{"id":263312,"date":"2021-05-31T14:13:26","date_gmt":"2021-05-31T11:13:26","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-says-it-wont-build-backdoors-into-its-privacy-sandbox-for-gathering-user-data\/"},"modified":"2021-05-31T14:13:26","modified_gmt":"2021-05-31T11:13:26","slug":"google-says-it-wont-build-backdoors-into-its-privacy-sandbox-for-gathering-user-data","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-says-it-wont-build-backdoors-into-its-privacy-sandbox-for-gathering-user-data\/","title":{"rendered":"#Google says it won\u2019t build backdoors into its Privacy Sandbox for gathering user data"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a44a47415d8a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a44a47415d8a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-says-it-wont-build-backdoors-into-its-privacy-sandbox-for-gathering-user-data\/#TNW_Conference_is_back_baby\" >TNW Conference is back, baby!<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Google says it won\u2019t build backdoors into its Privacy Sandbox for gathering user data<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2021%2F05%2FGoogle-apps-hed.jpg&amp;signature=f39efdc36fcaf94293e0ea48069fa098\" \/><\/p>\n<div>Google plans to ditch third-party cookies on Chrome next year \u2014 just like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le\u2019s Safari and Mozilla\u2019s Firefox browser has done.<\/p>\n<p>To replace the cookies system, the company introduced a new product <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/2021-01-privacy-sandbox\/\">called Privacy Sandbox<\/a> that will let advertisers gather some amount of data without compromising users\u2019 data integrity.<\/p>\n<p>Last week, the company has assured that it won\u2019t build any backdoors to this sandbox for its own apps.\u00a0<span>Jerry Dischler, the company\u2019s VP for Ads, said at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/digiday.com\/marketing\/google-promises-not-to-build-itself-privacy-sandbox-backdoors-but-advertisers-are-skeptical\/\">a virtual marketing event<\/a> that the company\u2019s own app won\u2019t take any shortcuts:<\/span><\/p>\n<blockquote><p><span>We\u2019ll be using these APIs for our own ads and measurement products just like everyone else, and we will not build any backdoors for ourselves.<\/span><\/p>\n<\/blockquote>\n<div class=\"corona-wrapper\">\n<div class=\"ica-text\">\n<h4><span class=\"ez-toc-section\" id=\"TNW_Conference_is_back_baby\"><\/span>TNW Conference is back, baby!<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Secure your spot today at super early bird prices!<\/p>\n<\/div>\n<div class=\"ica-button\">GET TICKETS<\/div>\n<\/div>\n<p>It\u2019s promising to hear this, but ad-makers have voiced concerns in the past that this new format will force them to adapt to this standard because of Google\u2019s hold on the digital ad industry. Plus, the Big G could design it in a way that its <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/digiday.com\/marketing\/wtf-googles-privacy-sandbox\/\">own apps could benefit from gathering data<\/a> \u2014 even if they don\u2019t use any backdoors.<\/p>\n<p><i data-stringify-type=\"italic\">[Read:\u00a0<\/i><i data-stringify-type=\"italic\">This dude drove an EV from the Netherlands to New Zealand \u2014 here are his 3 top road <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a> tips<\/i><i data-stringify-type=\"italic\">]<\/i><\/p>\n<p>The company is already testing\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/github.com\/WICG\/floc\" data-analytics-onclick=\"{&quot;event&quot;:&quot;page interaction&quot;,&quot;category&quot;:&quot;in-article links&quot;,&quot;action&quot;:&quot;link click&quot;,&quot;label&quot;:&quot;https:\/\/github.com\/WICG\/floc&quot;}\">Federated Learning of Cohorts<\/a><span>\u00a0(FLoC) \u2014 the cookie replacement that\u2019s part of the Privacy Sandbox \u2014 on Chrome.\u00a0<\/span><\/p>\n<p>A researcher from the\u00a0<span>Electronic Frontier Foundation (EFF) has already called FLoC <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/itega.org\/2021\/04\/02\/privacy-beat-eff-technologist-cites-google-breach-of-trust-on-floc-key-ad-tech-change-agent-departs-iab-tech-lab\/\">a \u201cbreach of user trust.\u201d<\/a>\u00a0Plus,\u00a0the UKs\u2019 Competition and Markets Authority (CMA) has opened up an investigation looking into <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2021\/01\/08\/googles-plan-to-replace-tracking-cookies-goes-under-uk-antitrust-probe\/\">the privacy implications of this new technique<\/a>. It won\u2019t be easy for Google to convince all parties involved when this rolls out officially.\u00a0\u00a0<\/span><\/p>\n<p><i>Did you know we have a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter all about consumer tech? It\u2019s called Plugged In \u2013<br \/>\n            <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/share.hsforms.com\/1tNyJLC_3RjuVWih9ygK_6A47gef\">and you can subscribe to it right here<\/a>.<br \/>\n            <\/i><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/google-privacy-sandbox-own-apps-advantage\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Google says it won\u2019t build backdoors into its Privacy Sandbox for gathering user data&#8221; Google plans to ditch third-party cookies on Chrome next year \u2014 just like Apple\u2019s Safari and Mozilla\u2019s Firefox browser has done. To replace the cookies system, the company introduced a new product called Privacy Sandbox that will let advertisers gather some&#8230;<\/p>\n","protected":false},"author":1,"featured_media":263313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/plugged?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/05\/Google-apps-hed.jpg&signature=3ec6e3f7b63842cfe58315fdae0dcad8","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-263312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/263312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=263312"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/263312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/263313"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=263312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=263312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=263312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}