{"id":264189,"date":"2021-06-01T23:21:24","date_gmt":"2021-06-01T20:21:24","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/sidequests-sponsorships-and-e-sports-as-defi-protocols-ponder-user-acquisition\/"},"modified":"2021-06-01T23:21:24","modified_gmt":"2021-06-01T20:21:24","slug":"sidequests-sponsorships-and-e-sports-as-defi-protocols-ponder-user-acquisition","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/sidequests-sponsorships-and-e-sports-as-defi-protocols-ponder-user-acquisition\/","title":{"rendered":"# \u2018Sidequests,\u2019 sponsorships, and e-sports as DeFi protocols ponder user acquisition"},"content":{"rendered":"<p>&#8220;<strong># \u2018Sidequests,\u2019 sponsorships, and e-sports as DeFi protocols ponder user acquisition  <\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjEtMDYvN2VjNWVlNDItNTA5My00NDVmLWFiMWEtNGIzYTBkZWE5N2FjLmpwZw==.jpg\" \/><\/p>\n<div class=\"post-content\" data-v-5a136f3a>One of the most intractable problems in DeFi may be facing a ecosystem-wide effort as a growing number of protocols are beginning to get creative with their advertising and outreach efforts.\u00a0<\/p>\n<p>Automated market maker Uniswap announced today a collaboration with esports group Team Secret. Funded by the Uniswap Grants Program, Uniswap will become an official <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/teamsecret.gg\/blogs\/news\/uniswap-sponsors-teamsecret\">sponsor<\/a> of the team in exchange for $112,500. In an announcement blog post, Team Secret said that they will be \u201cdeveloping exclusive content and esports activations\u201d for the Uniswap community, as well as help Uniswap reach a new userbase. <\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Team Secret&#8217;s journey to the Moon <\/p>\n<p>We are pleased to welcome our new partner <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Uniswap?ref_src=twsrc%5Etfw\">@Uniswap<\/a> to the Secret Fam! <\/p>\n<p>Uniswap&#8217;s decentralized tech paves the way for a brighter future in crypto. For the HODLers and those who paperhand a 2-0 Finals lead<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/HF1vCHAbii\">https:\/\/t.co\/HF1vCHAbii<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/6nNZvGeP31\">pic.twitter.com\/6nNZvGeP31<\/a><\/p>\n<p>\u2014 Team Secret (@teamsecret) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/teamsecret\/status\/1399712507892277250?ref_src=twsrc%5Etfw\">June 1, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u201cThe first time in history a DAO sponsors an esports team? Won&#8217;t be the last,\u201d reads a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.notion.so\/UGP-Wave-3-V3-for-the-People-48a7cd1e72cc48f4baec815bd0b4bb56\">description<\/a> of the expense on Uniswap\u2019s grants page.\u00a0<\/p>\n<p>Uniswap isn\u2019t the only project looking for unconventional ways to stimulate growth. Earlier today DeFi tracking and management platform Z<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>er unveiled a \u201cquest\u201d reward system for users to try out various features. The current daily quest is to open the website, while weekly quests focus on adding\/removing liquidity from protocols and making asset swaps. Completing the quests grants users experience, which can eventually be used to \u201clevel up\u201d and earn NFTs. <\/p>\n<p>&#8220;The goal is to make DeFi more accessible. Traditionally, finance has always been regarded as something dreadfully boring,&#8221; said Zapper founder Seb Audet. He went on:<\/p>\n<blockquote><p>&#8220;Most people have wired themselves to believe that it is too complicated and not the most exciting thing. We want to flip that script. By having something more fun, we&#8217;re also making it more accessible.&#8221;<\/p><\/blockquote>\n<p>The system is reminiscent of Rabbithole, a startup designed to incentivize deep participation with DeFi protocols. Late last year the total number of addresses that have interacted with a DeFi protocol cracked 1 million, but Rabbithole founder Brian Flynn cautioned against interpreting the figure as a sign of a rapidly growing userbase.<\/p>\n<p>\u201cThe reality is that the number of unique users is only 10-15% of that. That&#8217;s the real metric that matters,\u201d Flynn told Cointelegraph.<\/p>\n<p>The initiatives from Uniswap and Zapper demonstrate that projects are going on the offensive to find users, however. Protocols like Uniswap in particular have massive token treasuries that can be deployed, as well as a community of DAO participants who can recommend initiatives \u2014 one failed proposal on Uniswap\u2019s governance forums was to purchase a Super Bowl ad. <\/p>\n<p>While primetime advertising spots may be a ways away, multiple projects are looking into smaller sponsorships and targeted placement. DeFi-focused publication The Defiant recently revealed an Aave background takeover, and Uniswap is a sponsor of the Bankless DeFi podcast. <\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">uh oh &#8230; <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/AaveAave?ref_src=twsrc%5Etfw\">@AaveAave<\/a> ghosts all around!<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/JY1DFlKGfK\">pic.twitter.com\/JY1DFlKGfK<\/a><\/p>\n<p>\u2014 The Defiant (@Defiant<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/DefiantNews\/status\/1399750626268045312?ref_src=twsrc%5Etfw\">June 1, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>It&#8217;s all part of a broader effort to make DeFi more accessible, understandable, and welcoming.\u00a0<\/p>\n<p>&#8220;DeFi has struggled, because there is so much friction at the entry. There&#8217;s a lot of DeFi jargon + you have to learn all the web3 basics (connecting a wallet, gas, cancelling transactions, etc&#8230;),&#8221; said Audet. &#8220;We want to help with that by making it more fun, proactive. Learning shouldn&#8217;t be this challenging.&#8221;<\/p>\n<p><template data-name=\"subscription_form\" data-type=\"defi_newsletter\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/sidequests-sponsorships-and-e-sports-as-defi-protocols-ponder-user-acquisition\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# \u2018Sidequests,\u2019 sponsorships, and e-sports as DeFi protocols ponder user acquisition &#8221; One of the most intractable problems in DeFi may be facing a ecosystem-wide effort as a growing number of protocols are beginning to get creative with their advertising and outreach efforts.\u00a0 Automated market maker Uniswap announced today a collaboration with esports group Team&#8230;<\/p>\n","protected":false},"author":1,"featured_media":264190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjEtMDYvN2VjNWVlNDItNTA5My00NDVmLWFiMWEtNGIzYTBkZWE5N2FjLmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[75186,74868,74891,73155],"class_list":["post-264189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-dao","tag-defi","tag-ethereum","tag-marketing"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/264189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=264189"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/264189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/264190"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=264189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=264189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=264189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}