cBut I know if I eat too much ice cream it will make me sick.\u201d<\/p>\n<p>The city\u2019s first zero-proof pub, the pop-up Listen Bar, arrived in Williamsburg in the fall of 2018, and then appeared in other locations around the city. It offered much more than Shirley Temples, the sober-man mainstay cranberry and soda \u2014\u00a0or the dreaded O\u2019Doul\u2019s \u2014\u00a0instead focusing on creative cocktails (\u201cmocktails\u201d is seen as a derisive term in the industry) like the Ghost Me Maybe, an refreshing blend of grapefruit, rosemary and Thomas Henry Slim Tonic Water.<\/p>\n<p>\u201cSome people still get uncomfortable out at a bar with a friend who doesn\u2019t like drinking,\u201d said Listen Bar founder Lorelei Bandrovschi of Bushwick. \u201cBut the culture is changing. The language is changing. It\u2019s more acceptable to go out drinking and not order alcohol.\u201d<\/p>\n<p>According to Ramirez, a UK-based product called Seedlip \u201crevolutionized\u201d the booze-free space when it debuted in London in 2015.<\/p>\n<p>Founder Ben Branson began distilling non-alcohol spirits at home using herbs grown in his own garden. In 2019, just four years after Branson introduced his first handmade batch of 1,000 bottles, Seedlip was scooped up by global liquor giant Diageo. <\/p>\n<p>Other major liquor companies, including AB InBev, which makes global brands such as Budweiser and Stella Artois, have also invested heavily in the zero-proof market in recent months. <\/p>\n<p>While the \u201clow to no-proof\u201d segment accounts for just 3 percent of the total alcohol market, that number is expected to grow by 31 percent by 2024, according to global research firm IWSR Drinks Market Analysis.<\/p>\n<p><!--If the slideshow is embedded in another post type add the inline wrapper --><\/p>\n<p>Ramirez\u2019s book highlights scores of booze-free recipes, many of them created right here in New York.\u00a0<\/p>\n<p>The Olive Highball, from mixologist Maxime Belfrand at upscale restaurant Saxon + Parole on the Bowery, blends Seedlip Garden 108, flavored with rosemary, thyme and spearmint, with non-alcoholic sparkling wine and Fever-Tree tonic water. Ramirez likens it to an effervescent dirty martini.<\/p>\n<p>Meanwhile, the Umami and Daddy is \u201cthe drink you make to show off at parties,\u201d said Ramirez. Created by Will Wyatt of East Village cocktail boite Mister Paradise, it features clear tomato liquid and the juice of unripe grapes.<\/p>\n<p>Wyatt himself is in the process of opening the casual eatery Electric Burrito next month, also in the East Village. It will feature non-alcoholic sodas he makes from kitchen waste such as lime skins or tomato runoff.\u00a0<\/p>\n<p>Meanwhile, Mantel, the Brooklyn advertising exec, is returning to her social life to find a whole new world of sophisticated booze-free drinking options.<\/p>\n<p>Her new favorite is the mango \u201cmargarita\u201d ($12) at Sunday in Brooklyn, a smart neighborhood restaurant in Williamsburg.<\/p>\n<p>\u201cIt\u2019s so cool,\u201d said Mantel. \u201cI plan to bring all my friends here now since I know it\u2019s a place I can drink.\u201d\n            <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/05\/29\/why-the-hot-new-alcohol-trend-is-cutting-back-or-even-quitting\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Why the hot new alcohol trend is cutting back \u2014 or even quitting&#8221; For Liz Mantel, the wake-up call came when she lost her job last September. She had worked for years as a client manager in advertising, an industry where, she said, \u201cboozing is a prerequisite for the job.\u201d \u201cAgencies have bars in the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":262498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/05\/Heres-to-Sobriety.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[107734,72769,71155,72140,72092,88148],"class_list":["post-262497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-5-29-21","tag-alcohol","tag-bars","tag-beer","tag-nightlife","tag-sobriety"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/262497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=262497"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/262497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/262498"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=262497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=262497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=262497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}