{"id":2714,"date":"2020-06-01T19:05:40","date_gmt":"2020-06-01T16:05:40","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/hbo-max-isnt-a-game-changer-for-warnermedia-analyst\/"},"modified":"2020-06-01T19:05:40","modified_gmt":"2020-06-01T16:05:40","slug":"hbo-max-isnt-a-game-changer-for-warnermedia-analyst","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/hbo-max-isnt-a-game-changer-for-warnermedia-analyst\/","title":{"rendered":"#HBO Max ‘isn’t a game changer’ for WarnerMedia: analyst"},"content":{"rendered":"

“#HBO Max ‘isn’t a game<\/a> changer’ for WarnerMedia<\/a>: analyst<\/strong>”
\n<\/p>\n

\n Less than a week has passed since the launch of AT&T\u2019s new streaming service, HBO Max, and it\u2019s already being written off as a flop.<\/p>\n

\u201cHBO Max isn\u2019t a game changer for AT&T,\u201d Evercore ISI analyst Vijay Jayant wrote in an eyebrow-raising report Monday.<\/p>\n

HBO Max, which includes original content as well as films and shows from HBO, Cartoon Network and Turner Classic Movies<\/a>, launched on May 27 as AT&T\u2019s answer to streaming giants like Netflix, Disney+, Hulu and Amazon Prime Video.<\/p>\n

But the $14.99-a-month service, which is run by AT&T\u2019s WarnerMedia group, has been released without content the company promised earlier in the year, including \u201cThe Dark Knight,\u201d \u201c13 Going on 30,\u201d \u201cThe Matrix,\u201d and \u201cThe Hobbit: The Desolation of Smaug.\u201d <\/p>\n

It\u2019s distribution has also proven smaller than expected, which Jayant blames on marketplace confusion caused by AT&T. HBO Max is available on digital outlets like YouTube and App<\/a>le TV, as well as distributors such as Charter and Verizon. But AT&T only came to ink a deal with Comcast, the country\u2019s largest cable operator, after it\u2019s release. And much to the dismay of analysts AT&T has been unable to get its new streaming service on platforms likeRoku and Amazon Fire, which make up more than two-thirds of the US streaming market.<\/p>\n

Evercore\u2019s Jayant said the \u201cdifficulty\u201d in the negotiations between HBO Max and distributors came down to pricing disagreements and confusing branding.<\/p>\n

Currently AT&T offers HBO for the same price as HBO Max, which has roughly double the content. Distributors have argued that because both services cost the same price, it \u201cdevalues\u201d the product they currently sell, namely HBO, the analyst said. He explained that distributors want AT&T to lower the price of HBO or allow customers to upgrade to HBO Max for free. He compared AT&T\u2019s handling of HBO Max with the successful release of Disney\u2019s streaming service last November.<\/p>\n

\u201cHBO Max\u2019s launch has thus far been notably less smooth than the launch of Disney+, due to a variety of factors, including confusing branding, uncertainty about how to get the product, and limitations on how consumers can actually watch the product, particularly on television,\u201d he said, before turning to the positive. \u201cWith that said, we believe HBO Max is a good product, with a strong content lineup, a solid (but not particularly distinctive) user interface, and the backing of a highly regarded brand.\u201d\n <\/p><\/div>\n

Source<\/a><\/p>\n

\n

If you want to read more Like this articles, you can visit our Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

\n

if you want to watch Movies or Tv Shows go to Dizi.BuradaBiliyorum.Com<\/a> <\/span> for forums sites go to Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

“#HBO Max ‘isn’t a game changer’ for WarnerMedia: analyst” Less than a week has passed since the launch of AT&T\u2019s new streaming service, HBO Max, and it\u2019s already being written off as a flop. \u201cHBO Max isn\u2019t a game changer for AT&T,\u201d Evercore ISI analyst Vijay Jayant wrote in an eyebrow-raising report Monday. HBO Max,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[5022,5039,1524,5040,5041],"class_list":["post-2714","post","type-post","status-publish","format-standard","hentry","category-social-mediaa","tag-6-1-20","tag-att","tag-hbo","tag-streaming-wars","tag-warnermedia"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/2714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=2714"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/2714\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=2714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=2714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=2714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}